Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Workshop: creative video concepts. Charity content marketing conference, 28 April 2016

2,913 views

Published on

Colin Ramsay, digital storyteller at Big Mallet, and founder and director of Little Dragon Films

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

Workshop: creative video concepts. Charity content marketing conference, 28 April 2016

  1. 1. creative video concepts
  2. 2. What is pre-production?
  3. 3. Shaping your “why” into a concept
  4. 4. Different Approaches
  5. 5. Who are the Audience?
  6. 6. *Interesting, emotive, relevant, original, human condition and CTA
  7. 7. Scripts
  8. 8. Storyboards
  9. 9. Creating a production plan
  10. 10. Message & Concept Approach Audience The Secret Ingredients Scripts & Storyboards Production plans Summary
  11. 11. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  12. 12. Conference 28 April 2016 London #CharityContent Charity content marketing Sponsored by

×