This edition features a handful of The Top Tech Leaders Driving Technological Transformation that are leading us to a better future Read More: https://ciolook.com/top-10-tech-leaders-driving-technological-transformation-in-2023-november-2023/

3. Embrace Disruption,
lead with vision, and technology
becomes your ally

4. Benchmarking Excellence
s the world hurtles into the digital age,
Atechnology's power to shape our lives and our
future is more profound than ever before. In
this rapidly evolving landscape, visionary leaders are
the true architects of transformation. Their ideas,
innovations, and insights propel the tech industry
forward and inspire us all. CIOLook recognizes the
pivotal role played by these leaders, and with great
pleasure, it presents to you "Top 10 Tech Leaders
Driving Technological Transformation in 2023.”
In a world abuzz with ceaseless innovation, these ten
individuals stand out as beacons of inspiration, guiding
the tech industry towards uncharted horizons. From
groundbreaking AI advancements to sustainable tech
solutions, these leaders are reshaping the very fabric of
our future.
This edition is a tribute to their relentless dedication
and profound impact. Within these pages, you'll delve
into the profound wisdom of these tech titans, gleaning
insights into their journey, vision, and the
groundbreaking technologies they champion.
Our team has meticulously curated this list, considering
not just their accomplishments in the tech realm but
also their commitment to ethical tech practices,
diversity, and sustainability. We believe that
responsible leadership is the true hallmark of progress.
From the brilliant minds behind innovative startups to
the seasoned veterans steering tech giants, our list
represents a diverse spectrum of leadership. They
come from different backgrounds, experiences, and
expertise but share a common passion for the
transformative power of technology.
In this edition, you'll explore the stories of these
influential leaders, learn from their experiences, and
gain a deeper understanding of the profound shifts
occurring in the tech world. As the tech industry charts
a path to a more connected, efficient, and sustainable
future, we invite you to join us in celebrating and
learning from these remarkable individuals who are
shaping the world of tomorrow.
We hope this edition of CIOLook serves as a source of
inspiration and a testament to the incredible strides
being made in the tech sector. The world is changing,
and these ten leaders are at the forefront of this
revolution. So, without further ado, let's embark on a
journey to discover the visionaries guiding the tech
industry into the future.
AnishMiller

6. C
O
N
T
E
N
T
S
A R T I C L E S
16
24
20
Leadership in the Digital Age
How Technology is
Changing the Game?
The Power of Tech Vision
Crea ng a Compelling
Future for Your Organiza on
Dr. Imen HBIRI
A Visionary Championing in Growth, Greenery
and Groundbreaking Technology

7. C
O
V
E
R
S
T
O
R
Y
0
8
Code
Commander
Kenneth F. Catugas' IT Expedition at ING Hubs

8. CONTENT
Deputy Editor Anish Miller
Managing Editor Katherine Debora
DESIGN
Visualizer Dave Bates
Art & Design Director Davis Mar n
Associate Designer Jameson Carl
SALES
Senior Sales Manager Wilson T., Hunter D.
Customer Success Manager Sco Burton
Sales Execu ves Tim, Smith
TECHNICAL
Technical Head Peter Hayden
Technical Consultant Victor Collins
November, 2023
Copyright © 2023 CIOLOOK, All
rights reserved. The content and
images used in this magazine
should not be reproduced or
transmitted in any form or by any
means, electronic, mechanical,
photocopying, recording or
otherwise, without prior permission
from CIOLOOK.
Reprint rights remain solely with
CIOLOOK.
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WE ARE ALSO AVAILABLE ON
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CONTACT US ON
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Editor-in-Chief
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SME-SMO
Research Analyst Eric Smith
SEO Execu ve Alen Spencer

9. Brief
Company Name
Sudarsan Lakshmikumar
Co-founder and Chief
Technology Officer
Susana Correia
Regional leader
(Staffing and Scaled)
-LinkedIn
Talent Solutions MENA
Dr. Imen Hbiri
Co-founder &
CTO
Kenneth F. Catugas
Head of IT
Dr. HBIRI stands as a pioneer in the intersection of agriculture
and technology, her expertise serving as the cornerstone of
RoboCare’s success.
Sudarsan is an entrepreneurial-spirited, pioneering technologist
who has has a passion for technology-led services, focusing on
transformative solutions, digital services design, and product
design.
Susana has over 20 years of experience and at LinkedIn, she
provides innovative solutions for her customers and partners
using her expertise in AI and tech.
Kenneth commands a multifaceted portfolio, overseeing
divisions critical to the seamless functioning of this
technological juggernaut.
Fatima Zada
CTO
Fatima Zada is an accomplished technology executive with a
proven track record of driving innovation and digital
transformation in the corporate landscape.
Majid Al Futtaim
maf.ae
Robocare
robocare.tn
ING Hubs
ing.com
Abdalla Ali
Director of Information
Technology
Abdalla Ali is a seasoned professional in the field of
Information Technology, currently serving as the Director of
Information Technology at DMCC
DMCC
dmcc.ae
Norsk Hydro
hydro.com
With more than ten years in the not-for-profit academic sector
in Local Economic Development, Raphael has helped
communities develop and implement strategies, programs, and
policies designed to maximize community potential.
LinkedIn
linkedin.com
John Mankarios
Vice President
John is experienced in IT Management with a demonstrated
strong experience in Microsoft Infrastructure, Cloud adoption,
and Digital transformation and strategy.
QInvest LLC
qinvest.com
KeepFlying
keepflying.aero
The London Institute of
Banking & Finance
libf.ac.uk
Kareem is an experienced Human Resources Lead, with a
demonstrated history of working in the banking industry and he
is skilled in Business Planning, Sales, Training Delivery,
Management, and Business Relationship Management.
Kareem Refaay
Managing Director
MENA and GULF
Somy Varghese
Head of Digital
Transformation
& Technology
Somy is a visionary leader in the field of digital transformation
and technology
Raphael Costa
Technology Director
Etoile Group
etoilegroup.com
Featured Person

10. Code
Commander
Kenneth F. Catugas' IT Expedition at ING Hubs
COVER
STORY

11. Kenneth F. Catugas
Head of Information Technology
ING Hubs B.V. Philippine Branch

12. thriving metropolis is where the heartbeat of
Athe financial world synchronizes with the pulse
of technological innovation. Amidst the
towering skyscrapers of Bonifacio Global City in Taguig
City and the corporate expanse of One Ayala Tower in
Makati City, there exists a powerhouse of expertise,
ING Hubs B.V. Philippine Branch.
At the helm of ING Hubs Philippines is the indomitable
Kenneth F. Catugas, the Head of Information
Technology. He commands a multifaceted portfolio,
overseeing divisions critical to the seamless functioning
of this technological juggernaut.
His purview includes IT Workplace Services, IT
Helpdesk, IT Infrastructure and Operations, IT Risk &
Compliance, and IT Security, collectively ensuring the
robustness and security of the bank's digital
infrastructure.
In the vast landscape of the Philippines, ING Hubs
Philippines serves as a hub for over 4,000 users spread
across two strategic office locations. With Kenneth
leading the charge, this dynamic team endeavors to
navigate the intricate intersection of banking and
technology, delivering excellence at every juncture.
Let's discover the innovative strides Kenneth and his team
are making at the intersection of banking and technology!
The Circuit of Inspiration
In his early teenage years, at the age of 14, Kenneth's
fascination with computers began to flourish. "It was
more than just a passing interest—it was the start of a
lifelong passion," he says. His journey into the world of
technology commenced in high school when he
encountered computers as part of the curriculum.
While others saw it as an obligation, Kenneth saw it as a
gateway to an exciting universe.
The school's computer lab became his sanctuary. After
the final bell rang and the halls cleared, Kenneth would
dive into the digital realm. "With every click and every
line of code, I felt myself being drawn even deeper into the
technological abyss.”
Guidance from his high school computer teacher,
Arthur Manalo, proved invaluable. "He nurtured the
spark within me," Kenneth recalls. With Mr. Manalo's
insights and encouragement, Kenneth's passion grew
stronger. He transitioned from an enthusiast to
someone who envisioned a future in Information
Technology.
The year 2006 marked a pivotal moment in Kenneth's
journey as he witnessed the dawn of Web 2.0 and the
proliferation of internet connectivity. "It was the
beginning of a digital revolution," he says. Dynamic,
interactive websites, social media and smartphones
reshaped the landscape. Kenneth saw not just change
but opportunity in this evolving world.
The introduction of the iPhone in 2007 was a defining
moment. "The digital age was being carved right in front of
our eyes," Kenneth recalls. These developments
solidified his desire to be part of the ever-evolving tech
landscape.
For Kenneth, the allure of technology isn't just about
personal success but also about contributing, creating
and solving problems. "It's about making a tangible
difference," he emphasizes.
Kenneth's journey from a curious 14-year-old to an
aspiring technologist has been transformative. Fueled
by rapid tech developments, guided by mentors and
driven by curiosity, he is poised to shape the future of
the digital era. "I am filled with anticipation, excitement
and determination to contribute to this ever-evolving
digital era," he declares.
The Codebreakers
In 2013, ING made a bold move, launching the ING
Global Services Operations (GSO) in the Philippines.
Kenneth, a long-time employee, reflects on this
milestone: "It was a strategic move to provide specialized
services in lending, payments and data management. We
started by supporting Asian branches.”
By the following year, the GSO's vision expanded
beyond Asia. Kenneth notes, "We started serving ING
globally, focusing on financial markets, trade finance and
lending. Our role was growing.”
In November 2016, the GSO underwent a
transformation, becoming the ING Business Shared
Services. Kenneth explains, "It was more than a name
change—it was about aligning with ING's global network."
Today, as ING Hubs B.V. Philippine Branch, the
institution has evolved significantly. Kenneth proudly

13. “With every click
and every line of
code, I felt
myself being
drawn even
deeper into the
technological
abyss.”

14. Kenneth's
15-year journey
isn't just about
technical
prowess-it
signifies
adaptability,
resilience,
and
foresight.”
“

15. states, "We've grown to a team of over 4,200 professionals
in two prime locations. We provide a wide range of services,
highlighting our vital role in ING's global mission.”
Balancing the IT Equation
In the midst of an era defined by relentless
technological progress, the indispensable role of
Information Technology (IT) in our professional lives is
clear to Kenneth and his team. "Technology has
transformed the way we work, bringing unmatched
efficiency. But we mustn't lose the human touch," Kenneth
remarks. Their mission—humanize information
technology.
One pivotal aspect of achieving this balance is the
management of IT operations in a vast organization like
theirs. "With over 4,200 staff across two locations,
seamless IT infrastructure is key," Kenneth emphasizes. At
the core of this setup is IT Service Management (ITSM),
a philosophy that prioritizes user needs.
Embedding ITSM isn't just a process—it's a strategic
approach that places users at the forefront of IT
initiatives. Kenneth explains, "ITSM ensures our
technology doesn't hinder but facilitates our users." It
aligns IT services closely with business needs and
evolves them based on user feedback, ensuring that
technology remains user-centric.
Humanizing technology means recognizing that every
system serves a person's task or objective. Kenneth's
team strives to make tech tools intuitive and user-
friendly for all staff members. "Tech proficiency varies
and we want everyone to feel supported," Kenneth notes.
The future of IT isn't just about advanced systems—it's
about technology serving humanity. Through ITSM and
a human-centered approach, Kenneth's organization
leads the way, delivering experiences that empower
and uplift all staff members. "It's about creating harmony
between technology and people," Kenneth concludes, as
they stride confidently into the future of IT.
The IT Innovation
In the digital age, where technology reigns supreme,
Kenneth's 15 years of expertise in information
technology (IT) is a priceless asset. "My knowledge spans
systems, security, networking and data center
transformation," Kenneth states, emphasizing that this
knowledge isn't just about maintaining tech
infrastructure—it's a catalyst for innovation.
Kenneth's proficiency in system management equips
him to understand the intricate workings of software
and hardware systems. His grasp of security means he's
acutely aware of evolving threats, while his networking
experience enables him to optimize data flow and
identify vulnerabilities. Having overseen data center
transformations, he's well-versed in modernizing large-
scale IT infrastructures.
Leveraging this wealth of knowledge, Kenneth's first
step is identifying gaps within organizations. "I evaluate
current systems, predict challenges and recommend
efficient solutions," he explains. For instance, if systems
are disjointed, he champions integrated or cloud-based
solutions for enhanced efficiency.
Security is paramount and Kenneth's expertise ensures
proactive protection. "I keep up with the latest threats
and practices," he says, advocating holistic security
approaches beyond perimeter defenses.
Networking, the backbone of IT operations, benefits
from Kenneth's optimization skills. "In our
interconnected age, I explore next-gen technologies like
SDN and 5G for better service delivery," he adds.
Data centers, once the heart of IT, have evolved.
Kenneth guides organizations through this
transformation, whether it means migrating to the
cloud or rethinking traditional data centers.
Beyond the technical details, Kenneth excels in
leadership and change management. He's adept at
communicating the benefits of technological shifts and
aligning stakeholders from top management to
frontline employees in the journey of innovation.
Kenneth's 15-year journey isn't just about technical
prowess—it signifies adaptability, resilience and
foresight. With this experience, he's uniquely poised to
identify areas for improvement, recommend innovative
solutions and lead organizations through the intricate
maze of digital transformation. It's a journey where IT
expertise meets visionary leadership.
Wired for Success
In today's world, information technology (IT) has
become a driving force across various industries,
reshaping processes and outcomes. Kenneth, an IT

16. expert, sheds light on the challenges and opportunities
across different sectors.
"In IT consulting, staying ahead of tech trends is crucial,"
Kenneth notes. Despite guiding others in technology
integration, consultants must adapt to rapid changes.
Managing client expectations for both innovation and
stability is a constant balancing act.
The renewable energy sector, focused on eco-friendly
solutions, embraces IT for optimization. "Integrating
legacy systems with modern tech can be complex,"
Kenneth observes. Security is paramount, as
cyberattacks on energy grids could be catastrophic,
emphasizing the need for robust cybersecurity.
FMCG faces the challenge of real-time inventory
tracking and demand forecasting. "Downtime or errors
can lead to significant losses," Kenneth highlights. Swift
logistics and distribution are vital, but global supply
chains introduce geopolitical risks and disparities.
In management consulting, big data analytics and
modeling tools are vital. "Handling vast data requires
skilled professionals," Kenneth stresses. Maintaining the
balance between technology and human intuition is
crucial.
In the shipping industry, real-time communication is
essential for global operations. "Satellite communication
faces challenges like weather disruptions," Kenneth points
out. E-commerce demands real-time updates and swift
deliveries, necessitating agile IT solutions.
IT is a transformative force, but challenges like tech
evolution, security, accuracy and timely communication
are constant companions. Kenneth's insights illuminate
the path to navigate these obstacles with foresight and
agility, ensuring technology's potential is fully
harnessed across industries.
Building IT Bridges
In the digital era, Kenneth's expertise in network
infrastructure shines as a linchpin for successful IT
projects. "Networks are the lifelines of modern technology,"
he emphasizes.
Efficient data communication is at the heart of
Kenneth's network mastery. "Streamlined data flow
ensures seamless interactions," he notes. By designing,
configuring and maintaining networks, he ensures data
moves swiftly and reliably, benefiting everything from
software applications to end-user devices.
Security is non-negotiable. Kenneth's network
knowledge helps him spot vulnerabilities and fortify
defenses. "Protecting data is paramount," he says,
especially in the age of cloud computing, where secure
data transmission is a must.
Scalability is another key benefit. Kenneth's foresight
ensures networks can adapt to growth and
technological evolution. "Being prepared for expansion
prevents disruptions," he explains, allowing organizations
to innovate without constraints.
Kenneth's network infrastructure expertise is the
unsung hero behind the scenes, ensuring the success of
IT initiatives. "Enhanced communication, robust security
and scalability are the pillars," he says, positioning IT
projects for triumph in our ever-evolving digital
landscape.
Code of Influence
Kenneth emphasizes the importance of a holistic
understanding of IT management. "Cybersecurity is
paramount," he states, highlighting the need for robust
security protocols that evolve with emerging threats.
Data privacy is a key focus, considering the ethical and
legal consequences of data misuse.
Corporate strategy principles have broadened
Kenneth's perspective, seeing IT as integral to an
organization's goals. "Aligning IT with business strategies
is crucial," he notes. Customer-centric IT emphasizes
user-friendly solutions that adapt to evolving needs.
Kenneth recognizes that IT isn't just about
maintenance but innovation. "Digital transformation is
key," he says, promoting a culture of continuous
improvement and adaptability.
Navigating the IT Fast Lane
In the fast-paced world of Information Technology (IT),
Kenneth recognizes that staying current with the latest
trends is essential. As a proud member of the British
Computer Society (BCS), he values the organization as

17. To achieve this, he advocates making IT customer-
centric. "It's about enhancing the user experience,"
Kenneth explains. IT should proactively seek ways to
streamline interactions and make them smoother and
more efficient, aligning with business goals.
Moreover, humanizing IT is essential. Kenneth believes
that technology serves people, so IT should be
approachable and user-friendly. Solutions should
prioritize the end-user experience, making technology
more accessible to both internal teams and clients.
High-Five Highlights
Kenneth's journey in the corporate world has been
marked by significant recognition and these accolades
speak volumes about his expertise and innovative
thinking in the field of information technology and
finance.
Awarded the title of 'Master' by World CIO 200 - South
East Asia Edition, Kenneth's achievement is
exceptional. This title signifies not only his expertise but
a mastery that places him among the leading CIOs in a
region known for technological innovation and growth.
It highlights his visionary leadership, emphasizing his
role in driving change and fostering innovation in both
his organization and the broader tech ecosystem.
Moreover, being named the '2023 Tech Innovator of the
Year' by the World Financial Innovation Series
Conference elevates Kenneth's profile even further.
This specific recognition of innovation showcases his
capacity not just to adapt to technological
advancements but to lead in pioneering these changes,
especially in the critical intersection of technology and
finance.
These titles are more than just accolades—they
symbolize a rare blend of technology mastery and
forward-thinking innovation, particularly in the finance
sector. Kenneth's achievements demonstrate his ability
to lead, inspire and shape the future of the corporate
world. These awards are a testament to trust, potential
and a commitment to continued excellence.
a valuable ally in his quest for continuous learning and
professional growth. BCS offers a range of benefits
tailored to this critical need.
"The BCS digital library is a goldmine," Kenneth notes. It
grants access to a vast array of research materials,
whitepapers and journals. This repository of knowledge
connects professionals with researchers, keeping them
informed about emerging technologies and
methodologies
.
BCS also excels at building a community of IT
enthusiasts and experts. Through events, seminars,
webinars and conferences, the society fosters
interaction and discourse. Kenneth appreciates the
insights shared by industry leaders, academics and
researchers, providing a deeper understanding of the IT
landscape and its future direction.
Kenneth commends BCS for its commitment to
professional development. The society sets industry
standards and offers structured courses, workshops
and certifications that align with industry demands,
ensuring members stay relevant in the job market.
Furthermore, BCS's emphasis on ethical IT practice is
vital. In a world grappling with data privacy, AI ethics
and cybersecurity, BCS raises awareness and sparks
discussions on these critical topics, ensuring members
are not only technologically skilled but also ethically
grounded.
Kenneth also values the peer learning facilitated by
BCS. Through online forums, interest groups and local
chapters—members connect, share experiences and
gain insights from one another. This peer-to-peer
interaction enriches their understanding of the ever-
evolving IT landscape.
Beyond the Binary
Kenneth understands that transforming the IT
department is crucial in the digital age. "IT should be a
driver of innovation," he asserts, emphasizing the need to
move beyond a support role.
Traditionally, IT has been seen as the 'backroom boys,'
providing essential support. However, Kenneth
envisions a future where IT becomes an innovation
catalyst, actively suggesting tech solutions to enhance
competitiveness and efficiency.

18. n today's fast-paced and interconnected world, technology has
Ibecome an integral part of our life aspects. The digital age has
revolutionized various aspects of society, including the way
businesses operate and how leaders navigate their roles. Let’s
explore the powerful impact of technology on leadership and
discuss how it is changing the game for leaders in the digital age.
The Need for Digital Leadership
As organizations increasingly rely on technology to streamline
processes, enhance productivity, and stay competitive, the need
for effective digital leadership has grown exponentially. Digital
leaders possess the knowledge and skills to leverage technology
strategically, enabling them to drive innovation, adapt to rapid
changes, and capitalize on emerging opportunities.
Embracing Disruption and Agility
The digital age has ushered in a constant state of disruption,
challenging traditional business models and demanding leaders to
be agile in their decision-making. Technology enables leaders to
access real-time data, analyze market trends, and make informed
choices swiftly. Successful digital leaders embrace uncertainty,
encourage experimentation, and foster a culture that supports
agility and adaptability.
Leveraging Data and Analytics
Data is becoming the new currency in the digital age, and leaders
who can effectively leverage data and analytics have a significant
advantage. With advanced analytics tools, leaders can gain
valuable insights into customer behavior, market trends, and
operational efficiency. By making data-driven decisions, leaders
can steer their organizations in the right direction, identify growth
opportunities, and optimize performance.
Enhancing Communication and Collaboration
Technology has transformed the way leaders communicate and
collaborate with their teams. Digital leaders leverage various
digital communication tools, such as instant messaging platforms,
video conferencing, and project management software, to bridge
geographical gaps and foster collaboration among remote teams.
These tools enable leaders to maintain transparent and efficient
communication channels, build strong relationships, and inspire a
sense of unity among team members.
Developing Digital Skills
Leaders in the digital age must possess a solid understanding of
technology and continuously develop their digital skills. They need
www.ciolook.com | November 2023 |
16

19. Leadership in the Digital Age
How
Technology
is Changing
theGame?
How
Technology
is Changing
theGame?
www.ciolook.com | November 2023 |
17

20. to be aware of the latest trends and innovations, such
as artificial intelligence, automation, and cybersecurity,
and understand how these technologies can impact
their organizations. By investing in their own digital
capabilities, leaders can effectively guide their teams
through technological transformations and drive digital
initiatives.
Nurturing a Digital Culture
Digital leaders foster an environment that encourages
experimentation, embraces failure as a learning
opportunity, and promotes continuous learning and
upskilling. They empower employees to adopt new
technologies, take ownership of their digital roles, and
contribute to the organization's digital transformation.
Leading Virtual and Remote Teams
Leaders in the digital age must be adept at managing
teams that are geographically dispersed. They need to
establish clear communication channels, utilize project
management tools, and leverage video conferencing
platforms to foster collaboration and ensure the team's
productivity. Effective virtual leadership involves
setting expectations, providing support, and nurturing a
sense of community among team members, despite the
physical distance.
Emphasizing Cybersecurity and Data Privacy
With increased reliance on technology, leaders must
prioritize cybersecurity and data privacy. They need to
understand the potential risks and vulnerabilities
associated with digital operations and take proactive
measures to protect sensitive information. Digital
leaders work closely with IT departments to implement
robust cybersecurity measures, educate employees
about best practices, and establish protocols for data
handling and storage. By demonstrating a commitment
to cybersecurity, leaders instill trust and safeguard
their organizations against potential threats.
Embracing Automation and Artificial Intelligence
Automation and Artificial Intelligence (AI) are
revolutionizing industries across the globe. Leaders
need to embrace these technologies and understand
their implications for their organizations. Digital
leaders recognize the potential of automation and AI to
streamline processes, improve efficiency, and drive
innovation. They identify areas where automation can
free up human resources for higher-value tasks and
harness the power of AI to analyze significant volume
of data, make predictions and enhance decision-
making.
Continuous Learning and Adaptability
In the digital age, technology evolves rapidly, and
leaders must keep pace with these changes. Digital
leaders prioritize continuous learning and encourage
their teams to do the same. They invest in professional
development programs, provide opportunities for
upskilling and reskilling, and foster a learning culture
within the organization. By staying adaptable and open
to new ideas, leaders can navigate the ever-changing
digital landscape effectively and guide their teams
through technological advancements.
Ethical Considerations in the Digital Era
As technology continues to shape society, leaders must
grapple with ethical considerations. Digital leaders
recognize the impact of technology on various aspects
of life, including privacy, algorithmic biases, and the
ethical use of data. They champion ethical practices
within their organizations, prioritize transparency, and
ensure that their use of technology aligns with ethical
standards and societal values. By demonstrating ethical
leadership, they build trust and maintain the integrity
of their organizations in the digital age.
Leadership in the digital age requires a deep
understanding of technology's potential, along with the
ability to navigate its challenges. Leaders must adapt
their strategies, embrace digital tools, and cultivate a
forward-thinking mindset. By leveraging technology,
empowering their teams, and prioritizing ethical
considerations, leaders can harness the transformative
power of the digital age and drive their organizations
toward sustainable success.
www.ciolook.com | November 2023 |
18

22. D
r. Imen HBIRI is a seasoned doctor engineer
with over a decade of industrial prowess. Her
journey into the world of innovation kicked off
after earning her PhD and master’s degree from Rice
University and ENIS. With this academic foundation,
she ventured into the realm of industrial
transformation.
As the Co-founder and CTO at RoboCare, Dr. HBIRI
stands as a pioneer in the intersection of agriculture
and technology, her expertise serving as the
cornerstone of RoboCare’s success. Notably, Dr.
HBIRI’s visionary leadership RoboCare, a company that
pioneers the fusion of modern technologies such as
Satellite imaging, Drones, IoT, AI, and Data Analysis
with farmers’ expertise. Their shared goal? To cultivate
sustainable agriculture and global food security. This
fusion of tech and agriculture is not just a business
venture—it’s a mission to change the world.
Beyond her role at RoboCare, Dr. HBIRI has been a
catalyst for numerous SMEs, expertly guiding them
through the complex journey of digital transformation
and propelling revenue to new heights.
Yet, there’s more to Dr. HBIRI than her impressive
career. She dedicates her free time to nurturing young
minds while also volunteering to educate and inspire in
the realms of robotics, IoT and AI. She’s a driving force
in the digital world, both professionally and as a mentor.
Let’s explore how Dr. HBIRI is revolutionizing
agriculture and ensuring global food security!
Bridging Fields, Planting Dreams
Dr. HBIRI shares her remarkable journey from a rural
upbringing to co-founding RoboCare. Raised amidst the
fields of agriculture, she intimately grasped the trials
faced by farmers. “I’m a Dr in new technologies,” she
declares, her roots grounding her in the world she
aimed to transform.
The turning point in her odyssey came when she beheld
the harsh reality of climate change on her grandfather’s
farm. Witnessing the devastation firsthand, she recalls,
“It was a pivotal moment in my journey.” The experience
ignited a fire within her, compelling her to harness
technology for the betterment of agriculture. Her
mission—to ensure food security and combat
environmental harm.
As a co-founder of RoboCare, Dr. HBIRI is on a quest to
create innovative solutions. She aspires to, in her own
words, “leverage technology for sustainable agriculture.”
Her vision is clear—a future where cutting-edge
technology assists farmers in overcoming the
challenges of the ever-changing world, preserving both
crops and our planet. It’s a journey worth reading as it
unfolds, with Dr. HBIRI at the helm, paving the way to a
more sustainable and secure future in agriculture.
Seeds of Integrity
Dr. HBIRI’s leadership in tech is underscored by these
fundamental principles, which, as she puts it, “align
seamlessly with our Agritech startup’s mission.”
Affordable, very
high-resolution satellite
data, reaching 10cm
resolution, combined with
advancements in Deep
Learning, is
transformative.

24. At the heart of her endeavors lies a dedication to
ethical practices, ensuring that every stride taken is
morally grounded.
In her pursuit of innovative solutions, Dr. HBIRI and her
team foster creativity to surmount agricultural
challenges. The approach, she explains, is to “prioritize
ethical practices” and embrace ingenuity, enabling them
to craft groundbreaking answers to age-old farming
dilemmas.
Crucially, their innovation doesn’t come at the cost of
the environment. Driven by a deep-seated commitment
to sustainability, tirelessly working towards solutions
that are not just inventive but also ecologically
responsible. In her words, aiming for “sustainable
solutions that benefit both farmers and the environment,” a
testament to their holistic approach that ensures the
well-being of both agricultural practices and the Earth.
From Droughts to Rich Harvests
RoboCare, under the guidance of Dr. HBIRI, confronts a
significant challenge—bridging the chasm between age-
old farming practices and the embrace of modern
technology. Dr. HBIRI acknowledges this hurdle,
stating, “This is due to the cost, fear of the unknown and a
lack of understanding of how these tools could benefit their
operations.”
Addressing this challenge head-on, she takes proactive
measures. Dr. HBIRI conducts training sessions and
workshops, immersing farmers in the realm of
technology. “I provide trainings and workshops to farmers
to get familiar with our tools,” she explains, emphasizing
the importance of hands-on learning. Moreover,
RoboCare offers free demonstrations and pilot
projects, allowing farmers to experience the impact
firsthand, easing their apprehensions about new
technology.
Crucially, Dr. HBIRI ensures continuous support.
“Finally, we provide affordable solutions with Continuous
Support and Training,” she emphasizes. This holistic
approach not only introduces farmers to cutting-edge
tools but also nurtures their understanding, eradicating
fears and uncertainties. Dr. HBIRI’s dedication bridges
the gap, transforming skepticism into confidence and
traditional farming into a tech-savvy, sustainable
future.
From Fields to Futures
In a poignant moment with a farmer, Dr. HBIRI recounts
an unforgettable interaction. “I got his GPS point and
instantly I gave him the stress zones,” she recalls. The
farmer, astonished, exclaimed, “You know all my land!
This is fantastic!” Upon verification, he validated some
stress zones but questioned the accuracy of others,
initially skeptical of the platform’s data.
Days later, the farmer’s tone shifted dramatically.
Excitedly, he called Dr. HBIRI, acknowledging a problem
in his land that matched the specific stress zone
identified by the platform. Overwhelmed by the
platform’s accuracy, he not only confirmed the results
but also became a customer. His awe extended to
questioning, “Why did the satellite scan his land without
his permission?” It was a moment of marvel, highlighting
the power of technology to intimately connect farmers
with their land, transforming skepticism into
admiration.
Plowing Through Challenges
In the whirlwind of her professional journey, Dr. HBIRI
confronts a universal struggle—achieving work-life
balance. Amidst her innovative pursuits, she grapples
with the demanding dichotomy of career and personal
life.
Despite her dedication to her work, she candidly
reveals, “My biggest challenge is work-life balance.” This
confession showcases the human side of her
remarkable endeavors, resonating with everyone in
different walks of life who navigates the intricacies of
ambition and personal well-being. She also mentions
despite her tenacity, finding equilibrium eludes her.
The Root of Innovation
In the world of entrepreneurial leadership, Dr. HBIRI’s
journey thrives on the foundational principles of
continuous learning and personal development.
“Continuous learning provides me skills to overcome my
challenges,” she states, acknowledging the pivotal role of
knowledge in her path. For her, this ongoing education
is a wellspring of resilience, innovation and adaptability.
Leading her team, she champions a growth mindset,
setting an inspiring example. “I lead by example,
emphasizing learning from failures and challenges,” she

25. affirms. Her leadership isn’t just about instructing but
creating a nurturing environment where risks are
encouraged, failures are valued as lessons and
persistence is celebrated. Her feedback is a blend of
constructive critique focusing on effort and
improvement fostering an atmosphere of growth.
Rooted in Growth
In her dedicated leadership at RoboCare, Dr. HBIRI
organizes impactful acceleration programs. “I set
structured mentorship programs, providing continuous
learning opportunities,” she affirms. Her vision extends
beyond the ordinary, encompassing clear goals, regular
feedback and an atmosphere brimming with innovation.
The RoboCare team, under her guidance, embarks on
challenging projects and actively participates in
industry events, workshops and personal development
trainings. Dr. HBIRI places special emphasis on soft
skills, fostering individual growth through regular
check-ins and external coaching.
Bridging Growth and Green
For Dr. HBIRI, success lies in “fostering a positive work
culture, developing and retaining talent along with driving
innovation.” Her leadership ethos revolves around
ensuring alignment between leaders and the company’s
mission.
“We continuously communicate vision, set clear
expectations and provide leaders with tools and resources
to achieve objectives,” she states, emphasizing the vital
role of effective communication and support in the
journey toward shared goals.
Sow, Grow, Scale
In her strategic approach, Dr. HBIRI emphasizes,
“Maintaining a clear long-term vision while being agile and
flexible in short-term strategies is key.” Her wisdom lies in
staying faithful to RoboCare’s culture and values as the
company expands, ensuring that amidst growth, the
company’s essence remains unaltered, fostering a
cohesive and values-driven environment.
Bridging the Green Gap
Dr. HBIRI emphasizes, “Affordable, very high-resolution
satellite data, reaching 10cm resolution, combined with
advancements in Deep Learning, is transformative.” Her
insight highlights the synergy between accessible
cutting-edge technology and innovative methods,
shaping a future where high-resolution satellite data
and deep learning advancements revolutionize various
sectors, transcending barriers of cost and accessibility.
EcoTech Cultivators
Driven by a profound vision, Dr. HBIRI passionately
states, “For food security reasons, I dream of providing
technology to all African farmers at an affordable
price.” Her ambition echoes a transformative goal:
empowering farmers across Africa with accessible
technology.
This dream isn’t just about affordability—it’s about
resilience in the face of climate change. By offering
data-driven solutions, she aspires to elevate
productivity, ensuring that farmers, regardless of their
resources, can cultivate a sustainable future,
safeguarding food security for communities and
nations.

26. Creating a Compelling
Future for Your
Organization
n today's fast-paced and technology-driven world,
Ihaving a clear and compelling vision for your
establishment's future is essential. Technology
always plays a vital role in shaping the business
landscape and driving innovation. This article explores
the power of tech vision and how it can enable leaders
to create a compelling future for their organizations. By
harnessing the potential of technology and envisioning
its application strategically, leaders can chart a path for
growth, adapt to changing environments, and stay
ahead of the competition.
Defining Tech Vision
Tech vision refers to a forward-thinking and
aspirational perspective that leaders develop regarding
the role of technology within their organization. It
involves envisioning how emerging technologies can
transform processes, disrupt industries, and create new
opportunities. A well-defined tech vision provides a
roadmap for leveraging technology to drive innovation,
enhance operational efficiency, and deliver value to
customers.
Anticipating Technological Trends
To create a compelling future, leaders must stay abreast
of emerging technological trends and their potential
impact on their industry. This requires continuous
monitoring of advancements in areas such as Artificial
Intelligence, IoT, blockchain, cloud computing, and data
analytics. By identifying relevant trends early on,
leaders can proactively integrate technology into their
strategic planning and capitalize on emerging
opportunities.
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27. The Power of Tech Vision
Aligning Tech Vision with Business Strategy
A powerful tech vision aligns with the overall business
strategy and goals of the organization. It is not about
adopting technology for the sake of it, but rather
integrating technology to enable and enhance core
business objectives. Leaders should ensure that their
tech vision supports key strategic pillars such as
improving customer experience, driving operational
efficiency, fostering innovation, and enabling
sustainable growth.
Inspiring and Communicating the Vision
A compelling tech vision should inspire and motivate
stakeholders within the organization. Leaders must
effectively communicate the vision, articulating the
benefits and opportunities that technology brings. By
painting a vivid picture of the future and highlighting
how technology can transform processes, create new
business models, and drive competitive advantage,
leaders can rally support and commitment from
employees, partners, and investors.
Fostering a Culture of Innovation
Creating a compelling future requires fostering a
culture of innovation within the organization. Leaders
should encourage experimentation, risk-taking, and
learning from failures. By providing resources,
incentives, and a supportive environment, leaders
empower their teams to explore and leverage
technology to drive creative solutions and disruptive
ideas. An innovation-driven culture is crucial for
transforming the tech vision into tangible outcomes.
Continuous Learning and Adaptation
Technology is constantly evolving, and leaders must
embrace continuous learning to adapt their tech vision
accordingly. This involves staying connected with
industry trends, networking with experts, and investing
in ongoing training and development. By fostering a
learning mindset and remaining agile, leaders can
ensure that their tech vision remains relevant and
adaptable in the face of advancing technological
landscapes.
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25

28. Driving Collaboration and Cross-Functional
Alignment
A compelling tech vision fosters collaboration and
cross-functional alignment within the organization. It
brings together diverse teams from different
departments and disciplines, encouraging them to work
together towards a shared goal. By promoting a
common understanding of the organization's tech
vision, leaders break down silos and facilitate the
exchange of ideas, expertise, and resources. This
collaborative approach unlocks synergies, promotes
innovation, and propels the organization forward.
Customer-Centric Innovation
Tech vision empowers organizations to deliver
exceptional customer experiences through customer-
centric innovation. By leveraging technology, leaders
can gain deep insights into customer needs and
preferences, enabling the development of personalized
products, services, and experiences. Tech vision drives a
customer-centric mindset across the organization,
ensuring that innovation efforts are focused on
creating value and addressing customer pain points,
ultimately fostering customer loyalty and
differentiation in the market.
Embracing Ethical and Responsible Technology
Practices
A compelling tech vision emphasizes ethical and
responsible technology practices. Leaders recognize
the potential impact of technology on society, privacy,
and the environment. They actively incorporate ethical
considerations into their tech vision, championing
principles such as data privacy, transparency, and
fairness. By integrating ethical practices into their
technological advancements, organizations build trust,
mitigate risks, and contribute to the greater social
good.
Empowering Agility and Adaptability
Tech vision enables organizations to cultivate a culture
of agility and adaptability. By envisioning a future
empowered by technology, leaders inspire their teams
to embrace change, experiment with new ideas, and
continuously learn. This culture of agility allows
organizations to respond swiftly to market shifts,
capitalize on emerging opportunities, and pivot their
strategies as needed. Tech vision acts as a guiding
compass, ensuring that the organization remains
flexible and resilient in the face of uncertainty.
The power of tech vision lies in its ability to shape the
future of organizations. By anticipating disruption,
enabling digital transformation, fostering agility, driving
collaboration, focusing on customer-centric innovation,
and embracing ethical technology practices, leaders can
create a compelling vision that propels their
organization forward.
Tech vision serves as a roadmap, guiding organizations
through the complexities of the digital age and
positioning them for sustained growth and success. By
harnessing the power of tech vision, leaders can create
a compelling future for their organizations and seize
the opportunities presented with the transforming
technological landscape.
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31. Leading in Technology
Requires a Blend of
Vision and Execution.