The final assignment for the Mastery: Personal Development and Leadership course at Full Sail University is a visual presentation of our Mastery Journey Timeline.

1. M A S T E RY J O U R N E Y T I M E L I N E
J O S H U A S I E G E L

2. MASTERY: PERSONAL
DEVELOPMENT AND LEADERSHIP
1
• Goal: Prepare for graduate-level studies and learn which skills are needed to master my
field.
Strategy: Read Mastery by Robert Greene and apply the lessons to my own creative
journey. (Greene, 2012)
• Goal: Save and share my writings, designs, and inspirations in a visually appealing way.
Strategy: Create a mastery journal on WordPress and make several posts each week.
(Siegel, 2019)
• Goal: Utilize Full Sail University resources to advance my knowledge in the design field.
Strategy: Start my Lynda.com account and take courses: Learning Behance, Learning
Motion Graphics, and Animation Foundations. (Lynda.com, 2019)
1

3. DEFINING CLIENT NEEDS2
• Goal: Learn how to research market-based solutions and develop client
relationships.
Strategy: Read The Designful Company by Marty Neumeier. (Neumeier
2009)
• Goal: Learn about Typography and choosing the right fonts for your
clients and designs.
Strategy: Take the Lynda.com course Learning Type Design. (Nix, 2017)
• Goal: Learn to design logos and update my Adobe Illustrator skills.
Strategy: Take the Lynda.com courses Learning Logo Design (Glitschka,
2013) and Illustrator CC 2019 Essential Training. (Harmer, 2018)
2

4. BRAND DEVELOPMENT3
• Goal: Learn how to set a brand apart from its competitors.
Strategy: Read The Brand Gap by Marty Neumier. (Neumeier
2006)
• Goal: Improve my branding and logo design skills.
Strategy: Take the Lynda.com courses Branding for Designers
(Adams, 2015) and Logo Design: Techniques. (French, 2019)
• Goal: Develop my personal brand as a Design Educator.
Strategy: Use my social media accounts to share my Mastery
Journal posts. (Siegel, 2019)
3

5. EFFECTIVE COPYWRITING4
• Goal: Learn to write better copy for marketing.
Strategy: Take the Lynda.com course Learning to Write Marketing
Copy. (Lurie, 2014)
• Goal: Learn how to design publications in Adobe InDesign.
Strategy: Take the Lynda.com course InDesign CC 2019 Essential
Training. (Blatner, 2018)
• Goal: Use what I’ve learned in the class to improve my personal
brand.
Strategy: Update the arcadian.tv website and my social media
profiles with better writing. (Arcadian.tv, 2019)
4

6. DESIGN RESEARCH5
• Goal: Learn about the designers who were innovators in the field.
Strategy: Read case studies and articles about successful designers.
(Communication Arts, 2019)
• Goal: Learn to create effective, eye-catching infographics.
Strategy: Take the Lynda.com course Creating Illustrator
Infographics. (Harmer, 2019)
• Goal: Learn how to use critical thinking and research skills to find
design solutions.
Strategy: Use the Full Sail library and Ebsco Discovery Service to find
research material. (Library)
5

7. ORGANIZATIONAL
STRUCTURES
6
• Goal: Learn the Organizational Structures that help a company succeed.
Strategy: Read case studies of the leading design, motion graphics, and design
education companies. (Digital Arts, 2019)
• Goal: Learn to share research data with visual presentations, mood boards, and
look books.
Strategy: Read Presentation Zen Design by Garr Reynolds. (Reynolds, 2013) and
take the Lynda.com course Designing a Presentation. (Harmer, 2019)
• Goal: Learn more about motion graphics and Adobe After Effects.
Strategy: Take the Lynda.com course After Effects CC 2019 Essential Training:
Motion Graphics. (Demafiles, 2019)
6

8. DESIGN STRATEGIES AND
MOTIVATION
7
• Goal: Learn to use research and brainstorming to find the best design
strategies.
Strategy: Use the Full Sail library and class materials for research and
inspiration. (Library)
• Goal: Learn how to create a style guide for companies and brands.
Strategy: Take the Lynda.com course Developing a Style Guide. (French, 2012)
• Goal: Create a 30 second TV and radio commercial.
Strategy: Take the Lynda.com course After Effects CC 2019 Essential Training:
Editors and Post. (Demafiles, 2019)
7

9. DESIGN INTEGRATION8
• Goal: Learn how Design Integration can make innovation part of my
creative strategy.
Strategy: Read “The Problem of Integration in Art and Design
Education” by Jenny Ruth Rintoul. (Rintoul, 2014).
• Goal: Update my Adobe Photoshop skills.
Strategy: Take the Lynda.com course Photoshop CC 2019 Essential
Training: Design. (Kost, 2018)
• Goal: Keep up with the latest design trends and industry leaders.
Strategy: Follow industry publications like Creative Review.
https://www.creativereview.co.uk
8

10. MULTI-PLATFORM
DELIVERY
9
• Goal: Learn how to use a design across many types of media.
Strategy: Take the Lynda.com course Adobe Illustrator for Video
and 3D. (Stern, 2019)
• Goal: Design a pitch book and pitch video for a multi-media campaign.
Strategy: Read Telling the Design Story by Amy Huber. (Huber, 2017)
• Goal: Start researching a brand and design solution for my Thesis.
Strategy: Use the Full Sail library and resources for research and
inspiration. (Library)
9

11. MEASURING DESIGN
EFFECTIVENESS
10
• Goal: Develop a logo for my Thesis company.
Strategy: Read Logo Design Love by David Airey. (Airey, 2014)
• Goal: Learn how to compose and evaluate surveys.
Strategy: Take the Lynda.com course SurveyMonkey Essential
Training. (Rivers, 2017)
• Goal: Test different designs with peers and audience surveys.
Strategy: Use SurveyMonkey.com to create and evaluate surveys.
(SurveyMonkey, 2019)
10

12. THESIS: PRESENTATION OF
DESIGN SOLUTION
11
• Goal: Create a thoroughly researched design solution.
Strategy: Use the Full Sail library resources and class materials for research.
(Library)
• Goal: Learn ways to find design work and sell myself as a designer.
Strategy: Take the Lynda.com course How to Get a Job in Design. (Siegler,
2017)
• Goal: Present a professional quality design solution to my peers.
Strategy: Read Presentation Thinking and Design by Ed Gruwez. (Gruwez,
2014)
11

13. PROFESSIONAL PRACTICE12
• Goal: Learn ways to improve my public speaking and presentation skills.
Strategy: Take the Lynda.com course Public Speaking Foundations.
(Bergells, 2018)
• Goal: Learn to use an Experience Map to guide my creative journey.
Strategy: Read Adaptive Path’s Guide to Experience Mapping.
(Adaptive Path, 2013)
• Goal: Expand my professional network.
Strategy: Use LinkedIn.com, Behance.net, and social networks to
connect with fellow designers and educators. Take the Lynda.com
course LinkedIn for Designers. (Luu, 2018)
12

14. INDUSTRY LEADERS
Aaron Becker – Co-founder of Filmograph
Website: http://www.filmograph.tv
Twitter: @FilmographLA
Email: aaron@filmograph.tv
Richard Harrington – Founder of RHED Pixel
Website: http://www.richardharrington.com
Twitter: @rhedpixel
Email: rich@richardharrington.com
Michelle Dougherty – Creative Director at
Imaginary Forces
LinkedIn: https://www.linkedin.com/in/michelle-dougherty-338027147
Instagram: https://www.instagram.com/tiomuerto/
Twitter: @ImaginaryForces

15. INDUSTRY LEADERS
Andrew Kramer - Founder of Video Copilot
Website: https://www.videocopilot.net
Twitter: @videocopilot
Email: andrew@videocopilot.net
Paula Scher – Partner at Pentagram
Website: https://www.pentagram.com/about/paula-scher
Behance: https://www.behance.net/PaulaScher
Email: newyork@pentagram.com
Colin Smith - Founder of PhotoshopCAFE
Website: https://photoshopcafe.com
Twitter: @photoshopCAFE
Email: colin@photoshopcafe.com

16. CLUBS AND ORGANIZATIONS
AIGA, the professional association for design
https://www.aiga.org
Chico Art Center
https://chicoartcenter.com
Graphic Artists Guild
https://graphicartistsguild.org
National Art Education Association
https://www.arteducators.org
SIAD (Society of Illustrators, Artists, and Designers)
https://www.siad.org

17. PERSONAL LEARNING NETWORK
AIGA Design Educators Community
https://educators.aiga.org
Behance
https://www.behance.net
Envato Tuts+
https://tutsplus.com
LinkedIn
https://www.linkedin.com/in/arcadiantv
School of Motion
https://www.schoolofmotion.com

18. FULL SAIL COMMUNITY
3300+ Climbing
https://one.fullsail.edu/connect/clubs/3300-climbing/34
Breakpoints
https://one.fullsail.edu/connect/clubs/breakpoints/106
Fantastica Group
https://one.fullsail.edu/connect/clubs/fantastika-group/59
Full Sail University Alumni Network
https://alumni.fullsail.edu

19. MENTOR QUALITIES
Has the experience and skills to be a leader in their field.
Has the time and the willingness to share their knowledge.
Knows the current tools and trends of design and marketing.
Understands the connections between design, education,
and multi-platform applications.
“The best mentors are often those who have wide knowledge and experience and are not
overly specialized in their field – they can train you to think on a higher level and to make
connections between different forms of knowledge.” (Greene, 2012, p.111)

20. 2019 TIMELINE
4
5
6
1
2
3
JULY 2019 - Mastery: Personal Development and Leadership
Learn about the skills necessary to achieve Mastery in my field.
AUGUST 2019 - Defining Client Needs
Learn strategies for developing relationships with clients.
SEPTEMBER 2019 - Brand Development
Learn how to create unique and effective brand identities.
OCTOBER 2019 - Effective Copywriting
Learn to write persuasive copy and improve communication skills.
NOVEMBER 2019 - Design Research
Learn new tools and methods for creating better design solutions.
DECEMBER 2019 - Organizational Structures
Learn how to present research data to clients and peers.

21. 2020 TIMELINE
7
8
9
10
11
12
JANUARY 2020 - Design Strategies and Motivation
Learn new design concepts and strategies to improve my designs.
FEBRUARY 2020 - Design Integration
Learn how to make innovation part of my creative strategy.
MARCH 2020 - Multi-Platform Delivery
Learn how to create effective multi-media campaigns.
APRIL 2020 - Measuring Design Effectiveness
Learn new marketing strategies and how to interpret metrics.
MAY 2020 - Thesis: Presentation of Design Solution
Design and present a professional quality design solution.
JUNE 2020 - Professional Practice
Learn about the business side of Media Design.

22. MASTERY JOURNAL
Follow my progress and accomplishments at
https://joshuasiegelmasteryjournal.school.blog/
Joshua A. Siegel
joshua@arcadian.tv
linkedin.com/in/arcadiantv
twitter.com/arcadiantv

23. REFERENCES
Adams, S. (2015, March 27). Branding for Designers. Retrieved from
https://www.lynda.com/Design-Color-tutorials/Foundations-Branding-Designers/363131-2.html
Adaptive Path. (2013). Adaptive Path’s Guide to Experience Mapping (1st ed.). Retrieved from
https://adaptivepath.s3.amazonaws.com/apguide/download/Adaptive_Paths_Guide_to_Experience_Mapping.pdf
Airey, D. (2014, August 20). Logo Design Love, Annotated and Expanded Edition, Second Edition. Retrieved from
https://ce.safaribooksonline.com/book/branding/9780133812589
Arcadian.tv (2019, August 1). Arcadian Entertainment. Retrieved from https://arcadian.tv/
Bergells, L. (2018, July 27). Public Speaking Foundations. Retrieved from
https://www.lynda.com/Leadership-Management-tutorials/Public-Speaking-Foundations/706911-2.html
Blatner, D. (2018, October 24). InDesign CC 2019 Essential Training. Retrieved from
https://www.lynda.com/InDesign-tutorials/InDesign-CC-2019-Essential-Training/756295-2.html
Communication Arts (2019). Retrieved from https://www.commarts.com/
Demafiles, A. (2019, February 6). After Effects CC 2019 Essential Training: Editors and Post. Retrieved from
https://www.lynda.com/After-Effects-tutorials/After-Effects-CC-2019-Essential-Training-Editors-Post-REVISION/808683-2.html
Demafiles, A. (2019, February 4). After Effects CC 2019 Essential Training: Motion Graphics. Retrieved from
https://www.lynda.com/Video-tutorials/After-Effects-CC-2019-Essential-Training-Motion-Graphics-REVISION/808682-2.html
Digital Arts (2019). Retrieved from https://www.digitalartsonline.co.uk/

24. REFERENCES CONTINUED
French, N. (2012, October 16) Developing a Style Guide. Retrieved from
https://www.lynda.com/Branding-tutorials/Developing-Style-Guide/110287-2.html
French, N. (2019, May 20) Logo Design: Techniques. Retrieved from
https://www.lynda.com/Illustrator-tutorials/Logo-Design-Techniques-Revision/2800333-2.html
Glitschka, V. (2013, June 28) Learning Logo Design. Retrieved from https://www.lynda.com/Illustrator-tutorials/Foundations-Logo-Design/112674-2.html
Greene, R. (2012, November 13). Mastery [VitalSource Bookshelf version]. London, England: Penguin Group. Retrieved from vbk://9781101601020
Gruwez, E. (2014, September 24). Presentation thinking & design: Create better presentations, quicker. Harlow, England: Pearson. Retrieved from
https://ce.safaribooksonline.com/book/communications/presentations/9781292013572
Harmer, T. (2019, July 19). Creating Illustrator Infographics. Retrieved from
https://www.lynda.com/Illustrator-tutorials/Creating-Illustrator-Infographics/5022339-2.html
Harmer, T. (2019, June 13). Designing a Presentation. Retrieved from
https://www.lynda.com/PowerPoint-tutorials/Designing-Presentation-Revision/2802036-2.html
Harmer, T. (2018, October 15). Illustrator CC 2019 Essential Training. Retrieved from
https://www.lynda.com/Illustrator-tutorials/Illustrator-CC-2019-Essential-Training/756294-2.html
Huber, A. (2017, November 22). Telling the Design Story. Retrieved from https://ce.safaribooksonline.com/book/design/9781351849210
Kost, J. (2018, October 19). Photoshop CC 2019 Essential Training: Design. Retrieved from
https://www.lynda.com/Photoshop-tutorials/Photoshop-CC-2019-Essential-Training-Design/756296-2.html
Library. References. Full Sail University. Retrieved from https://one.fullsail.edu/connect/departments/library/23/about

25. REFERENCES CONTINUED
Lurie, I. (2014, May 30). Learning to Write Marketing Copy. Retrieved from
https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-Marketing-Copy/149250-2.html
Luu, J. (2018, January 22). LinkedIn for Designers. Retrieved from https://www.lynda.com/LinkedIn-tutorials/LinkedIn-Designers/625928-2.html
Lynda.com (2019, August 1). Certificates of Completion. Retrieved from https://www.lynda.com/AllCertificates/User/1994725141
Neumeier, Marty. (2006). The Brand Gap. Retrieved from http://ce.safaribooksonline.com/book/branding/0321348109
Neumeier, M. (2009). The Designful Company: How to build a culture of nonstop innovation. Retrieved from
https://ce.safaribooksonline.com/book/graphic-design/9780321620682
Nix, C. (2017, June 7). Learning Type Design. Retrieved from https://www.lynda.com/Graphic-Design-tutorials/Learning-Type-Design/577367-2.html
Reynolds, G. (2013). Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations, Second Edition.
Retrieved from https://ce.safaribooksonline.com/book/communications/presentations/9780133440973
Rintoul, J. (2014). Theory and (in) Practice: The Problem of Integration in Art and Design Education. International Journal of Art & Design Education,
33(3), 345–354. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=100084751&site=eds-live
Rivers, D. (2017, April 22). SurveyMonkey Essential Training. Retrieved from
https://www.lynda.com/SurveyMonkey-tutorials/SurveyMonkey-Essential-Training/573383-2.html
Siegel, J. (2019, July). Joshua Siegel’s Mastery Journal. Retrieved from https://joshuasiegelmasteryjournal.school.blog/
Siegler, B. (2017, June 27). How to Get a Job in Design. Retrieved from
https://www.lynda.com/Graphic-Design-tutorials/How-Get-Job-Design/577558-2.html
Stern, E. (2019, January 28). Adobe Illustrator for Video and 3D. Retrieved from
https://www.lynda.com/Illustrator-tutorials/Adobe-Illustrator-Video-3D/800207-2.html

26. IMAGE ATTRIBUTIONS
Aaron Becker photo: https://www.artofthetitle.com/designer/aaron-becker/
Andrew Kramer photo: https://www.videocopilot.net/blog/2014/09/after-effects-world-keynote/
Colin Smith photo: https://photoshopcafe.com/about.htm
Joshua Siegel photo: https://www.facebook.com/JoshuaSiegel
Michelle Dougherty photo: https://www.artofthetitle.com/designer/michelle-dougherty/
Paula Scher photo: https://www.pentagram.com/about/paula-scher
Richard Harrington photo: https://photofocus.com/about/the-publisher/