What are Ambiguous Phases of a Products Lifecycle by Chewy Sr PM
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Main Takeaways: - Creation phase - focus on the customer - Growth stage - keep it simple - Optimization phase and data driven products
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What are Ambiguous Phases of a Products Lifecycle by Chewy Sr PM
- 1. www.productschool.com What are Ambiguous Phases of a Products Lifecycle by Chewy Sr PM
- 2. FREE INVITE Join 35,000+ Product Managers on
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- 11. Goals ● Common forms of ambiguity Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 12. Goals ● Common forms of ambiguity ● Simplifying your product at each stage Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 13. Goals ● Common forms of ambiguity ● Simplifying your product at each stage ● How Chewy evaluates PM’s abilities within ambiguity Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 14. Goals ● Common forms of ambiguity ● Simplifying your product at each stage ● How Chewy evaluates PM’s abilities within ambiguity ● Q&A Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 15. Common forms Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 16. What problem are we solving? Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 17. What do we know about this problem today? What problem are we solving? Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 18. What don’t we know about this problem? What problem are we solving? What do we know about this problem today? Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 19. What is the potential impact if solved? What problem are we solving? What do we know about this problem today? What don’t we know about this problem? Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 20. How do we know this is a problem at all? What problem are we solving? What do we know about this problem today? What don’t we know about this problem? What is the potential impact if solved? Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 21. Simplifying your product at each stage Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 22. 4 Stages ● Build ● Grow ● Optimize ● Mature Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 23. Customer Acquisition BUILD GROW OPTIMIZE MATURE Customer Retention This is a beautiful product graph...
- 24. Customer Acquisition BUILD GROW GROW OPTIMIZE Customer Retention This is a realistic product graph... BUILD WTF??
- 25. Customer Acquisition BUILD GROW GROW OPTIMIZE Customer Retention This is a realistic product graph... BUILD WTF?? PMs Drive Clarity in Ambiguity
- 26. Build: love the problem, not the solution Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 27. Growth: know your product’s critical tasks Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 28. Optimize: know your customers Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 29. Mature: know your strengths Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 30. Evaluating Product Ambiguity Skill Set Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 31. Skill Set Associate PM PM Senior PM Principal PM Problem solves bugs quickly X X X X Evaluating Product Ambiguity Skill Set Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 32. Skill Set Associate PM PM Senior PM Principal PM Problem solves bugs quickly X X X X Identifies the right solution with the right customer problem X X X Evaluating Product Ambiguity Skill Set Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 33. Skill Set Associate PM PM Senior PM Principal PM Problem solves bugs quickly X X X X Identifies the right solution with the right customer problem X X X Able to connect disparate features together to uncover and solve new customer problems X X Evaluating Product Ambiguity Skill Set Marcus LaBrecque Sr. Manager, Product at Chewy.com
- 34. Skill Set Associate PM PM Senior PM Principal PM Problem solves bugs quickly X X X X Identifies the right solution with the right customer problem X X X Able to connect disparate features together to uncover and solve new customer problems X X Crafts a product vision that ties into the company objectives and brand X Evaluating Product Ambiguity Skill Set
- 35. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online