Facebook ewi se 2010


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Facebook ewi se 2010

  1. 1. A Social Media MarketingPresentationprepared exclusively for
  2. 2. social media mobile apps blogging Twitter marketing community engagement corporate communications Wordpress permission marketing YouTubeFacebook non profit collaboration 2
  3. 3. The World of Facebook:The Potential, The Pitfalls,and How To Make It WorkFor Your Organization
  4. 4. Facebook: How It Can Help Support Your Business What is Social Media? (A brief... ) History of Facebook Why Use Social Media? Creating Facebook Marketing & Promotions Free vs Paid Facebook Advertising and Promotion Using Facebook to generate exposure and support from media andother community partners Risk management for organizations and businesses using social media Additional user-friendly tools for viral marketing and promotion Question period
  5. 5. What is Social Media?1. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ... en.wikipedia.org/wiki/Social_media2. media that is created to be shared freely en.wiktionary.org/wiki/social_media3. A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define 5
  6. 6. Social Mediauses Internet and web-basedtechnologies to transformbroadcast media monologues (one to many)
  7. 7. into social media dialogues (many to many). * Wikipedia
  8. 8. More importantly... what is it good for? 8
  9. 9. Social media gives ustools to plant the seedof an idea... and then stand back and watch it grow... 9
  10. 10. Facebook is a social networking website that is operated and privately owned by Facebook, Inc.[1]Since September 2006, anyone over the age of 13 with a valid e-mail address (and not residing in one of the countries where it is banned) can become a Facebook user. Users can add friends and send them messages,and update their personal profiles to notify friends about themselves. * Wikipedia
  11. 11. Old dog... new tricks... 11
  12. 12. Ka-Pow!!
  13. 13. Along with maximizing all of the no-charge socialmedia options, a paid social media advertisingcomponent can provide a high-return advertisingoption.There are literally thousands of cost-effective web-based advertising applications, including GoogleAdWords, and the highly targetable options availableon Facebook and LinkedIn.
  14. 14. Facebook Advertising dataWeek 1 Week 2 32
  15. 15. Is there a downside?
  16. 16. 40
  17. 17. Risk Management for Social Media• Do you have a communications policy that spells out who, and underwhat circumstances, speaks on behalf of your business or group?• Do you have more than one person responsible for updating socialmedia accounts which represent your organization?• Are the sign in codes and passwords kept in a secure location?• Do you have a policy for the type, tone, and frequency of your socialmedia communications?• Does at least one other person in your organization have the authorityto ‘pull the plug’ in the event of a communications crisis?
  18. 18. ResourcesFacebook learning guides:Web development support tools• http://developers.facebook.com/docs/guides/webFAQs about Facebook Pages for business and organizations• http://www.facebook.com/help/?page=904Facebook safety and security• http://www.facebook.com/help/?section=apps#!/help/?safetyOther resources:Twitter.comWordpress.com
  19. 19. Do you have any questions aboutFacebook or any other social media?
  20. 20. Final thoughts from Allen Gibson of StarMedia:So what do we have today? SO many corporations, andsmall businesses, racing as fast as they can to jump on thesocial media bandwagon, while still spouting the samesoothing clichés of old fashioned marketing. Still trying toforce their information down your throat, with no realmechanism in place to answer you even if you did want totalk to them.Doing ‘social media’ without being willing to BE social isgoing to look pretty dumb somewhere down the line, people.
  21. 21. Thank you!Prepared by Colette Achesonwww.ancobusiness.com1 (403) 327-3750 1 (403) 393-2258