Always wondered how you can improve your response rate and get more candidates for an interview? Is it hard to get a response from that professional or are you in need of tips and tricks? We would like to invite you to our exclusive LinkedIn INformed Workshop: How to maximize your InMail response rate by using big data. Our consultants Jerrold Pelupessy and Cuong Nguyen will host a workshop, based on newly created content on how to maximize your InMail efforts utilizing LinkedIn's big data. Our goal is to give you practical insights on increasing your response rates. This workshop is useful for new and existing Recruiter users. During this workshop we will speak about: - The 4 Influencing factors which determine your response rate - Search = King and InMail = Queen - How: The Do’s and Don’ts of InMails - When: The right timing to send your InMails - InMail best practices based on LinkedIn InMail insights

1. MAXIMIZE YOUR INMAIL RESPONSE
RATE BY DATA
(And why search equals inmails?)
Cuong Nguyen
Customer Success Consultant
LinkedIn

2. AGENDA
 Situations to send out an Inmail
 The 5 Influencing factors which determine your response rate
– Brand
– Search = King and Inmail = Queen
– Do’s and Don’ts of Inmails
– Content
– Insights

3. LINKEDIN NETWORK
Netherlands: 5.7M MEMBERS. 74% PENETRATION RATE
Belgium: 2.4M MEMBERS. 51% PENETRATION RATE
Members Worldwide
>2 newMembers Per Second
186M+Monthly Unique Visitors
380M+

4. HOW DOES
YOUR IDEAL
INMAIL LOOKS
LIKE?

5. Members who’ve viewed your profile.
“Hi xxx. I noticed you checked out my profile. Thanks! Is there anything I can help you with?” It’s simple,
yet very effective.
1
2
Members who just joined the network
“Hi xxx. Welcome to LinkedIn! I see that you’re in engineering. Very cool! More than happy to reflect
your career aspirations if you’re open for it now or in the future.
3
Members in your groups
“Hi follow group member. See that you have great comments on the last article. Really spot on about the
xxx topic. I’m a recruiter and always happy to help people forward in pursuing their next career step.
Find your way of thinking very interesting and would love to exchange thoughts if you’re open for it. No
pressure, just introducing myself.
SITUATIONS TO SEND OUT AN INMAIL
4
Branding
“Hi xxx. Came across your profile and see that you’re interested in xxx. My company just launched it’s
new career page and more than happy to share with you. Have a look and feel free to let me know what
you think. Happy reading!
5
Business Development
“Hi xxx. Came across your profile and see that you’re working for XXX. In the past I’ve been in contact
with XXX to partner on strengthen the department with the best XXX professionals. I was wondering if
you’re open to have a chat to understand more about the relationship we have with XXX.

6. INFLUENCING FACTORS
INMAILS

7. Brand Search Approach Content Data
Higher
Response
Rate
5 INFLUENCING FACTORS

8. BRAND

10. Experience
Summary
Name
Headline
Photo
Rich Media
Customized link
+ contacts
YOUR PROFESSIONAL PROFILE

11. OUTLETS

13. SEARCH
©2013 LinkedIn Corporation.

14. 14
Hard Skills Job Title Synonyms
HOW MUCH
SEARCHES DO YOU
CREATE FOR 1
REQUISITION?
Java Engineer

16. 16

17. 17©2013 LinkedIn Corporation. All Rights Reserved.
(hr OR personel OR personnel OR personeel OR hrpm OR hcm OR hrms OR cipd OR hrcm OR shrm OR human OR talent OR hrm OR
hrbp OR “employee relations” OR “hr business partner” OR hrbp OR “human resources business partner” OR “hr generalist” OR “hr
Manager” OR “hr consultant” OR “hr advisor” OR “hr manager” OR “head of hr” OR hoofd OR “human resources manager” OR
“human resources” OR “hr business partner” OR “hr consultant” OR “human resource manager”) AND (partner OR associate OR
Principal OR director OR consultant OR “managing director” OR channel OR manager) AND ("employee relations" OR "labor
relations" OR ER OR “HR” OR "human resources" OR "human resource" OR "industrial relations") AND (regulations OR regulatory
OR compliance OR policy OR regulation) AND (compliance OR regulatory OR regulations OR risk OR equality OR “personnel audit“
OR "compliance manager" OR "compliant" OR "audit" OR "validation“ OR vertrouwenspersoon OR trustperson OR “trust person”)
(channel OR sales OR customer OR partner) AND (marketeer OR marketing OR marketer) AND ("sales and marketing manager“
OR "sales manager") AND ("marketing communications" OR marketing) AND (campaigns OR campaign OR marketing) AND
(promotion OR marketing) AND (events OR event OR trade show) AND ("product manager" OR "product marketing" OR "product
management" OR "product marketing manager" OR "project manager" OR "marketing manager" OR "account manager" OR
sales OR "product mgr" OR marketing OR "product developer" OR "product owner" OR "business development" OR director OR
“brand manager") AND ("channel marketing" OR marketing OR "product lifecycle management" OR plm OR pr OR "public
relations" OR communications OR marketing OR media OR advertising OR “product launch” OR assortment OR “product
selection” OR “shelf space” OR “premium”)
(logistics OR distribution OR operations OR manufacturing OR supply chain OR warehouse OR supply OR warehousing OR
logistical OR freight OR shipping OR planning OR procurement OR transport OR retail OR logistic OR export OR import OR
transportation OR logistiek OR 3PL OR 4PL OR “third party logistics provider” OR “third party logistic” OR “3rd party logistic”
OR “third party logistics” OR “3 party logistics”) AND (manager OR boss OR “business partner” OR chargehand OR directeur OR
Head OR leader OR lead OR leadership OR leidinggevende OR mgr OR mngr OR manger OR management OR manages OR mgmt
OR managed OR managing OR manage OR managr OR mnger OR mng OR managers OR mangr OR managerial OR owner OR
responsable OR responsible OR principle OR principal OR supervisor OR superintendent OR teamlead OR teamleader OR
teamleider OR “team leider”) AND (“supply chain management” OR supply chain OR scm) AND (inventory OR warehousing OR
distribution OR planning OR warehouse OR procurement OR purchasing OR “supply chain” OR buyer OR buying OR category OR
categories OR procuring OR supplier OR acquisition OR facilities) AND (“change management” OR “business analyst” OR design
OR “change manager” OR change OR “project manager” OR “project management” OR transformation OR workflow OR “work
flow”) AND (english OR englisch OR engels)

18. *Belgium – 11/9/2015
 Engneer 12
 Engenier 39
 Engineeer 65
 Enginer 101
 Engeneer 974
----------------------------------
1191
ENGINEER
MARKETING
 Marketng 9
 Marketin 32
 Markting 136
 Maketing 173
----------------------------------
350
EVERYTHING “WORKS”

19. REFINEMENT FILTERS
Most Utilized Most Under Utilized

20. Java Engineer
Narrow
Hard skills
Standard
Hard skills +
soft skills
Broad
Maximum
inclusion
Joined
1 day filter
Followers
Followers
filter
Implicit
search
Groups
Skeleton
Only job title
search
HOW MANY
SEARCHES DO YOU
CREATE?
20
Java Engineer
Save
Search
Search
Alert

21. APPROACH

22. 59%
Challenging work
49%
Culture which fits my
personality
51%
Excellent
compensation and
benefits
WHAT INTERESTS PASSIVE TALENT IN
BELGIUM?
44%
Good work / life
balance
42%
Good relationship
with colleages
*Belgium March 2015, n=3000

23. CONTENT

24. Situation:
1. Unknown if the candidate is passive or active
2. Unknown if the candidate is interested in this type/level job
3. Unknown if the candidate is well connected with recruiters
Goal:
1. Start a relationship
2. Trigger interest candidate
3. Candidate’s response
4. Recruiter-of-choice
CONNECTING ETTIQUETTES

25. Use commonalities
Choose/Save template
Subject
SAVE YOUR INMAIL TEMPLATE

26. The keepers
1. (Shared connection) suggested that I reach out to you…
You’re not a stranger, but a friend of a friend.
2. Hello from a fellow avid Scuba diver
Tap into a passion that person has and show you’ve actually done some research about them.
3. We overlapped at Rutgers for two years, but….
Leverage any sort of shared experience you have with the candidate brings you a bit closer to the candidate and shows you’ve
actually done some research about them.
.
4. Cuong, do you wish you could come back to Cisco?
Obviously, this one only works if you are targeting someone who left your company. (“boomerang” employees”)
The sleepers
1. You are probably happy at XYZ, but…
Used a thousand times before, and isn’t going to cause anybody to stop and read it.
2. New product marketing manager role
Really?
3. Looking for a dynamic Director of Marketing with a broad marketing background for a great company!
Generic
4. Career Opportunity with XYZ Co.
Zzzzzzz……
The bleepers
1. Did you get my earlier message?
Yes, and I didn’t respond that time either. (Take a hint!)
2. I couldn’t reach you via phone so hoping that you check you InMails
Getting “stalker-ish”
3. My client is interested in filling a marketing leader role immediately
Sounds like your client has some major issues. Good thing I don’t work for him. (Don’t make your problem, mine)
4. Nice LinkedIn Profile. How are you?
Please keep this professional network, professional
-

27. INSIGHTS

28. WHAT DOES BIG DATA SHOW? – FINANCE, Belgium
1
Sent inmails
per batch
+33%
Higher acceptance
rate than average
0-6 M
2-5 Y
Years in current company
1 – 2
words
Subject &
Message length
Mon -
Wed
Influence your hires
By sending inmails on..
6AM
9 AM-
11AM
.. And send inmails between:
<99
words
Subject Message
7-8PM
+20%
+2%

29. WHAT DOES BIG DATA SHOW? – IT/Technology,
Belgium
1
Sent inmails
per batch
+32%
Higher acceptance
Rate than average
1 – 2
words
Subject &
Message length
Mon -
Wed
Influence your hires
By sending inmails on..
7AM
8AM
.. And send inmails between:
1-99
words
Subject Message
8PM
11PM
12PM
0-6 M
6M-2 Y
Years in current company
+17%
+11%

30. WHAT DOES BIG DATA SHOW? – Marketing, Belgium
1
Sent inmails
per batch
+28%
Higher acceptance
Rate than average
1 – 2
words
Subject &
Message length
Mon -
Wed
Influence your hires
By sending inmails on..
9AM
12PM
.. And send inmails between:
1-99
words
Subject Message
9PM
-
10PM
6M-2 Y
2-5Y
Years in current company
+10%
+7%

31. WHAT DOES BIG DATA SHOW? – Sales, Belgium
1
Sent inmails
per batch
+25-30%
Higher acceptance
Rate than average
3 – 10
words
Subject &
Message length
Sat -
Sun
Influence your hires
By sending inmails on..
9PM
-
10PM
.. And send inmails between:
1-99
words
Subject Message
0-6M
6M-2Y
Years in current company
+17%
+2%

32. WHAT DOES BIG DATA SHOW? – Software
Engineering, Belgium
1
Sent inmails
per batch
29%
Higher acceptance
Rate than average
1 – 2
words
Subject &
Message length
Sat -
Sun
Influence your hires
By sending inmails on..
10PM
–
2AM
.. And send inmails between:
1-99
words
Subject Message
0-6M
6M-2Y
Years in current company
+26%
+2%

33. WHAT DOES BIG DATA SHOW? – Traditional
Engineering, Belgium
1
Sent inmails
per batch
29%
Higher acceptance
Rate than average
1 – 2
words
Subject &
Message length
Thu - Fri
Influence your hires
By sending inmails on..
9AM
6PM
8PM
.. And send inmails between:
1-99
words
Subject Message
0-6M
6M-2Y
Years in current company
+21%
+7%

34. WHAT DOES BIG DATA SHOW? – HR, Belgium
1
Sent inmails
per batch
27%
Higher acceptance
Rate than average
1 – 2
3 - 10
words
Subject &
Message length
Mon -
Wed
Influence your hires
By sending inmails on..
9AM -
16PM
.. And send inmails between:
1-99
words
Subject Message
0-6M
6M-2Y
Years in current company
+16%
+6%

35. ©2013 LinkedIn Corporation.