1. They have put a quote by ‘bloody-disgusting’
to emphasise how
terrifying it is. This links to the genre
as bloody and disgusting are words
that are related to horror.
They have taken still
scene from the
movie where you
can see a shadow of
the antagonist
being seen by the
protagonist. It has
not shown a lot of
detail but, only brief
detail because it
wants to give a
small idea of the
film. This links to
the genre as it
shows a black figure
and horror is mainly
known for colours
of darkness as it
represents evil.
They have made the title very bleak and dark. It also
says “don’t see it alone” therefore encouraging
viewers to go see it. It is all in capitals as it wants the
audience not to miss it and it links to genre by using
words such as ‘alone’ as it is a creepy word such as
the genre.
They have used
red because this
has connotations
of blood and
danger. This links
to the genre as
horror is known
for bloody colours
and it is trying to
make the title
terrifying.
They used a blurred
effect on the
camera to make a
CCTV camera look.
This makes it feel
legit and not setup
like a movie set.
This links to the
genre as it gives a
sense of fear and
the effect is
connoting that
something bad is
happening as the
genre is horror.