1. Caroline W. Leung
200 Rector Place, Apt. 9L 410-458-3989
New York, NY 10280 cleung@underarmour.com
EMPLOYMENT EXPERIENCE
Under Armour, Inc (NYSE: UA), Baltimore, MD
Project Account Manager, Marketing Ops-Brand Creative September 2013 - Present
Seasonal Creative
• Managed timelines, deliverables and execution of seasonal creative for both Mens (Run/Train/Footwear/Boxer
Jock/Lifestyle/Novelty) and Basketball marketing.
• Directed our internal photography, video and creative teams to deliver cross-functional marketing pieces for retail, DTC and
digital/social.
• Point of contact for agency partners; providing project management direction, brand guidelines and implementing a new
internal process for review of work.
• Implemented an updated Go To Market calendar; incorporating a new product delivery cadence and earlier retail in-store
dates
Holidays
• Managed rolling timelines and deliverables for both the Erase all Doubt and Charged By Belief Holiday I launches for retail,
DTC, digital/social, media , PR and the launch event.
• Established a new process for providing creative for the new UA Record and Connected Fitness team.
• Lead contact between event agency and Tight Shirt Productions (internal creative team) for Holiday II creative.
• Created a marketing template of creative deliverables for future Holiday campaigns allowing the user to scale based off of
budget and marketing goals.
Sales Meeting
• Lead Project Manager for twice yearly sales meeting; overseeing the production of event branding, product room layouts and
international sales tools.
• Lead cross-functional high-level meetings to determine seasonal direction and confirm process and timing of Sales Meeting
elements.
• Managed the creation of Footwear catalogs: pagination, copy, imagery and tech pages
Footwear Marketing Coordinator August 2011 – September 2013
Footwear Graphics and Trends
• Managed the Graphics Request System, creating a process and record of all footwear content needs
• Prioritized the team’s projects weekly to ensure due dates and to prevent overtasking
• Created a product seasonal template of footwear photography and creative for Brand kick-off meetings
Marketing
• Partnered with internal teams to drive a Footwear voice and view point for consumer facing material
• Enhanced communication and focus on key products throughout each season for increased marketing and brand coordination;
including cross-functional product launch meetings for 360° accountability across departments (Brand/PR/Social/Account
Marketing/Sales/Direct to Consumer/Apparel/Accessories/Planning)
E-Commerce
• Created Limited Edition and Flash Sales opportunities to increase brand awareness and bring new customers to UA.com
• Provided a Footwear voice, view point and approval for all footwear creative updates
Administrative Assistant, Footwear August 2009 – August 2011
• Served as face of and point of contact for the SVP of Footwear, Gene McCarthy
• Managed scheduling, travel, expenses and day-to-day activities
• Served as Footwear lead for Sales Meeting, organizing presentation schedule and showroom requirements
EDUCATION
University of Maryland, Robert H. Smith School of Business
Bachelor of Science in Business
Major: Marketing; Double Major: International Business, Cumulative GPA: 3.15 (4.0 Scale), Major GPA: 3.26
Sports Management Fellows Program, Dean’s List Academic honors for two semesters (3.5 GPA or better)
ACTIVITIES
Alpha Chi Omega Sorority, Member February 2007 – Present
SKILLS
Keynote, MS Office, Adobe Scene7