Virtual Advising and Recruiting: Opportunities to Increase Recruitment and Retention of Adult Learners
1.
2. “It is within the power of technology to deliver
personalized experiences on a massive scale. Mass
personalization has already fomented revolutions in
health care, government, manufacturing,
marketing, and dozens of other human endeavors,
and it would be a strange quirk of the universe if
somehow education were exempt from what seems
to be a fundamental human dynamic,” (DeMillo,
2012).
5. Virtual - adjective
Created, simulated, or carried on by means
of a computer or computer network.
(Ex. virtual conversations in a chat room)
6. WHY
?
VIRTUAL RECRUITING AND ADVISING CAN HELP TO
“BRIDGE THE GAP” FOR ADULT LEARNERS IN HIGHER
EDUCATION
PROVIDING A RELATIONSHIP WITH THE CAMPUS
7. For every year of this report series online enrollments have increased
at rates far in excess of those of overall higher education.
The number of additional students taking at least one online course grew as much this
year as it did last year.
The number of students taking at least one online course increased by over 570,000
to a new total of 6.7 million.
The proportion of all students taking at least one online course is at an all time high of
32.0 percent
Changing Course: Ten Years of Tracking Online Education
in the United States – Allen & Seaman (2013)
9. 87%
of current college
students
considered their
institution’s
technology offerings
when
selecting their college
92%
of administrators say
their
#1 priority is:
Attracting and
retaining students
*From the CDW G 21st Century Classroom Report, www.cdwg.com/21stCenturyClassroomReport
11. TECHNOLOGY HELPS HIGHER EDUCATION INSTITUTIONS
PROVIDE FLEXIBLE , EFFICIENT CONTACT WITH THE
ONLINE ADULT LEARNER
12. PREPARATION FOR RECRUITING
SESSION
ADVISOR/RECRUITERSTUDENT
•BOOKMARK INFORMATION FOR
PROGRAM
•EMAIL INFO TO STUDENT
BEFORE APPT.
•HAVE ADVISING SHEET READY
•SEND INSTRUCTIONS OR GIVE
THEM URL FOR INSTRUCTION
PAGE
•CHECK EQUIPMENT (INCLUDE
HEADPHONES FOR FEED BACK
IF NECESSARY)
• ASK FOR FEEDBACK FROM
STUDENT (SURVEY, COMMENT,
ETC.)
•MAKES VIRTUAL APPT.
WITH ADVISOR
•RECEIVE EMAIL FROM
ADVISOR WITH
INFORMATION FOR SESSION
OR LINK TO INSTRUCTION
PAGE INCLUDING
EQUIPMENT SUGGESTIONS
•SEND ADVISOR
TRANSCRIPT
•CHECK EQUIPMENT
(INCLUDE HEADPHONES
FOR FEED BACK IF
NECESSARY)
• JOIN ADVISOR CALL OR
SESSION
27. VIDEO CONFERENCING COMPARISION
CHART
Product # of part. Recording Presentation
Sharing
Privacy
Support
Mobile/ios
support
Skype 2
yes with 3rd party
software; Evaer;
records to hd.
yes, only with
one voice calls
Skype login
yes/ios/android
/blackberry/win
dows
phone/kindle
Facebook 2 no no Facebook login no/no ios
Google
Hangout Up to 10 yes
yes; desktop
sharing and
send files
Google + user
login not
student email
yes/ios/android
Big Blue
Button Up to 80 yes yes, desktop
sharing
student # login Android; needs
flash for ios
Hello
(Firefox) 2 no no not sure yes
Tango 2 no no not sure yes
28. REFERENCES
Allen, I. Elaine, Ph.D. & Seaman, Jeff, Ph.D. (2013). Changing Course: Ten Years of
Tracking Online Education in the United States. Retrieved from:
http://onlinelearningsurvey.com/reports/changingcourse.pdf
CDW G 21st Century Classroom Report (2011). CDW Government. Retrieved from
www.cdwg.com/21stCenturyClassroomReport
Ross-Gordon, Jovita M. 2003. “Adult Learners in the Classroom.” In “Meeting the
Special Needs of Adult Students,” edited by Deborah Kilgore and Penny J. Rice,
special issue, New Directions for Adult and Continuing Education 102: 43–52.
Vander Ark predicts that “the learning revolution under way is the shift from print to digital, lectures to interaction, testing to instant feedback, classes to individuals, schools to any where” (Vander Ark, 2012)
Gap exists between available time to meet with an advisor or recruiter.
Administrators are focused on recruiting new students, and students report that campus technology offerings are part of their selection criteria
Students can attend a meeting from anywhere and same time without travel