A Rough Look at Design, Development, and DeliveryWhat goes into Social Media Campaigns?
Table of ContentsI. preliminary Remarks IV. content Distributiona. Stats a. Endemicb. Benefits b. Hybridc. Workers c. Non-endemicII. content Production V. social media Managementa. Design a. Build-upb. Article b. Postsc. Photo c. Cross-promod. Video d. IntegrationIII. advertising Placement VI. analytical Assessment
statisticsI. preliminary Remarks1. stats Facebooka. Businesses with over 1,000 Facebook fans had 22 times more traffic.b. Businesses with over 1,000 Facebook fans have 12 times more leads.2. stats Twittera. Businesses with over 1,000 Twitter followers had over 6 times more traffic.b. Businesses with over 1,000 Twitter followers got 10 times more leads.3. stats Youtubea. YouTube is the second largest search engine in the world.b. By 2012, internet video will account for over 50% of consumer internet traffic .
I. preliminary Remarks benefits1. benefits on Salesa. Social media increases company reach.b. Social media increases company leads.2. benefits on Brandinga. Social media increases brand awareness.b. Social media increases brand loyalty.3. benefits on SEO & Data Mininga. Social media improves capability to collect data on users.b. Traffic to a website generated by social media boosts SEO.
I. preliminary Remarks workers 1. campaign Engineer 3. graphic Designer The campaign engineer realizes a singular The graphic designer makes the features of the vision for the campaign, integrating all the campaign look good, by getting them to different platforms, and laying out the structure generate a consistent experience with the brand of the campaign to optimize reach, engagement and increase the comfort level of the users and conversion. involvement with the campaign. 2. social media Manager 4. web Programmer The social media manager installs the basic The web programmer translates the work of the features necessary for the campaigns, conducts graphic designer into code and places it online cross-promotional posts to drive engagement, to bring the vision of the campaign to a cyber writes and distributes press releases while reality. monitoring results.
I. preliminary Remarks workers 5. campaign Publicist The publicist distributes the promotional material across the media, ranging from news sites and blogs to forums and wires, including endemic, non-endemic, and hybrid outlets.
II. content Production 1. campaign Design 3. campaign Photos Design for a campaign can be quite extensive, Photos are used in press releases and also in the normally involving banners, backgrounds for design process of the campaign, whether in the social media pages, facebook app development, development of a Facebook app, Twitter landing pages, etc. background images, and such. 2. campaign Articles 4. campaign Video Articles are written largely for press release Videos are produced sometimes to promote the purposes, covering the rules of the campaigns, campaign, other times as the very target of the prizes (if applicable), and directions on how the campaign itself, for instance, when users are audience can get involved. asked to take a certain action to watch or download a video.
III. advertising Placement 1. advertising Formats 3. advertising Platforms There are a myriad of formats in the world of Different formats and contents tend to work online advertisement, including static and differently across different platforms, so animated images, flash files, word ads, social understanding how to build the right ad for the ads, and the list goes on. right platform can sometimes be quite a science. 2. advertising Contents 4. advertising Conversion The content of ads is highly intricate, sometimes involving inspirational material, call At the end of the day, we need to convert, to action, consistency in branding, etc. Having whatever the conversion target may be, the right mix is pivotal to ensure short and products, services, social media followers, etc. long-term results for the brand. Campaign engineers and their managers have to be constantly monitoring performance to ensure best results.
IV. content Distribution 1. outlets Endemic 3. outlets Hybrid Endemic outlets are the ones within the Hybrid outlets are the ones that are somewhat targeted industry and are typically the best at related to the targeted industry but not directly conversions, since their audience is keenly so, for example, how surfing and traveling interested on the material presented. outlets are related to stand up paddling. 2. outlets Non-endemic 4. optimizing Exposure Non-endemic outlets are the ones outside of the Understanding how different outlets tend to targeted industry and perform a particular role publish different contents is incredibly in that they help the campaign reach a broader important to publicize the campaign. audience and thereby tend to increase the size Campaign engineers work with their social of the market and audience. media managers and publicists to create content that caters to the different outlets to optimize exposure.
V. social media Management 1. social media Build-up 3. social media Cross-promotion The Build-up is the first step of any well run Cross-promotion in kicks the campaign into social media optimization, including the setup the next gear by reaching out to other movers of graphics across platforms, keyword and shakers in the real of social media, getting optimization to boost visibility, link placement, other audiences exposed to the campaign. etc. 4. social media Integration 2. social media Posts A well-run campaign integrates all the social Posts need to be going up frequently, media outlets, with a consistent workflow strategically, and with the right structure of serving the singular vision and goal content, call-to-action, word count, etc. There is orchestrated by the campaign engineer to much more to a social media post than meets reach optimal conversion. the eye when considering professional posts.
VI. analytical Assessment 1. results Ads 3. results Social Media Performance changes drastically across Social media is one of the top sources of traffic different platforms, ad formats, sizes, and page for much of the websites, which inevitably placement. Constantly monitoring results and makes social media one of the most important testing ad variations are essential. elements to monitor. 2. results Publications 4. results Target Identifying the outlets that have published Spending a lot of resources without many campaign material helps gauge the efficiency of results is what everyone wants to avoid while the public relations efforts not only in terms of spending little to gain much is everyones goal. the amount of material published but also its Analytics on conversion gives you the insights bearing on the campaign conversion. you need to determine the best use of resources.