This document provides an overview of the book "Inbound Organization" by Todd Hockenberry. It discusses key concepts from the book like focusing on helping customers first, applying a persona and journey approach to relationships, and shifting to an inbound mindset. The document highlights quotes about customer experience being the new brand and strategic priority. It poses questions about recognizing problems, becoming an inbound organization, the importance of culture, inbound strategies, and ecosystems. Finally, it provides details for pre-ordering the book which will be available in bookstores on April 24.

2. INBOUND
ORGANIZATION
TODD HOCKENBERRY
inboundorganization.com
todd@top-line-results.com
@toddhockenberry

3. Why we wrote
the book.

4. What is Inbound?
•Help others first
•Focus beats bandwidth
•B2H H2H
•Solve for the customer

5. Solve For the
Customer

6. Persona + Journey
Applied to Every
Relationship
Icon courtesy of Anurag Sharma

7. “Customer experience
is the new marketing.
Customer experiences
are the new brand”
Brian Solis

8. “We think that customer experience
plays into everything we do for our
company. One of our strategic pillars
is - the best damn experience.”

9. “To do Inbound
you must be
Inbound”

10. 3 Super
Inboundy
Ideas
•Mindset Shift
•Helping is Attractive
•Focus on Success

11. 5 Questions
•How do you recognize the problem?
•First steps to becoming an Inbound
Organization?
•Why is Culture so important?
•What is an Inbound strategy?
•What do you mean by Inbound ecosystems?

12. Key Takeaway Ideas
and Next Steps

13. In book stores everywhere April 24
Pre-order at
inboundorganization.com

14. INBOUND
ORGANIZATION
Todd Hockenberry
inboundorganization.com
todd@top-line-results.com
@toddhockenberry