Proposal for a communication to develop a brand ambassador program.

2. Meet the Team

3. Transformation

4. Who Will Make the Best Brand Advocates?

5. We’re All Microsoft

6. Audience

7. Foundation
Phases
1.
Building2.
Maintenance3.

8. Foundation

13. Where to Share

14. User Content

15. User Content

16. Building

17. Process
Foundation Building Maintenance

18. 1. Established Microsoft
Community
Who to Reach
2. Teens and Adults Who Are
Active on Social Media
3. & 4. Their Networks

19. Building Brand Advocates

20. Engaging the Right People

21. Maintenance

22. Continuing Engagement

23. Campaign Timeline

24. Measuring Success

25. Touchpoints
re-shares
Microsoft’s posts
shares
their own hacks
on social media
re-shares
advocate hacks
on social media
shares
advocate
hacks on blog
views
Microsoft UK’s
hacks on social
media
views
Microsoft UK’s
hacks on blog
shares
company-generated
hacks on social media
Microsoft UK User

26. We’re All Microsoft

27. Thank You