Writing technique for the none writer

BREAK THROUGH THE BARRIERS
ONLINE TRAINING FOR ENTREPRENURS
CREATE YOUR
PROPRIETARY KNOWLEDGE KIT
www.onlinemarketingprincess.com

PK KIT
Blog
Social media posts
Pages of your website
Brochures
Promotions
Advertisement
Marketing
Banners
Press Releases
Training manuals
Videos
& much, much more….
What you need this for:

PK KIT
• Only you truly know your business inside out.
• Getting someone else to write about what you offer
can be hard, especially if you know your clientele and
know what they need to hear. You can pass this on to
others to write up blogs, articles and press releases for
you.
• Have a formula for when and how to write about what
you do.
• Easy to access information- By completing this
template you are able to have all your information on
hand.
Why you need this:

PK KIT
I was never a writer. My background is promotions and
marketing.

PK KIT
• You are a marketer first and what ever you offer is second
• Without marketing you can’t make money

ABOUT ME
Web developer specialising in launching & automating your
online business
• Selling online
• Responding to customers
• Email autoresponders
• Blog writing
• Social media

ONE-ON-ONE COACHING
Today is stage 1 of the formula for creating great content.
Intense training to help get your business launched.
This is for you if
• You have already done online training via videos and training
manuals.
• You want to sell a program, book or product online.
• You have a fair idea of what needs to be done but you need
help putting it all together.
One-on-One coaching program will launch next week.
4 places only for my Launch ASAP package.
Training like this will be arranged personally with individuals to suit
your needs.
Signup here to find out more
www.onlinemarketingprincess.com/coaching-program

How To Create Your
Proprietary Knowledge Kit
Stage 1

CREATE YOUR PK KIT
• Determine 10 “need to knows”
• Complete the following for each “need to know”
 A paragraph
 5-10 bullet points
 The steps
 3 headline Ideas
 5-10 keywords/phrases

PK KIT
Determine 10 “need to knows” about your service/offer
What are 10 things your clients need to know to understand
or master what you are offering/selling
EG:
1. How long it takes to get your hair and makeup done
2. How airbrush makeup works
3. What a mobile makeup artist offers onsite
4. What makes a good makeup artist
This list can be longer than 10

PK KIT
Complete the following for each need to know
 A paragraph – Explain in 1 paragraph what you mean,
offer or teach

PK KIT
 5-10 bullet points – explaining your paragraph. Don’t
bother with full sentences. Highlight facts, statistics,
learning's, phrases, logical and emotional triggers. Think of
questions you are asked by customers or people asking
about what you do.

PK KIT
 The steps- What steps are needed to implement, learn,
master your offering?

PK KIT
 3 headline ideas- From what you have written jot down 3
ideas you may use for a blog or any other content

PK KIT
 5-10 keywords phrases relating to this need to know

PK KIT
NOTE:
• Don’t make this perfect.
• Do it in this order- Coming up with a headline is the hard
part
• Just go for it! Scribble down as much as you can.
• None of this is going to be your blog. It is only used to help
you in creating the content.
Once you have completed all 10 need to knows, go back
to the beginning and see if you can change anything.
Your Need to Knows will change after your first attempt.

PK KIT
EG:
• Need to know-
Paragraph:
Hair and makeup for your wedding day is very important, the last
thing a bride wants is to be running late for her wedding.
5-10 bullet points
• Same time for brides and bridesmaids
• When at home you can have each person turn up at different
times
• Mothers of the bride can be done at anytime
…..

PK KIT
…… EG:
 The steps
• Book on wedding day
• have a trial
• discuss the timing with your makeup artist
• once your needs are determined the makeup artist can have a
better idea of the time required.
 3 headlines
• Timing is everything for your wedding day
• Don’t be late walking down the isle
• Avoid every brides worse nightmare

.
PK KIT
What to do with this
When writing a blog or content for a video. Refer to this.
Writing a blog…
Write about some thing people need to know. Choose 1
need to know and use all the bullet points, headlines and
keywords as ideas
Choose 2 to 3 keywords to write 1 blog post.
From 1 “Need to Know” you could easily write 10 blog posts
from different angles.

PK KIT
EG:
• Need to know-
Paragraph:
5-10 bullet points
• Same time for brides and bridesmaids
• When at home you can have each person turn up at different
times
• Mothers of the bride can be done at anytime

PK KIT
EG:
I get asked all the time how long it takes to get your hair and
makeup done
When at home you can have each person turn up at different times.
This means that brides maids can arrive 30mins apart which is great
for friends with kids. As they don’t need to arrive early in the
morning.

PK KIT
If you want to expand on this Proprietary Knowledge Kit then
it is a good idea to use stage 2 of my kit.
Stage 2 goes in depth to really take your blog posts, PR and
content to another level.
My PK Kit is a full package which can help all areas of your
business.
My PK Kit is provided in full in my coaching program
www.onlinemarketingprincess.com/coaching-program

PK KIT
Join me weekly for my training.
Email me questions in advance so I you
can be sure I answer them.
caroline@onlinemarketingprincess.com

Writing technique for the none writer

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