The document summarizes the student's 12-month Mastery Journey timeline for their Master of Fine Arts degree at Full Sail University. For each month, they outline the class goal, strategies/tactics used such as online tutorials, books, and self-study topics. A visual timeline representation is also included depicting the classes and goals for each month of the journey.

1. MASTERY JOURNAL
Full Sail University
Media Design, MFA
Macy M. Méndez González

2. Mastery Journey
Summarize your Mastery Journey Timeline key points and include a visual
representation of your 12-month timeline depicting your Mastery Journey
August
September
October
November
December
MDL
Goal: Learn
everything I can
Outcome: I class
that open minds.
Defining Client
Needs
Goal: Learn to
have health
relationships with
the client
Skill: Understand
clients vision.
Brand
Development
Goal: Work hard
with branding
Skill: Improve my
marketing skill
Effective
Copywriting
Goal: Learn how
to write as a
company or
brand
Insight: Learn
how to separate
as individual from
the brand or
company.
Design Research
Goal: Learn the
different types of
methods in
creating a design
and how to
analyze them.
Insight: A course
full of reading and
critical thinking.
January
Organizational
Structure
Goal: Learn how
to be organize
and consistent.
Skill: Consistency
in my work.

3. Mastery Journey
Summarize your Mastery Journey Timeline key points and include a visual
representation of your 12-month timeline depicting your Mastery Journey
February
March
April
May
June
Design
Strategies &
Motivation
Goal: Learn how
to have a
successful career.
Insight: Learn to
avoid wrong
decisions about
my work.
Design
Integration
Goal: Learn how
to integrate
different types of
design for a
brand.
Insight: We’ll be
able to create a
brand integrating
the different kinds
of mass
communications.
Multi-Platform
Delivery
Goal: Learn how
to create a whole
campaign.
Skill: Maintaining
the same quality
of work for every
platform.
Measuring
Design
Effectiveness
Goal: See my
work as if I were
the audience.
Skill: How to
receive the
feedback and
how to measure
the effectiveness
of my work.
Thesis:
Presentation of
Design Solution
Goal: Put in
practice
everything I’ve
learn.
Skill: The ability to
work with
everything I’ve
learned before.
July
Professional
Practice
Goal: Enjoy every
step.
Skill: The ability to
work with
everything I’ve
learned before.

4. MASTERY: PERSONAL DEVELOPMENT &
LEADERSHIP
MASTERY
JOURNAL
My goal for the Mastery: Personal
Development and leadership class was
simply to learn everything I can.
GOAL
The video of Randy Pausch called “The
last lecture”. Also, it was one of my
favorites.
STRATEGIES/TACTICS
One of the strategies to achieved my
goal was the book assigned in class.
The “Mastery” textbook by Robert
Greene.
STRATEGIES/TACTICS
“Do what you love” video by Tom Kelley.
STRATEGIES/TACTICS
1
2 3
G

5. DEFINING CLIENT NEEDS
MASTERY
JOURNAL
My goal here is that I want to learn the
importance of a healthy relationship with
the client.
GOAL
The second one is a self-study topic
about what’s the importance of identifying
the client needs.
STRATEGIES/TACTICS
A book found at the KOHA Library “A
designers’s research manual: succeed in
design by knowing your clients and what
they really need” by Jenn & Keneth
Visocky O’Grady.
STRATEGIES/TACTICS
Another self-study topic about how it can
help you (identifying your client needs) to
develop a successful work.
STRATEGIES/TACTICS
1
2 3
G

6. BRAND DEVELOPMENT
MASTERY
JOURNAL
My goal for this class is to begin to work
hard with what my Master is about,
branding.
GOAL
I’ll use lynda.com and there are a lot of
Branding training tutorial videos.
STRATEGIES/TACTICS
One of the newest books at KOHA library
“How cool brands stay Hot: branding to
generation Y and Z” by Joeri Van den
Bergh and Mattias Behrer; with a foreword
by Patrick De Maeseneire.
STRATEGIES/TACTICS
The last one will be a self-study topic:
How can I improve my type of branding
and take it to the next level.
STRATEGIES/TACTICS
1
2 3
G

7. EFECTIVE COPYWRITING
MASTERY
JOURNAL
My goal here is to learn how to be
intentional with my writing.
GOAL
Read the book at the KOHA library,
“Effective business writing” by Patrick
Forsyth.
STRATEGIES/TACTICS
Watch the video at lynda.com, “What is
copywriting?”
STRATEGIES/TACTICS
Finally a self-study topics like How would
this brand would write on social media?
STRATEGIES/TACTICS
1
2 3
G

8. DESIGN RESEARCH
MASTERY
JOURNAL
My goal is to learn different types of
methods in the design and how to analyze
them.
GOAL
A books found at the KOHA library like
“Research design and methods: a process
approach” by Kenneth S. Bordens and
Bruce B Abbott.
STRATEGIES/TACTICS
Search in online pages like the http://
www.designresearchsociety.org
STRATEGIES/TACTICS
And a self-study topics like How the
research change the way to see a design?
STRATEGIES/TACTICS
1
2 3
G

9. ORGANIZATIONAL STRUCTURE
MASTERY
JOURNAL
My goal is to be consistent with my work
at the end of this class.
GOAL
Another video in lynda.com like How
organizational structure affect project
management.
STRATEGIES/TACTICS
One of the strategies to achieved my
goal is to watch the online tutorials at
lynda.com like Finding an organizational
structure.
STRATEGIES/TACTICS
And a self-study topic about How
effective is the organizational structure in
the workflow.
STRATEGIES/TACTICS
1
2 3
G

10. DESIGN STRATEGIES & MOTIVATION
MASTERY
JOURNAL
My goal is to learn tips and what to do to
have a successful career.
GOAL
Another lynda.com video “Nathan Sheriff
on design strategy and the merging of
business and design”.
STRATEGIES/TACTICS
One of the strategies is the online tutorial
at lynda.com “Branding design, strategy,
and innovation”.
STRATEGIES/TACTICS
And finally another online tutorial by
lynda.com called “Designing Growth
Strategies”.
STRATEGIES/TACTICS
1
2 3
G

11. DESIGN INTEGRATION
MASTERY
JOURNAL
My goal is to increase my critical thinking
and learn how to integrate the different
types of design for one brand.
GOAL
The lynda.com online tutorial video,
“Desgin”.
STRATEGIES/TACTICS
My strategies are to watch online
tutorials in lynda.com like “Integrating
w i t h d e s i g n , p r o t o t y p i n g , a n d
development platforms”.
STRATEGIES/TACTICS
And the online tutorial “Integrating
InDesign and Illustrator”.
STRATEGIES/TACTICS
1
2 3
G

12. MULTI-PLATFORM DELIVERY
MASTERY
JOURNAL
My goal for this class, is to learn how to
create the whole campaign.
GOAL
A self- study topic Is a Multi-Platform
delivery more effective in the measure of
the feedback by the audience?
STRATEGIES/TACTICS
One of the strategies is at lynda.com and
will be “Crafting a multi-platform
message”.
STRATEGIES/TACTICS
And another self-study topic will be how
to make a campaign that can succeed in
every platform.
STRATEGIES/TACTICS
1
2 3
G

13. MEASURING DESIGN EFFECTIVENESS
MASTERY
JOURNAL
My goal here is to see my work as if I
were the audience.
GOAL
Another lynda.com online tutorial, “How
to measure social media success”.
STRATEGIES/TACTICS
An online tutorial at lynda.com “Customer
needs and satisfaction”.
STRATEGIES/TACTICS
Finally, another video tutorial from
lynda.com titled “Measure customer
satisfaction”.
STRATEGIES/TACTICS
1
2 3
G

14. THESIS: PRESENTATION OF DESIGN SOLUTION
MASTERY
JOURNAL
My goal at this point is to put in practice
everything I’ve learned.
GOAL
The second online tutorial at lynda.com
will be “Developing a thesis statement”.
STRATEGIES/TACTICS
An online tutorial I’ll watch at lynda.com
will be “Composing a thesis”.
STRATEGIES/TACTICS
And a reading found at KOHA library
“How to write a master’s thesis” by
Yvonne N. Bui and “How to write a thesis”
by Rowena Murray.
STRATEGIES/TACTICS
1
2 3
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15. PROFESSIONAL PRACTICE
MASTERY
JOURNAL
My goal is to enjoy every step.
GOAL
Second, video tutorial “The value of
Professional Graphic Design”.
STRATEGIES/TACTICS
First, online tutorial at lynda.com titled:
“Professionalism”.
STRATEGIES/TACTICS
And third video tutorial at lynda.com
“Being professional”.
STRATEGIES/TACTICS
1
2 3
G