Building SaleswithWeb-to-Print  Sponsored by PagePath.com866.770.7569synergysolutions.net 888.230.2300
Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300Joe KernVice President of Marke...
Two Key Questions           If someone could help you in any           area of your business/life right           now, wha...
Building a Bridge                                             Web-to-PrintChallengeWhen we build a bridge between someones...
About Web-to-PrintA commercial prepress process thatbridges the gap between digital contentonline and commercial print pro...
Quick Poll
Common Objections• My customers will never use it• My customer prefers to email  files• It is too expensive• It is too com...
Why Web-to-Print• Web-to-Print is the best way to  increase sales and lower  production costs.• Web-to-print is cost effec...
How to Sell W2P• Don’t sell printing or a product,  sell you and W2P as a solution.• Example:  • Business card issue
How to Sell W2P• Don’t sell features, sell benefits• Example:  • Online Catalog
How to Sell W2P• Don’t tools, sell ease of use• Example:  • Interactive images
Building the BridgeExaminationSolutionImplementation
Ask the right questions• Can you tell me about your  print/marketing plan for the  year?• Tell me about your process of  o...
Additional Benefits• Centralized Control for  Customer• Control branding or  consistency• Automated approvals• Simple Reor...
Additional Benefits• Centralized Control for  Customer• Control branding or  consistency• Automated approvals• Simple Reor...
How to Sell W2P• Ask the 2 questions• Find the bridge/connection• Example:  • Give us some examples of    challenges or he...
Print Mastermind GroupEvery Tuesday at:11:30am Eastern10:30am Central8:30am PacificCall 218-862-7200ID 473678www.ravingfan...
Free 30 Minute BusinessStrategy SessionFor information on scheduling your sessioncontact:Joe Kern630-689-4119JKern@PagePat...
QuestionsMark BoersmaSynergy Solutions888.230.2300www.SynergySolutions.netJoe Kern630-689-4119JKern@PagePath.comwww.PagePa...
Building sales with Web to Print
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Building sales with Web to Print

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Building sales with Web to Print

  1. 1. Building SaleswithWeb-to-Print Sponsored by PagePath.com866.770.7569synergysolutions.net 888.230.2300
  2. 2. Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300Joe KernVice President of MarketingPagePath TechnologiesJKern@PagePath.com866-770-7569Melissa SienickiVice President of Customer ServicePagePath TechnologiesMSienicki@PagePath.com630-689-4114
  3. 3. Two Key Questions If someone could help you in any area of your business/life right now, what would you love help on?What would you say areyour biggest challengesin your business or liferight now?
  4. 4. Building a Bridge Web-to-PrintChallengeWhen we build a bridge between someones challenge orwhat they would love help on, to our product/service, weincrease our sales, reduce our sales cycle, reduce thetime we work, reduce our stress, and increase our lifebalance.People want to move away from their pain and movetoward things that bring pleasure.www.TheVisionProject.net
  5. 5. About Web-to-PrintA commercial prepress process thatbridges the gap between digital contentonline and commercial print production.This process allows a print house, aclient, and possibly a graphic designerto create, edit, and approve computer-based online templates during theprepress phase.Source: Wikipedia
  6. 6. Quick Poll
  7. 7. Common Objections• My customers will never use it• My customer prefers to email files• It is too expensive• It is too complicated• I tried it before and could not get it to take off• No one on staff to manage it
  8. 8. Why Web-to-Print• Web-to-Print is the best way to increase sales and lower production costs.• Web-to-print is cost effective and customer-friendly.• Your customer and your web site manage the design and layout process.
  9. 9. How to Sell W2P• Don’t sell printing or a product, sell you and W2P as a solution.• Example: • Business card issue
  10. 10. How to Sell W2P• Don’t sell features, sell benefits• Example: • Online Catalog
  11. 11. How to Sell W2P• Don’t tools, sell ease of use• Example: • Interactive images
  12. 12. Building the BridgeExaminationSolutionImplementation
  13. 13. Ask the right questions• Can you tell me about your print/marketing plan for the year?• Tell me about your process of ordering right now.• What are the strengths of this process?• What are the weaknesses?
  14. 14. Additional Benefits• Centralized Control for Customer• Control branding or consistency• Automated approvals• Simple Reorders• Customer convenience• Ease of use
  15. 15. Additional Benefits• Centralized Control for Customer• Control branding or consistency• Automated approvals• Simple Reorders• Customer convenience• Ease of use• Builds a fence
  16. 16. How to Sell W2P• Ask the 2 questions• Find the bridge/connection• Example: • Give us some examples of challenges or help your customers might need.
  17. 17. Print Mastermind GroupEvery Tuesday at:11:30am Eastern10:30am Central8:30am PacificCall 218-862-7200ID 473678www.ravingfan.net
  18. 18. Free 30 Minute BusinessStrategy SessionFor information on scheduling your sessioncontact:Joe Kern630-689-4119JKern@PagePath.comMelissa Sienicki630-689-4114MSienicki@PagePath.comTake a free business personality assessmenthttp://bit.ly/BusinessXray
  19. 19. QuestionsMark BoersmaSynergy Solutions888.230.2300www.SynergySolutions.netJoe Kern630-689-4119JKern@PagePath.comwww.PagePath.com

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