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Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

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CharityComms
CharityComms

Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Responding to emergencies in a social media age Sam Thomas Communications Manager @manchesterfire @samontheweb
Pic source: thetyee.ca Pic sourced: JPL Designs
What this means for newsdesks
What this means for PR teams
Perception Comprehension Projection
Our role
Warning and informing Public interest Proactive safety
Making the difference
Our simple things to think about… • Look around you – what are you doing there, why, who are you trying to talk to? • Be human – what would you expect if this was you/your mum/family? • There’s no time for ‘right or wrong’ – gut instinct takes over • The media • Community kindness + donations
Thanks for listening. Any questions?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
PR in the digital age Conference 3 December 2015 London #charityPR Sponsored by

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