Digital Marketing Presentation

1. DIGITAL
MARKETING
KEYNOTE PRESENTATION
Presented by CShyne Feedback
Trends
Ads
Market

2. AGENDA
INTRODUCTION
CONCLUSION
MARKET
TRENDS
What is Digital
Marketing: Online,
Social and Mobile?
Types of Marketing
How has Social Media
impacted marketing?

3. WHAT IS DIGITAL
MARKETING?
Digital marketing pertains to all
online marketing activities, which
includes all digital assets, channels,
and media, spanning not just online
but also social media and mobile
marketing.

4. TYPES OF
MARKETING
Available
Market
Target
Market
Potential
Market
Digital Marketing
Website Design
Blogging
Search Engine Optimization

5. TRENDS IN
DIGITAL
MARKETING
Social Media refers to online and
mobile technologies that create and
distribute content to facilitte
interpersonal interactions , with the
assistance of various platforms,
services and tools to help consumers
and firms build connections.
Social
Media
E-mail
Marketing
Digital
Campaign
Content
Marketing
Mobile
Apps
SEO

6. THE 4 E FRAMEWORK
FOR
DIGITAL MARKETING
EDUCATE
ENGAGEMENT
EXPERIENCE
EXCITEMENT
Help them experience
products, whether directly
or indirectly.
Educate them about the
offering.
Excite customers with
relevant offers
Give them an opportunity to
engage with the firm's digital
marketing activities.

7. THE 7C
ONLINE
MARKETING
FRAMEWORK
CONTENT
CORE GOALS
CONTEXTUAL ELEMENTS
(DESIGN & NAVIGATION)
2
3
1
COMMUNITY
COMMUNICATION
COMMERCE
CONNECTION
4
7
5
6

8. THE WHEEL
OF SOCIAL
MEDIA
ENGAGEMENT
INFORMATION
CONNECTED
NETWORK
DYNAMIC
TIMELINESS

9. HOW DO FIRMS
ENGAGE THEIR
CUSTOMERS?
Firms should go about engaging
customers through online, social and
mobile media. Social Media
Engagement Process includes: Listen,
Analyze and Do.

10. THANK
YOU
DIGITAL MARKETING
Foundations Of Marketing
Course: MRK 2100
Sinclair Community College