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Workshop: planning smash hit content. Charity content marketing conference, 28 April 2016

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CharityComms
CharityComms

Mark Walker, head of content marketing, Eventbrite Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Smash hit content for charities @jfdimark
On the agenda Meaningful Content Defining your story Researching ideas Filling your calendar @JFDIMark
Meaningful content @JFDIMark
Meaningful content is a prerequisite for success @JFDIMark
What is meaningful content? @JFDIMark
Uniquely + Valuable = Meaningful content @JFDIMark
The process for finding meaningful content ideas: Research and understand what your audience finds valuable + Add your own unique perspective and experience to it. @JFDIMark
@JFDIMark
Defining your narrative @JFDIMark
Your audience @JFDIMark
Your mission @JFDIMark
@JFDIMark
Your content marketing narrative @JFDIMark
@JFDIMark
Finding content home runs @JFDIMark
SEO Research @JFDIMark
Keywordtool.io Answerthepublic.com Keyword planner Google Trends Webmaster tools Site: search Forums @JFDIMark
Social Research @JFDIMark
BuzzSumo Screaming Frog + SharedCount TweetReach @JFDIMark
Filling your calendar @JFDIMark
@JFDIMark
@JFDIMark SEO/Social Keyword / Original Title Format CTA
Questions? @JFDIMark @EventbriteUK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Conference 28 April 2016 London #CharityContent Charity content marketing Sponsored by

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