1. The typeface is consistent throughout the front
page using the same font for the masthead and
the headlines. The layout is very central with
each feature being central to the page.
An enticement has been used on the front to
cover which particularly appeals to the type of
demographic that will be reading the magazine
(parents of independent school pupils) who go
on luxury holidays and are looking for a break.
The banner used in the central part of the
magazine talks about university which is also
aimed at the independent school pupils where
the parents are probably able to afford for them
to go to university.
There is also a cover line, which makes the
statement ‘make the most of your gap year’.
This suggests that all students take a gap year
before attending university however this is not
the case, usually it is only an option for people
who can afford it.
Graphics have bee used effectively to
accentuate the enticement on the front cover. It
makes it stand out and is attractive for the
readers.
The picture used on the front cover is also
appropriate to the cover lines feature on the
front cover. It clearly shows a happy set of
pupils receiving their results. It also emphasises
the house style of the magazine.
The mode of address is very formal and is
academic which the readers of the magazine
probably expect. It also emphasises the
independent school audience.
This magazine also suggests that it has
information for students as well as pupils, which
is usually expected from magazines of the
school genre.
All the cover lines are featured at the bottom of
the magazine and with them all being in the
same typeface and colour it is difficult to
differentiate between them.
The picture also only shows girls receiving their
exam results, this could be due to the fact the
magazine is for independent schools and could
be girls only. However it is not a fair
representation of all independent schools as a
whole.
The outfits that are being worn are also typically
for a young teenage girl, so it is obvious who the
magazine is aimed at.

2. Again, this magazine still has a clearlayout, but
the colours used are a lot brighter and more
colourful. This reflects the image, where they
have used a young girl looking happy in
sunglasses; the bright pink colour used is
appropriate for the image.
The masthead emphasises on the word nutrition
to show what the school magazine is
predominantly about. School is used in a
different colour to still ensure emphasis on the
school element.
The magazine focuses on the picture rather than
specific articles, which are featured in the
magazine. You are not given any specific
storylines or features unlike some other
magazines that are for the same audience. I
think the magazine would be more appeal if it
did include main storylines.
The overall colour scheme on the magazine has
been kept consistently throughout with bright
pinks and yellows. You can tell that the
magazine is directed more at parents than
teachers as it features a picture of a young child
and is about school nutrition rather than things
that in the school working environment.
Overall the magazine is fairly plain and simple
with little reference to the content of the
magazine. Even the picture has little to do with
school nutrition apart from looking healthy and
happy, it does not include any nutritional
images of healthy food etc.
No advertorial content is used on the magazine
either; it’s very much just an advisory magazine
for schools.
The typeface is consistent for the cover line, but
the different font used for the masthead and
banner makes sure that you can differentiate
between the two.
The magazine also appears to be a hybrid, as it
appears to include information about schools
with health and nutrition included.
The overall house style is also very feminine
using bright pinks and other bright shades. The
little girl used on the cover also further
empathises the feminine aspect.

3. The masthead at the top of the magazine has
created a brand identity for the magazine and
you can easily tell front the offset which niche
audience is going to be reading the magazine.
The strapline underneath the masthead also
physically tells us specifically what audience the
magazine is directed at. ‘A parents guide to
primary school’ this allows the audience to
know exactly who and what the magazine is for.
The main image used is appropriate for the
magazine showing a primary school child and is
clearly relatable to the content of the magazine
itself.
All the cover lines are featured in the same
typeface so you are attracted to the main
articles in the magazine. Graphics have also
been used to accentuate these headlines by
using arrows almost like bullet points and
feature the main stories.
The magazine also includes enticements such as
free recipes and a notice board feature. This
makes the target audiences want to buy the
magazine.
A lure is used at the bottom of the magazine
with a picture also being included. The typeface
is also different to the cover lines so it is a main
feature of the magazine itself.
Despite having a niche audience in the fact that
it is mainly directed at parents who have
children at primary schools, it appeals to a mass
market from different social classes and
backgrounds.
The mode of address to the audience is direct
and quite chatty, they use casual language such
as ‘fussy’ and plays on words like using
alliteration with ‘playground peacekeeper’.
Again the house style of this magazine is
feminine. It suggests that it will be mainly
mothers that will read this magazine; this is
reflective in the cover lines as well.
The close up shot of the girl shows her smiling
and looking happy. This promotes the magazine
well, as it suggesting that the information
contained in the magazine will help with a
child’s school life.

4. The magazine overall is very plain and simple.
You can tell immediately what the magazine is
about with the help of the bold typeface and
also includes a picture, which is appropriate for
a school magazine.
The same font is used continuously for all the
titles and subtitles. This is in keeping with the
house style of the magazine and keeps to the
plain and simple theme.
The white background has worked effectively to
bring your attention to the picture and the main
articles, which are included in the magazine. The
fonts, wording and pictures are perfect for the
target audience of this magazine. Which is
clearly secondary school teachers (hence the
title.) This will be an age demographic of
between 24 upwards, and the simple layout
appeals to this wide age range.
Along the skyline of the magazine features key
articles which are included in the text. This
makes it clear and easy for people to see what is
in the magazine and whether they are
interested in buying it/reading what’s inside.
The fact that they are in different colours also
helps you differentiate between each topic. The
way that each story is separated is also very
clean and tidy.
The picture used is very much appropriate of the
topic, as it is talking about how year 10 pupils
thrive on apprenticeships. So by using an image
of a young girl in part school uniform and part
doctor’s uniform is representative of the main
topic.
An incentive is also featured on the magazine,
where it talks about winning an iPod. This is an
unusual feature on a teacher’s magazine as they
predominantly include non-fiction articles and
tend to be more factual, rarely including items
like competitions.
The target audience for this magazine is also
very obvious due to the title of the magazine,
however does limit the audience to a certain
group of people, rather than all teachers in
general it is specifically forsecondary education.
This is further emphasised by the features and
topics on the cover. The masthead is a predominant feature of the
magazine, and gives the target audience away
straight away being self-explanatory. The
shading colour of the title also makes it different
from the other text, which is in one block colour.