2014 Charleston Conference Friday, Nov 7, 2:15 PM

1. Patron Driven Acquisition
What do we know about our
patrons?

2. Monique Teubner
m.teubner@uu.nl
11/20/2014

3. Utrecht University
30.000 Students
6500 Staff
7 Faculties:
o Law, Economics & Governance
o Geosciences
o Humanities
o Medicine
o Science
o Social and Behavioral Sciences
o Veterinary Medicine

4. Collection management e-books
• Since 2010
• Perpetual access packages
• Evidence Based Selection packages
• Purchase of individual e-books at EBL

5. PDA pilots
2012: start of PDA pilots with EBL
Questions:
• Will our collection be better suited for students and staff?
• Will PDA save the library time?
• Is it possible to find an efficient workflow for integration in
our library systems?
• Is it possible to make PDA sustainable financially
We didn’t want to spend less on books but less on
subject librarians!

6. PDA pilots 2012-2013
Small unmediated pilots restricted on subject:
• After one month mediated because of overspending the
budget
• Making and adjusting profiles too labor-intensive
• Using faculty budget
• Mediated PDA not efficient
• User not free to chose books outside collection profile

7. PDA pilot 2013-2014
Profile not restricted on subject but on publisher:
Top 10 of every Subject Librarian + All publishers we bought
books from via EBL in the last 2 years - Publishers we had
already an agreement with = 228 Publishers
Other restrictions:
• Publication year: from 2012
• Exclude publishers with > 15% STL price (for one day)
• STL price max. 30 dollar
• List price max. 280 dollar
• Budget: budget per course block (4 blocks), from the
General Budget

8. Cookbooks
August 15th: 35.000 titles loaded in the catalog- after
removing 400 cookbooks
The pool would be growing in about 7 months to 48.000 titles

9. PDA Plan 2013-2014
• 3 STL’s, 4th STL triggers (Automatic) Purchase
• Free browse of 5 minutes
• STL of 1 day
• Non mediated
• Max. 3 books per 24 hours
Back office
• Workflow with a deposit sent to EBL in advance
• De-duplication on ISBN by the IT-department

10. User information category and faculty
• Category: Bachelor, Master, Member of staff, Other
• Faculty and/or Departments

11. Overview 1 year PDA
Titles Number # Non-owned Browses # STL
Available (average) ~ 40.000
Browsed 16467 2.3
With STL 7311 3.3 2.1
Autopurchase 547 7.1 4.6

12. 11/20/2014

13. Success
• PDA back office workflow efficient
• Providing PDA titles answered the need of the users
• Titles checked by subject librarians : purchased books
were of academic level. So, no travel guides as a professor
at a party suggested
# titles
purchased
# titles
browsed
# browses per
title
# titles with loans after
purchase
# loans per
title
AutoPurchase 547 547 12,0 447 7,8
Ebook 1074 1044 4,8 375 5,8

14. Changing goals
• We decided to remove the biggest publisher in the pool (T
& F) with ten times as much STL’s (and 45% of the titles):
trying to negotiate another package deal
• 8 STL’s and AP on the 9th STL
• Goal: to provide access to
titles of a number of
important small publishers

15. STL prices up – removing 24.000 titles

16. Few complaints
Titles removed starting June 2014
Just buying books when a user asked for it
Some students just use another PDA title,
but where do other users go?

17. Who is using the PDA titles
Faculty
%
transactions % costs
Geosciences 7% 7%
Humanities 53% 51%
Law, Economics &
Governance 12% 14%
Medicine 2% 2%
Science 4% 4%
Social and Behavioural
Sciences 8% 8%
Veterinary Medicine 1% 1%
Others 14% 13%

18. Who’s using what?

19. User categories
350
300
250
200
150
100
50
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
Member of staff
Other
Student - Bachelor
Student - Master

20. Is usage predictable?

21. Moving wall

22. Average pages read
180
160
140
120
100
80
60
40
20
0
Average Pages Read
GEO HUM L&E MED Others SCI SOC VET
User Faculty
Member of staff
Student - Bachelor
Student - Master

23. Average reading time online
1:45:00 AM
1:30:00 AM
1:15:00 AM
1:00:00 AM
12:45:00 AM
12:30:00 AM
12:15:00 AM
12:00:00 AM
Average reading time
GEO HUM L&E MED Others SCI SOC VET
User Faculty
Member of staff
Student - Bachelor
Student - Master

24. Who is printing?
60%
50%
40%
30%
20%
10%
0%
% Users with Pages Printed
GEO HUM L&E MED Others SCI SOC VET
User Faculty
Member of staff
Student - Bachelor
Student - Master

25. Users only reading online
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
% Users that only read online
GEO HUM L&E MED Others SCI SOC VET
User Faculty
Member of staff
Student - Bachelor
Student - Master

26. Who is downloading?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
% Users with Downloads
GEO HUM L&E MED Others SCI SOC VET
User Faculty
Member of staff
Student - Bachelor
Student - Master

27. Conclusions
• Can you do collection management in a efficient way with
PDA? Yes
• Is the workflow in the back office efficient? Yes
• Do the users like it? Yes
• Do they use interesting books for the collection? Yes
• Can you make PDA financially predictable? Yes

28. Predictable? Sustainable?
YES, BUT
Every month more publishers raise their STL prices
This makes our PDA model:
o Not predictable
o Not sustainable
o Less efficient
o Less interesting for our users