Advanced portfolio evaluation

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Advanced portfolio evaluation

  1. 1. Advanced Portfolio Evaluation<br />“City Life” <br />
  2. 2. Typical Conventions of Music Videos<br />The conventions of a music video vary depending on genre of music.<br />The artist is shown performing<br />The lyrics of the song influence what is shown in the video<br />The pace of editing fits the pace of the music<br />Codes of dress reflect the mood of the song.<br />
  3. 3. Typical Conventions of CD Covers<br />A simplistic colour scheme<br />Simplistic Design<br />Few or No Characters<br />Use of a different colour for the band name compared to the rest of the CD<br />Hidden Meanings<br />A title explaining what the album will be about<br />Bold Simple fonts for the band name<br />Similar or Entirely different font for the album title.<br />
  4. 4. Typical Conventions of a Magazine Advert<br />An Image which connects the advert to the CD cover and/or the music video<br />Information about the release of the CD often written in bold<br />A continual font with exception of the Band Name<br />
  5. 5. Typical Conventions of Music Videos Similar to ours – Acoustic Indie<br />Acoustic Instruments played by the artist are often used to show the genre.<br />Examples of these are: Jason Mraz – “Im Yours” and James Morrison – “You Give Me Something.”<br />
  6. 6. Typical Conventions - Continued<br />Artist is main focus with other characters as part of the artist journey/lyrics - usually set throughout a city – natural lighting<br />Editing is usually slow and soft cuts between each shots are used<br />Cinematography is usually steady cam with close ups, long shots, high/low angles and panning shots.<br />
  7. 7. Typical Conventions of CD Covers Similar to ours – Acoustic Indie<br />Soft Lighting<br />Main Focus is artist<br />Often use anime<br />Title represents the theme throughout the album<br />
  8. 8. Typical Conventions of Magazine Adverts – Acoustic Indie.<br />Soft Lighting<br />Artist is main focus<br />Metaphors often used to show the artist(s)<br />
  9. 9. How the conventions are challenged/kept to in our music video<br />Acoustic Indie genre is crossed with the sport of Parkour which has been used in fast pace dance music videos<br />The artist isn’t playing an acoustic instrument during the video<br />The video follows a journey and a story of a subliminal relationship between the artist and one of the Parkour artists.<br />
  10. 10. Editing<br />Transitions between each scene is soft by using a cross fade which links each scene into each other and takes away the harshness of straight cuts<br />All the Parkour scenes are slowed down to between 30-60% to create more of an arty appearance <br />
  11. 11. Mise En Scene<br />The setting is through the city centre of Birmingham where the Parkour artists perform<br />The setting where the artist is not part of the city but they are the main focus of their scenes<br />The costume of the artist is modern and fashionable link in with the genre of the song.<br />Costume of the Parkour artists is relaxed casual <br />Lighting is natural to tie in with the lyrics of the song and also to show the journey throughout the video.<br />
  12. 12. Cinematography<br />The camera work is a mix of all types of angles, movements and is all done by a camera on a tripod to keep the camera steady throughout to keep the camera movements more steady<br />Handheld cameras where used to do some low angle shots to be able to capture a more effective movement of the Parkour artist.<br />

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