2. What we will cover over the next 5 weeks
Week 1 Understanding Social Media
Week 2 Blogging & Facebook
Week 3 Micro Blogging Platforms and how to use them
Week 4 Strategy – Using Multiple Platforms
Week 5 Group Assesment
3. A Definition: Kaplan Andreas M.,
Haenlein Michael, (2010): "a group of
Internet-based applications that build on
the ideological and technological
foundations of Web 2.0 and that allow
the creation and exchange of user
generated content
AKA: A fancy way of putting down a
Maco Online!
4. Web
User Generated Content
Sharing
Exchange
5. 1971
•The First Email was Sent
1978
•First Online Bulletin Boards
1994
•Geocities was Launched
1995
•www.theglobe.com
7. • Twitter
2006
• Facebook Takes Over
2008
• Social Media Goes Mobile
2008-
Present • Google Gets Social
8. Social Media is now one of the fastest
growing media outlets
In Trinidad Alone there is more than 100%
penetration of Social Media per Capita
of persons who have the internet (over
500k persons)
Usurping Traditional Media Outlets
9. The Ability to profile consumers, cultivate
new consumers, immediately effect and
change information instantly
The Ability to gain insights into your
clients
Networking
Its Cheap if not Free
10. A professional email address is handy
An Understanding of WHO you want to
reach
Figuring out WHERE these people Interact
HOW the platforms they use work
WHAT are your rights on these platforms
Content Creation Etiquette
Develop your online brand
11. Simplicity is best, either adopt a
firstname.lastname@host.com or
firstinitial.lastname@host.com approach or use
your brand identity. This should remain
consistent on all platforms
Keep your personal emails and corporate
emails separate, nothing screams
unprofessional faster than an email like:
hotsexytrini69@hotmail.com
Choose a platform that is secure, has great
storage and allows you to store gigs of data
online with an interface that you enjoy as you
will be using it frequently
12. Sit down and consider: Who is my
Consumer?
Define them by:
› Gender
› Age
› Economics (Lower, Middle, Upper Incomes)
› Cultural Differences/ Habbits
13. Facebook
Blogger
Twitter
Youtube & Vimeo
Flickr
Instagram
Pinterest
Linked In
Can you Name Some?
14. Research what you can and cannot do
on each platform for example:
› Do you need advance coding skills?
› How dynamic can you make your platform
with video/images?
› What are the rules of social engagement
with the users of the platform?
15. What are the rights you retain when you
post content?
How do you operate if your content
rights are not proprietary to me?
Is the risk of losing your intellectual
property worth the potential consumer
following?
16. Know Thy Customer:
› Always be mindful of who you are speaking to
and how they will receive your posts
› The Customer is always right – even if they are
wrong, never berate your customer on social
media
› Grammar and Spelling must always be highly
professional; even when using Slang use “ “ to
keep standard English important on your real
estate
› Use the KISS Approach – Keep It Simple but
Smart – do not be long winded or overly
complicated
17. Consider the Internet and your Social
Media Real Estate
All usage should be consistent i.e. profile
names, usernames etc
Either brand using your last name or your
company name
This becomes important so that you are
easy to find anywhere online
Reserve the name on all platforms, you
never know when you will need it
18. Break into group’s of no more than 5
people
Pick one product from within the groups
portfolio of work
Answer the following questions:
› 1) What would you call the Brand of the Product
› 2) Define WHO would be your target audience
for this brand
› 3) What would be the email address and brand
identity you would use for the brand and why?
19. At the End of Week 4 you must email the
following:
› 1) A professional Email for YOUR personal
Brand (5 Marks)
› 2) Develop Social Media Platforms relevant
to your personal brand and explain why (10)
› 3) A Social Media Plan for on your own self
marketing (10 Marks)
20. In week 5 you will be required to present
the following in your current group:
› 1) Email (5 – Marks)
› 2) Development of 4 Social Media Platforms
with an explanation of why each was
chosen (10 – Marks)
› 3) A Social Media Strategy for 3 months for
the product (10 – marks)
21. Information for this class
was gathered from:
http://www.onlineschool
s.org/visual-
academy/history-of-
social-networking/
Kaplan Andreas M.,
Haenlein Michael,
(2010), Users of the
world, unite! The
challenges and
opportunities of social
media, Business Horizons,
Vol. 53, Issue 1 (page 61)
via Wikipedia
