1. CATHERINE COLLINS
SENIOR HEALTHCARE SALES AND TRAINING EXECUTIVE
— Training, Mentoring & Coaching | Strategic Planning | Problem Solving —
— Business Development | Customer Needs Assessment | Customer Satisfaction —
— Knowledge Management | Developing & Delivering Presentations —
AREAS OF EXPERTISE THAT DRIVE TANGIBLE RESULTS
Dedicated sales and training leader with over 20 years proven results; awarded for all aspects of sales
success. Leverage healthcare industry knowledge, cultivate strategic relationships and customize sales
strategies. Drive long-term successful sales performance by working cooperatively with all relevant
internal and external stakeholders and partners, identifying customer needs, and continually updating my
customer presentations. Demonstrate exceptional ability to clearly explain complex product information
and foster collaboration leading to successfully achieving sales goals and objectives.
STRENGTHS
TRAINING & MENTORING
Promote Continuing Education
and Training
Work Skill Development
Inspire Team to Share Sales
Knowledge Expertise
Prepare Standardized and
Customized Training Materials
BUSINESS DEVELOPMENT
Creative Problem-Solving
Build Relationships with New
Customers Leading to New
Contracts
Leverage Current Market Trends
to Influence Customer Growth
Customer Acquisition; Contracts
LEADERSHIP
Integrity & Emotional Intelligence
Analytical Thinking
Strategic Planning & Execution
Customer Management
Partnership Building
Manage Administrative Needs
PROFESSIONAL HISTORY
MTF (MUSCULOSKELETAL TRANSPLANT FOUNDATION)
World’s largest tissue bank; Leader in sales & distribution - human musculoskeletal tissue & biologic mesh
Surgical Sales Representative / Field Sales Trainer 2014 - present
Expertise in Clinical Benefits of Existing & New Biologic Mesh Offerings
» Awards and Accolades: Grew sales to $4.2M from $3.7M; #1 National Sales volume (2014, 2012);
Selected for Sales Leadership Council; Received Top of the Tree Award; Led nationally in New Product
Sales of FlexHD Pliable & Diamond; Recipient of Regional Trainer of the Year Award (via Greg Adams)
» Conduct clinical presentations and training to surgeons, partner sales consultants, and VAC
» Provide expertise on benefits of MTF offerings to drive sales, increase market share and enhance
awareness of MTF tissue offerings; Serve as knowledge resource for clinical issues, competitive
strategies, and complex customer challenges to colleagues and partners
» Coordinated training initiatives to foster partner collaboration; provide field training and mentoring for
new MTF hires to include developing training curriculum and materials, and promoting motivation
» Collaborate with MTF ABMs, and Ethicon and Mentor partners to strategize for hospital conversions
» Transitioned territory from -34% to +18% sales in 8 months
» Quarterbacked team strategies for multiple competitive hospital conversions
NY/ NJ Metro Area
Catherine_Collins@mtf.org| 908.433.1901
www.linkedin.com/in/catherinecollins111
“Thank you for your commitment to training X and providing the most valuable experience possible.
We appreciate immensely your sharing your wealth of knowledge with these new Surgical Consultants.”
“Passion and talent are the two words that come to mind when I think about Cathy’s knowledge and her
ability to educate others. She went above and beyond my expectations to ensure that I learned as much
as possible in our time together … and she made the more technical information easy-to-understand.”
“Passionate about synthesizing my extensive Healthcare Industry Experience & Sales Expertise;
manage Sales Training; Developing curriculum, mentoring & training; Establishing training goals”

2. CATHERINE COLLINS Catherine_Collins@mtf.org| 908.433.1901 – page 2
PROFESSIONAL HISTORY
MTF (MUSCULOSKELETAL TRANSPLANT FOUNDATION), continued
Dermal Specialist 2013 - 2014
» Generate creative strategies for sales tools
» Provide solution-based field challenges and initiatives,
» Facilitate multiple VIP Tours, Grand Round Presentations; Surgeon Education Symposiums
» Build relationships with KOLs, dermal team members, partners; Develop surgeon advocacy network
» Create training materials including Excel savings analysis tool used for competitive conversion
presentations, presentation binders, presentation for VAC and partner customers
ALLERGAN
Manufacturer of breast implants, Botox, Juvederm, Latisse
Field Sales Trainer; Surgical Sales Representative 2006 - 2010
Designed & Implemented New Corporate Training Initiatives
» Awards and Accolades: Rapidly Promoted to Field Sales Trainer; Appointed to Leadership Council
and President’s Council; Rookie of the Year; Consistently ranked in Top 10%
» Organized education events and training and provided all field training to new hires
» Coordinated sales efforts and strategies to leverage entire portfolio; Prospected hospitals and smaller
surgery practices; Oversaw local agreements with hospital administrators
» Trained and sold to plastic and reconstructive surgeons and nurses; Delivered presentations at Patient
Education Events
COAPT SYSTEMS
Start-up; Manufacturer of absorbable fixation devices for cosmetic facial surgeries
Regional Business Area Manager 2005 – 2006
Ran Bio-Skills Lab; Built Expansive Multi-state (NY, NJ, CT, PA) Market for New Product
» Awards and Accolades: Trained surgeons; Led Seminars; Ranked #1 in New Product Sales;
Ranked #2 in Sales Growth; Grew Regional sales by 40%; Business and KOL Development
MENTOR CORPORATION
Manufacturer of breast implant and liposuction devices
Sales Territory Manager; Regional Trainer 2001 – 2005
Managed $3 Million Territory
» Awards and Accolades: Member of the $1 Million Club; Achieved 1,000% Quota in New Product
Sales and Ranked #1 Nationally; Consistently surpassed quotas; Product Mix Award; Ranked #2 in
Goal Achievement Award; Directors Award; Winner – Practice Consultant Service Sales Contest for
Highest National Sales Volume; Chairman Council; Regional Territory Manager of the Year; Member of
the Top 10% Club
BAXTER EDWARDS
Manufacturer of cardiac heart valves and intra-cardiac catheters
Sales Trainer; Sales Territory Manager 1989 - 1998
Promoted to Sales Trainer in 1991 after Superlative Sales Achievements
» Awards and Accolades: Ranked Top 5% for 7 consecutive years; Training Manager of the Year; New
Product Sales Award; Outstanding Teamwork Award 4 times
ETHICON INC
Endo Mechanical Sales Trainer 1985 - 1988
Received multiple awards for outstanding sales performance; Trained new hires
EDUCATION & PROFESSIONAL DEVELOPMENT
— BA, Economics, Fairfield University, Fairfield, CT —
— Harvard Mgmt Mentor Training: Skills Assessment, Coaching, Leadership, Team Creation & Mgmt —
— SPIN Selling | Miller Heiman Selling | Customer-Centric Selling —
“Words can’t begin to express my gratitude for the incredible amount of time and effort you took training
me … the extensive binder you took the time to put together for me was very helpful.”