2. Who do you think the core target
audience is for this product?
• Both male and female.
• Aged 15+
• Dedicated Amy
Winehouse fans. May also
be very keen on
Radiohead.
• Strong interest in music.
• People who collect music
CD‟s and buy tracks
online.
• Like a variety of different
music, not just the one
style, old and new.
• People who are keen not
just to listen to the music
3. What information can you learn about the lifestyle profile/interests of
the core target audience from the front cover?
The reader of this magazine would be a music lover and often
buy CD‟s instead of downloading online, that way they are
supporting the artist directly. We can see this because the
magazine says “FREE STAX CD!” which might appeal to the
buyer. This issue would especially appeal to Amy Winehouse
fans as she is on the cover, people who aspire to her and love
what she does, they would want to find out more information
about her as a person as well as just listening to her music. This
person may be someone who wants to be in the music industry
themselves, to live the rock „n‟ roll lifestyle, “Radiohead speak!”
may be an article where the person can find out how they got to
where they are now and possible use them as inspiration. All
the various artists named on the cover have different styles, the
reader may again use these all as different inspirations to start
them on their way into the music industry. However, at the
4. What music magazine genres, codes and conventions
can you identify?
We can Amy
see from Winehouse if
the cover on the cover,
that the she is known
magazine to have a
is based Rock
rock and roll
around a and
lifestyle.
more rock roll/blu
and roll/ esy “The soul
bluesy bands. and
genre.
Her tattoos heartache”
on show also
and her shows the
make up bluesy
also looks genre, the
5. House style
Black, gold and
white repeated
throughout, all
colours that can The picture is in
be associated black and white
with rock and which matches
roll. The gold the house style..
may also hint at Some of the
a slightly artist mentioned
glamorous side on the cover are
to the music quite old
industry. fashioned
Font repeated (golden years
throughout, gold colours on
capitals, strong, cover) so the
sharp, black and white
connotations of picture reflects
rock and roll. this sense of old
fashion.
7. Similarities
• Both offering free gifts
• Both have lists of artist
featured in the magazine
• Both have artists on the
front
• Both have quotes from
inside the magazine
Differences
• Colour schemes (MOJO = darker, plain; smash hits = bright, bold,
lively, vibrant)
• MOJO is a lot less busy, is more classy.
• Smash hits is very busy, a lot of information squeezed onto the
page, lots of overlapping.
• Language in MOJO is more grown up, e.g. “ultimate”
• Language in smash hits if for a younger target audience, e.g.
“CRINGE!”
• Music genre in MOJO is bluesy, rock and roll
8. More comparison
Analysis MOJO smash hits
Layout Spaced out, classy, formal, Busy, energetic, young, girly,
grown up frantic
Language Emotional (“The soul and Young (“aarrhh CRINGE!”),
heartache”), grown up, persuasive (“FREE”, “21 celebs
persuasive (“Best thing I‟ve behaving badly”), energetic
heard all year”) (“bonkers”)
Music genre Genre = Rock and roll/blues. Genre = POP. Pink and Avril
conventions Amy Winehouse, tattoos, (known POP stars), bright
heavy dark eye makeup, the colours (like POP music),
„O‟ in mojo almost looks like “battle of the rock chicks”
and old fashioned record young language and POP music
appeals to a young audience,
free mini song words book
Target Rock and roll fans, male and POP fans, mainly female, 9-13
audience female, 15+
Free CD, Radiohead Free song words book, Avril Vs
