The presentation outline details a 15-month course of study to gain mastery in media design. The course consists of monthly modules focusing on goals like client needs, brand development, and design strategies. Students will read materials, take online courses, watch tutorials, and join student clubs and organizations. They will complete a capstone thesis presenting a prototype brand. The goal is to become a member of design industry organizations and identify successful mentors in graphic design.

2. PRESENTATION OUTLINE
 Goals, Strategies, Tactics and Research
 Industry Involvement
 Mentorship

4. JANUARY 2015 - MASTERY PERSONAL AND
PROFESSIONAL LEADERSHIP
Course Goal: Figuring out what I am truly passionate about
in respect to Media Design & gain knowledge to help me
cave my own Mastery path
Strategies:
 Read and Understand “Mastery” by Robert Greene (2012)
 Watch tutorials from Lynda.com

5. FEBRUARY 2015 – Defining Client Needs
Course Goal: Get a stronger understanding of exactly
what a client needs to be competitive and find their target
market
Strategies:
 Watch youtube videos on commercials to figure out
industry trends
 Use http://www.ispangle.com/DefineClientNeeds.htm to
fully understand the requirements for client needs

6. MARCH 2015 – Brand Development
Course Goal: Create a successful brand utilizing target audiences and business core values
Strategies:
 Learn to identify the right target markets
 Complete lynda.com course on “developing brand identity collateral
 Watch https://www.youtube.com/watch?v=4nDxIFFtHBs&spfreload=10 to gain a full understanding of how
to properly develop a brand

7. APRIL 2015 – Effective Copywriting
Course Goal: Knowing how to effectively communicate ideas in a professional manner
Strategies:
 Research the best copywriting tips and tricks
 Join the Social Media club as a way to get better at copywriting
 Watch https://www.youtube.com/watch?v=iJzVylOpJ8c&spfreload=10 to get a crash
course in copywriting
 Watch “Writing Marketing Copy” on lynda.com

8. MAY 2015 – Design Research
Course Goal: To know about more effective design researching methods.
Strategies:
 Take a course in adobe photoshop and all the essential tools adobe has to
offer
 Research and learn about at least one successful design firm and one
unsuccessful design firm
 Learn why “Nike”, “Apple” and etc ,were successful in their design

9. JUNE 2015 – Organizational Structures
Course Goal: To fully understand the design research that I found
and process the information
Strategies:
 Watch Organizational Structure. http://education-
portal.com/academy/lesson/organizational-structure-definition-
and-influence-on-organizational-behavior.html
 Complete a Lynda.com training on one or more media tools that
will be taught in this course

10. JULY 2015 – Design Strategies & Motivation
Course Goal: Figure out the best way to implement a design
Strategies:
 Do extensive research on businesses that has failed in
implementing designs and ways to improve on those designs
 Create a mock business strategy and create a survey on how
effective it was
 Look at successful design campaigns & research why those
were successful

11. AUGUST 2015 – Design Integration
Course Goal: Get a better understanding of how to properly
implement design strategies
Strategies:
 Utilize the feedly feed that I created in the Mastery course
 Take a lynda.com course in Illustrator
 Attend a design webinar

12. SEPTEMBER 2015 – Multi-platform Delivery
Course Goal: Gain a better understanding of how multimedia platforms affect
designs in respect to branding
Strategies:
 Join the social media club and the American Design Club
 Read “Adobe Dreamweaver CS5 Classroom in a Book: The Official
Training Workbook from Adobe Systems [With DVD ROM] (Paperback)”
 Develop a social media account dedicated to design related topics

13. OCTOBER 2015 – Measuring Design Effectiveness
Course Goal: Find new tools to test the effective ness of an implemented design
Strategies:
 Read “http://www.sumodesign.co.uk/impact/measuring-design-effectiveness/
 Watch Social Media Marketing on Lynda.com. http://www.lynda.com/Social-Media-Marketing-training-
tutorials/1366-0.html
 Read “500 Social Media Marketing Tips” by Andrew Macarthy.

14. NOVEMBER 2015 – Thesis: Presentation of Design
Solution
Course Goal: To present a prototype brand that showcases
everything I have learned from the previous courses
Strategies:
 Draft a sample business design
 Read “What Does Your Brand Say About You” by Susan
WaldmanUniversity library.
 Research the basics of branding.
http://www.entrepreneur.com/article/77408

15. DECEMBER 2015 – Professional Practice
Course Goal: Find tips and tricks to create a successful brand and protect my works.
Strategies:
 Complete a fully working prototype brand.
 Create a brand copy without errors.
 Watch “Brand Building Basics” http://www.lynda.com/Business-Skills-
tutorials/Building-Your-Brand/101957-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:trademark%0Apage:1%0As:relevance
%0Asa:true%0Aproducttypeid:2.
 Read “Understanding Trademark Themes” by Mary LaFrance

17. Over the course of my Mastery Journey at Full Sail University I plan to become a
member or participate with the following clubs and organizations to network and
gain real world experience, by joining the following design clubs.
University & College Designers Association (UCDA)
Social Media Club
DMOZ
IADT
Graphic Artists Guild
AIGA

19. Characteristics of a mentor
Very knowledgeable
Trustworthy
Organized
Many years of experience.
Approachable
Passionate about their work.
Successful
Great sense of humor

20. Mentors
Tina Margherio – Director of Art Miami
Nolan Pierce – Web Design Manager at Bluleadz
Carlos Garcia – Life in Color
Jon Pianki - Graphic Designer