Our film aims to appeal to late teens and early adults interested in thriller films. We represent the target social groups in two ways:
1) The opening sequence is set in an inner city area, which our audience can relate to from spending time in urban environments.
2) Our main actor wears trendy clothing brands like Adidas and North Face that people in our target audience's age range would be associated with, representing their mainstream social outlook.
By establishing the setting and clothing, we help our film appeal to a broad mainstream audience that can relate to the elements rather than a narrow stereotypical thriller audience.
1. EVALUATION Q2-
How does your mediaproduct representparticular social groups?
In anyfilm,itcan be made clearintowhatthe type of audience itisthat itintendstoappeal to.And
withinourfilm,itwasjustas importantthat we underlinedwhat particularsocial groupsitappealed
to. We wantedour filmtobe appealingtothe late teenandearlyadultrange that have an interest
inthrillersurroundingfilmsandenjoythe evolvingelementssuchassuspense anduncertainty.
How did we make our filmappeal to these groups?
Setting-
The settingthat we usedwithinthe openingsequence of ourfilmwaswithinthe innercityarea.And
thisissomethingthatwe believeouraudience canrelate tobeingoutwithinthe cityandthe urban
areas a lot.So by puttingthe varioussituationsandscenariosthatthe audience could’ve beenin
before isgoodas itthenfurtherhelpsforthemto relate toit.
Clothing-
Our mainactor withinthissequence waswearingvery‘trendy’clotheswhichpeople aroundage of
our targetaudience wouldbe associatedwithwearing.AndthisincludedbrandssuchasAdidasand
north face.Sothisfurtheredourcase intowhoitappealedto.Andthisclothingcouldsaysomething
abouthis social groupwhichisof quite amainstream outlooktoday,whichmanypeople canrelate
to.
So overall,
Withthese twopointerstakenintoaccountitis a big stepinwhomwe wantour filmto appeal
to the most.And bygivingitthismainstreamedge whichincludedthingssuchassettingand
clothingithas allowedustofurtherbranchoff in the audience thatwe have.Andasour film
isn’tyourstereotypical thrillerfilm,itisgoodto include more elementswhichcanrelate to
more and more people.