2. Main page
• Very similar format to the BBC three website – the
essentials – brand logo large in top left corner, menu
bar to help navigate, a search bar to ease navigation
around the website and also a large establishing
image – this time the image is of a rock underwater,
reflecting the main focus of the documentary (nature).
Used to reel audience with that particular interest in as
this image is probably the first one they’ll see/notice so
it’ll stick in their mind
A sense of brand identity is maintained through three colour
palette of black, white and red. The BBC tends to use black and
white as their primary colours in the palette, and the third colour
is unique to each channel. E.g., BBC three has a pink colour and
BBC one has a red colour. The BBC logo is recognisable
throughout all BBC channels/websites but the colour palette is
overall what sets apart the different channels/websites
The background is engaging as it uses imagery to
anchor the content of the documentary, therefore
offering consumers an insight into what’s to come.
This sets the desired tone of the documentary.
The main page usually features a collection of hyperlinks
with thumbnails which, when clicked on, will open another
page and direct the audience to either the episodes
themselves, or other related topics. E.g, it may direct you to
a news article on how we can help the environment,
therefore upkeeping with the main topic of the
documentary and offering a wider knowledge on the topic
3. • ‘Elsewhere on the BBC’ is common
throughout all BBC websites. It is used to
cater to alternative interests, so audiences
can easily flick through multiple similar
webpages, therefore increasing
consumption. Also allows for binge
watching as once the audience want to go
onto an alternative webpage, they are
met with multiple ongoing options at the
bottom of the page.
‘How natural history films are made’ – this allows the audience to widen
their cultural competency on the current subject – the audience can learn
more about the contexts that go into the making of the documentary – this
may offer exclusive behind-the-scenes footage relative only to the BBC?
This would help to establish their brand identity further – as media
producers who like to show the audience how they go that extra mile in
order to bring them quality content.
Offers the audience the opportunity to search through
the BBC website with filters in order for them to find
content which caters to their specific needs and wants –
audiences can search by genre or by format
4. ‘Help our
oceans’ page
• The Blue Plant ll website has 6 pages,
including the main page. I clicked onto the
‘Help our ocean's’ button.
The BBC show that they are up to date with social
trends and are aware of social contexts. By offering a
whole page about the increasing worries and anxiety
regarding the current climate crisis, the BBC represent
themselves as actively taking a standard encouraging
audiences to join them in helping to make a difference.
They are therefore represented as kind and humble
and taking an active interest in their environment,
which offers a strong reputation of their brand identity.
Offers information about the issue and also
takes a direct mode of address towards the
audience through asking rhetorical questions
– ‘Did you know?’ – shows a key part of their
remit – to inform and educate. The clips of the
documentary itself shows the BBC to be
satisfying the ‘entertain’ aspect of their remit.
5. • Rhetorical questions and information used further, accompanied
by an emotion-provoking image of some birds in order to create
awareness of the issue. The information given about the
environmental issues are in-depth so it is clear that the BBC are
passionate and engaged in the issue, building up their
reputation for caring, which is important in building up
consumer-producer relations.
