1. A Short Questionnaire Regarding Marketing and SEO.
Thank you for your time.
Catherine Wawn

2. I am a student at the University of the West of England studying Business Studies. I am currently in my third
year on my placement and would really appreciate it if you could answer the following questions to help my
research towards/within/ and as part of my dissertation. My dissertation is based on analysing Search Engine
Optimisation (SEO) and the effects it has through a marketing perspective. By answering this questionnaire I
will have more precise data to enable me to complete my dissertation research.
Please note that the answers to this questionnaire will remain anonymous. Thank you.
1. What kind of business are you in (B2B Business to Business or B2C Business to Consumer)?
B2B: B2C: Both:
2. If both, please indicate as a percentage the layout of the company in terms of B2B and B2C.
3. What type of industry is your organisation in?
Accounting
Advertising
Public relations
Banking
Commercial
Business Services
Education
Computer software
Computers/ internet
Financial
Insurance
Manufacturing
Printing & Publishing
Marketing & Sales
Corporate
Trust
Business Information
Retail
E-commerce & Web
Recruitment
Hospitality
Other:
4. What is your role within the organisation and what is your organisation called?
5. What has the biggest effects on your marketing plans? (Time, Money, Resource Etc.).
6. As a percentage how much business comes through the web?
7. What forms of marketing do you use within your organisation?
Advertising
Collateral (Literature)
Direct Mailing
E-Mailing
Meetings/ Networking
Events (Seminars, conferences, e.t.c.)
Social Media
Web Marketing
Other:
8. Which form of marketing suits your organisations best? (Why?).
9. Do you know what SEO (search engine optimizer) is? (If yes please give a brief description of what
you think this is?)
10. What forms of SEO do you undertake? (Content making, keyword search, etc.)

3. 11. How much of your marketing budget do you spend on SEO?
12. What percentage of your budget is this?
13. IS SEO managed internally or externally? (or both)
Internally: Externally: Both:
14. In what ways do you wish to increase your SEO within the organisation?
15. What forms of marketing don’t you use to improve your SEO? (Are your decisions affected by
knowledge, budget, etc.?)
16. How do you measure SEO?
I would like to thank you for your time and answering these questions.
Kind Regards,
Catherine Wawn