Analysis of conventions e.t.c...

1. DIZZEE RASCAL: SIRENS
Dizzee is geared towards a more
commercial target audience
currently, as that is where the
money lies in the music industry.
Many feel that this change from
underground grime has made him a
sell-out. Goodwin's theory can be
applied to his video for “sirens” as
the music, lyrics and images link to
each other. It has a very strong
message. All of this is filmed at night
in the city streets and buildings for
the effect of the video.

2. Most adolescents would argue that "hoodies" are
simply comfortable and fashionable attire, and that
it's unfair to punish the whole for the actions of a
few. The hoodie has become a symbol of the
cultural divide between the older and younger
citizens of England. This meant that his video
appealed to a younger target audience who feel the
same. The video also battles ideas of police brutality
and misunderstanding in the UK. A wall In the video
has been spray-painted “only cowards steal from
the poor” displaying a very political message about
class.

3. Dizzee’s video conforms to existing conventions,
starting with the sexualisation of the artist to
appeal to females that watch it. When he
removes his coat, the director cuts to a woman
looking at him longingly and sensually. This
combined with the many close-up shots of him
could also be the record labels decision of
trying to sell him as an artist to a wider variety
of people.

4. The foxhunt is full of huge metaphors: the
men and women who break down his door
wear the same tight red coats hunters in
England have been wearing for centuries, a
loaded symbol of status and class. Instead of
usual police in cars, we have them on
horseback, and dizzies fur hood similar to
that of a fox pelt. The idea of this is that
dizzee had not been causing antisocial
behavior, and that this hunt was
unwarranted and purely for sport.

5. CLASS DIVIDE
• It was common to rub the blood of the captured fox on
the forehead and face of the newest member of the
hunt. This means the cycle of judgment and class
mentality is easily passed along to the next generation.
Dizzee's young friend also witnesses the horrid scene,
and is now destined to be one of those "anti-social"
youths. Dizzee is paranoid about "the sirens coming"
because he knows he is a target of law enforcement by
default, the hood is necessary.
• This cycle of fearing people for being different
originates in higher and older places than the London
city police. The lady who receives the congratulatory
blood on her face is wearing a necklace with a small
gold replica of the Queen's crown. Foxhunting itself is
believed to be an off-shoot of the "royal" game of stag-
hunting, which the Queen herself still plays to this day.