Building SaleswithWeb-to-Print Sponsored by PagePath.com866.770.7569synergysolutions.net 888.230.2300
Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300Joe KernVice President of MarketingPagePath TechnologiesJKern@PagePath.com866-770-7569Melissa SienickiVice President of Customer ServicePagePath TechnologiesMSienicki@PagePath.com630-689-4114
Two Key Questions If someone could help you in any area of your business/life right now, what would you love help on?What would you say areyour biggest challengesin your business or liferight now?
Building a Bridge Web-to-PrintChallengeWhen we build a bridge between someones challenge orwhat they would love help on, to our product/service, weincrease our sales, reduce our sales cycle, reduce thetime we work, reduce our stress, and increase our lifebalance.People want to move away from their pain and movetoward things that bring pleasure.www.TheVisionProject.net
About Web-to-PrintA commercial prepress process thatbridges the gap between digital contentonline and commercial print production.This process allows a print house, aclient, and possibly a graphic designerto create, edit, and approve computer-based online templates during theprepress phase.Source: Wikipedia
Common Objections• My customers will never use it• My customer prefers to email files• It is too expensive• It is too complicated• I tried it before and could not get it to take off• No one on staff to manage it
Why Web-to-Print• Web-to-Print is the best way to increase sales and lower production costs.• Web-to-print is cost effective and customer-friendly.• Your customer and your web site manage the design and layout process.
How to Sell W2P• Don’t sell printing or a product, sell you and W2P as a solution.• Example: • Business card issue
How to Sell W2P• Don’t sell features, sell benefits• Example: • Online Catalog
How to Sell W2P• Don’t tools, sell ease of use• Example: • Interactive images
Building the BridgeExaminationSolutionImplementation
Ask the right questions• Can you tell me about your print/marketing plan for the year?• Tell me about your process of ordering right now.• What are the strengths of this process?• What are the weaknesses?
Additional Benefits• Centralized Control for Customer• Control branding or consistency• Automated approvals• Simple Reorders• Customer convenience• Ease of use
Additional Benefits• Centralized Control for Customer• Control branding or consistency• Automated approvals• Simple Reorders• Customer convenience• Ease of use• Builds a fence
How to Sell W2P• Ask the 2 questions• Find the bridge/connection• Example: • Give us some examples of challenges or help your customers might need.
Free 30 Minute BusinessStrategy SessionFor information on scheduling your sessioncontact:Joe Kern630-689-4119JKern@PagePath.comMelissa Sienicki630-689-4114MSienicki@PagePath.comTake a free business personality assessmenthttp://bit.ly/BusinessXray