2019's Leading Fintech Companies to Watch: Caserta

2019'SLEADING
FINTECHCOMPANIESTOWATCH
2019 | Volume-9 | Issue-11
www.insightssuccess.com

rom the last two decades, we have observed
tremendous advancements in the field of
Finternet and wireless technology. Internet is
becoming more faster and reliable withcontinuous
innovations and improvements. In addition to that,
mobile phones and similar gadgets are becoming
more smarter and convenient to use that is making
people more gadget-friendly.
Every month we are getting some new features or
technologies in the smartphones and gadgetsfrom
the top OEM’s. Introduction of IoT (Internet of
Things) and AI (Artificial Intelligence) areadding
the next level of convenience to human lives.
Nearly, many of our daily tasks are accomplished
online by using smartphones or other gadgets.
The popularity and usefulness of newer
technologies made every industry in the marketto
follow the technological boom. The financial
industry also adopted the same trend well before
and today nearly all of the financial services are
available online through websites as well as mobile
apps. To provide these advanced disrupting
financial services, Financial Technology (FinTech)
has come into existence.
FinTech includes financial services such as mobile
payments, fund transfers, loan allocation, asset
management, insurance, trading, crowdfundingand
many more. Nearly all leading banks and financial
institutions have introduced their mobile apps. So,
every financial transaction is possible on the
fingertips of the customer. The FinTech also
includes cryptocurrencies such as Bitcoin, which
EDITOR’S DESK
FinTech: Futurizing the
Wayof FinancialServices

has been fulfilling changing needs of the global financial world with their accurate, secure,transparent,
and decentralized operations.
The reach of FinTech is not limited to the financial services only, but it has been deeply penetrated in
every sector of businesses. Every business is having some direct or indirect link with FinTech.
Remarkably, the FinTech industry is growing very fast with its simple and convenient solutions.
The role of FinTech in businesses or institutions is impossible to eliminate. So, this greatness of Fintech
industry has made us go for the issue; 2019’s Leading Fintech Companies to Watch. In this issue, we
have highlighted some companies whose efforts for innovations in FinTech and exclusive offerings must
be praised.
After doing in-depth research, we have enlisted some of the best companies who responsibly
transforming human life as well as businesses with their future-ready FinTech products. Business
Finance Depot: Providing Financing for the Franchise, Fitness and the Campground Industries,
Caserta: The Data and Analytics Consulting Firm, Cazana: Providing Vehicle data, Valuations and
Audience for the Future of Mobility, Nubank: Making Financial Life Simple, Smart Lenders Asset
Management: Providing Secured and Sophisticated Access to Online Marketplace Lending
Investments, and tritra: Enabling a Better Performance for Self-directed Investors.
While going through our magazine, you must not miss out the masterly written articles by our in-house
editors such as FinTech: The NextGen Technology and FinTech: Changing the Face of Financial
Services across the Globe from the Editor’s Pick. A new FinTech hub is emerging in Europe, and
Blockchain in Business from the View of some of the Successful Leaders.
Hope this edition of ours will create a mark on your mind.
So, Happy Reading!

ARTICLE
S
MAESTRO’SVIEW
A new FinTech hub is
emerging inEurope
16
LEADER'S OPINION
Blockchain inBusiness 30
CXOSTANDPOINTS
20
EDITOR’SDESK
FinTech: Changing the
Face ofFinancial Services
across the Globe
34
CHALK TALK
FinTechThe NextGen
Technology

BUSINESSFINANCE DEPOT
Providing Financing for the Franchise,
Fitness and the Campground Industries
CASERTA
The Data and Analytics Consulting Firm
CAZANA
Providing Vehicle data,Valuations and
Audience for the Future of Mobility
NUBANK
Making Financial LifeSimple
SMART LENDERS ASSET MANAGEMENT
Providing Secured and Sophisticated Access
to Online Marketplace Lending Investments
TRITRA
Enabling a BetterPerformance
for Self-directedInvestors
10
24
32
12
26
38

sales@insightssuccess.com
September, 2019
Research Analyst
Circulation Manager
Eric Smith
Tanaji
Pooja M. Bansal
Anish Miller
Suhel Mashayak
Upama, Ryan
Editor-in-Chief
Senior Editor
Managing Editor
Contributing Editors
Visualiser
Art & Design Head Art
& Design Assistant
Co-designer
Art & PictureEditor
David King
Amol Kamble
Asha Bange
Paul Belin
Deepanjali Jena
Technical Head
Assistant Technical Head
Technical Consultants
Digital Marketing Manager
Assistant Digital Marketing Manager
SME-SMO Executives
Alina Sege Prashant
Chevale Gemson,
Uma, Manoj
Corporate Of ce
Insights Success Media Tech LLC
555 Metro PlaceNorth, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com For
Subscription: www.insightssuccess.com
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
Weare also available on :
RNI No.: MAHENG/2018/75953
Copyright © 2019 Insights Success MediaandTechnologyPvt. Ltd., All rights reserved. The content andimages used in this magazineshould not bereproduced or
transmitted in anyform or byanymeans, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights
remain solely with Insights Success.
Business Development Manager
Marketing Manager
Business Development Executives
Sales Executives
Sherin Rodricks
Jennifer Winget
Sophie, Brad, Sapna
Alice, Judy, Anna
Jacob Smile
Amar Sawant
Pratiksha, Aditya, David

Global Subscription
Never Miss an Issue
Yes, I would like to subscribe to Insights SuccessMagazine.
Name : Date:
Address : Telephone :
Email :
City : State : Zip : Country :
SUBSCRIBE
TODAY
Checkshould bedrawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC
CORPORATE OFFICE
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754,(302)-319-9947
Email: info@insightssuccess.com
For Subscription : www.insightssuccess.com

2019'S LEADING
FINTECH
COMPANIESTO WATCH
|September 2019 | 11

aserta is a data and analytics consulting firm that
helps business and IT leaders transform their
Corganizations by and through their data. Dedication
to solving clients’ toughest data challenges with thefastest
time-to-value is a hallmark of the firm.
Caserta was founded by Joe Caserta in 2001 with the
mission of solving tough data challenges and helping
organizations achieve their business goals through data and
analytics. Over a span of nearly two decades, Caserta
progressed naturally and quite seamlessly from transaction
systems to dimensional data warehousing, big data
analytics, and innovative and advanced data analytics
applications.
Today, the company is fully invested in all of these
paradigms and has assembled a stellar team of strategists
and technologists who perpetually push the existing status
quo to take data intelligence to the next level.
About the Founder
Joe Caserta was born and raised in NYC. His education in
Database Application Development and Design took place
at Columbia University in New York. He has about 30years
of experience creating data solutions. Joe started off in 1986
trying to get data out of transaction systems, and in 1996,
discovered dimensional data modelling and data
warehousing. In 2001, Joe founded his own company to
work in the area of data warehousing, business intelligence
and data analytics. In 2004, he co-authored “The Data
Warehouse ETL Toolkit”, an industry bestseller which went
on to become the standard for preparing data integration for
analytics. In 2009, Joe discovered “big data” and modern
data engineering technologies.
Over three decades, he progressed from transaction systems
to dimensional data warehousing to big data analytics to
innovative and advanced data analytics applications. These
transitions were each natural progressions that made a lot of
sense to him.
Highly Flexible to Adopt Technological Advancements
Team Caserta always keeps a watch on changing industry
needs. They know from experience that as new technologies
enter the market, older ones either get updated or become
obsolete. Despite this constant state of flux and disruption,
one challenge remains constant: the evolution gap between
people and technology.
“At Caserta, we already are change agents in the data and
analytics industry who bring innovative solutions to our
clients in order to transform their businesses. The next step
in this industry is teaching people how to embrace this
change, even though they inherently resist it. Getting people
to change the way they think vis-à-vis technology will usher
change in the data and analytics industry.” - Team Caserta.
According to Joe, “I can address the people part of the
industry and encourage them to adopt change. It’s a far
bigger challenge than simply updating and changing
technology, but I think it is one of the most important
challenges facing the industry today whose resolutionwill
bring about the biggest change.”
“We combine strategy, technology and data science to help
enterprises accelerate the pace of that growth and solve
their most complex data challenges with custom-designed
solutions that incorporate both established and emerging
technologies with the fastest time-to-value,” Joe added.
Extraordinary Strategies from Caserta
Joe is hands-on and involved in every engagement, making
sure the clients’ needs are met. As a company, Caserta is
built around creative thinking and harmonious collaboration
THE DATA AND ANALYTICS CONSULTING FIRM
CASERTA
12 |September 2019 |

with its clients. Each solution from
Caserta is custom-designed, built, and
implemented to fit the unique business
challenges faced by its clients.
According to Joe, “Every engagement
here at Caserta requires us to think
creatively and to come up with
solutions to difficult challenges, both
as individuals and as a team. That’s
what makes this work incredibly
exciting: coming up with a creative
solution that no one else has thought of
before is exhilarating.”
Achievements and Recognitions
Caserta was recently named a Top IT
Services Company for 2019 and a Top
B2B Company for 2019 by Clutch.co
and recognized in the Top Gartner
Market Guide to BI and Advanced
Analytics Service Providers and
Advanced Analytics Service Providers.
Clients Speak
“We were really happy with the way
Caserta was able to integrate with our
processes and project management,
and build out the architecture that they
had developed. Caserta spent a lot of
time making sure that the handoff
between their team and ours was
successful when the project was over.”
‘
‘
- Matt Digan, Executive Director of
Data Engineering, The New York
Times.
“Caserta’s considerable experience
manifests itself in quick and effective
approaches. Their analyses are focused
and yield helpful recommendations in a
very short span of time. Second, the
team’s technical and engineering skills
are wide-ranging. Caserta can
navigate a variety of technologies
quickly with active input from senior
leadership. Their guidance and advice
are valuable”- Steve Stryker, CTO,
Värde Partners
“It’s the cost savings, first and
foremost. Caserta implemented the
right processes and pieces of
technology to allow us to be much
more iterative and nimbler in how we
release changes and add
enhancements. Ultimately, we’re far
more responsive to our business needs
and have better methods. Now, a new
analysis, report, or data source only
takes days or a week to get plugged in,
instead of several months.” – CIO,
Fitness Enterprise
Future Roadmap of Caserta
Team Caserta believes that industry in
general has gone through
unprecedented disruption over the past
several years, and there is much more
to come. The most compelling part of
the evolution of data is the
convergence of analytics and insights
with business applications, and the rise
of prescriptive and AI analytics. As a
company, Caserta looks to the future
with each of its solutions, future-
proofing its clients’ systems so that
they will be able to evolve with
changes in technology and in the
market.
Wehelp
business and
ITleaders
transformtheir
organizations by
andthrough their
data
2019'S LEADING
FINTECH
COMPANIESTO WATCH

A NEW FinTechHUBISEMERGINGINEUROPE
enerally, when talking about the FinTech sector,
we automatically associate the concept with a
Gplace; specifically with San Francisco, in the
US, and London, in the UK. Without a doubt, they are
the two main proponents of FinTech worldwide.
Nonetheless, as was the case in the (first) Industrial
Revolution, in very little time the FinTech Revolution
has spread to the rest of the world, with new hubs
emerging in Europe, where the sector’s major players
have set up camp and new start-ups are taking theirfirst
steps towards success.
Similarities between the First IndustrialRevolution
and the First FinTech Revolution
In broad terms, the First Industrial Revolution—
considered to mark the transition towards the modern
model of economic growth—can be characterised by a
sharp increase in technological advances, according to
a great many historians. Using machines to complete
rudimentary tasks led to an increase in productivity and,
ultimately, to the creation of a more efficient economic
model.
The first FinTech Revolution is more similar to the first
Industrial Revolution than it might initially appear.
Times have changed, as have the location and the sector,
but at its core, the idea is the same.
During the first Industrial Revolution, many made the
shift from artisan workshops to huge factories, and
working by hand was replaced by automated work;
workers came to see the machine as more of anenemy
than an ally—It was a tool that could make work easier,
yet it alienated many in the workplace.
In the first FinTech revolution, many working in the
banking sector will move from working in branches and
offices to working in IT department, thus creating a
“brain drain” away from traditional banking and into the
FinTech sector. They will need to become specialised
and increase their understanding not only of thefinancial
world, but also of technology.
The first channel for the dissemination of Fintechin
Europe: The new hubs
Various authors, such as Ohkawa, Rosovsky and
Abramovitz have described social capability as the setof
skills a country or region has that enable it to import or
develop technology.
Hubs can be found in very specific locations, forming
concentric circles: Those areas that fall within the radius
of such a hub experience growth in the FinTech sector,
boosting productivity in the region’s financial sector and
increasing employment in skilled positions, such asthose
of mobile app developers or financial experts.
Remarkably, despite the passage of time, many of those
regions with “social capability” remain the same. In
Europe, for example, we see the rise of a new FinTech
hub in Barcelona.
In the first Industrial Revolution, it was the cotton textile
industry that brought economic prowess to this historic
city, along with the other areas that fall within its

Boris Batine – Co-founder & CEO at emerging markets ﬁntech company
ID Finance. Boris Batine graduated with honors The University of
Cambridge in England. He has an extensive investment banking
background. Then received MA degree. Boris has a Ph.D. in Economics.
Prior to starting ID Finance with another co-founder Alexander Dunaev in
2012, he held several top-management positions from deputy director of
capital market division to vice-president in Deutsche Bank Group in
London, Renaissance Capital and Royal Bank of Scotland. Boris is fond of
wakeboarding and snowboarding, participates in sport events on
marathon race, swimming andtriathlons.
ABOUT THE AUTHOR
Maestro’s View
Boris Batine
Co-founder & CEO

concentric circle, that is to say, the whole Catalonia
region.
Before, it was Barcelona’s port that provided a trade
advantage; now it is because it offers the possibility of
making the leap into Latin America.
During the first third of the 19th century, Barcelona’s
industrialisation lacked the raw materials andenergy
sources that were typical of the first Industrial
Revolution.
However, the successful nature of its industrialisation
can be explained by two things: Its “social capability”
and its advantageous geographical positioning, with a
sea port that made it easy to trade with othercountries.
Today, many international companies in the FinTech
sector see Barcelona as the perfect place to set upshop,
earning themselves a share in the Spanish market and
preparing themselves for a launch in Latin America,
where many major emerging markets are awaiting the
arrival of the FinTech revolution.
Conferences relating to FinTech take place in Barcelona,
thus providing opportunities for networking, and startup
accelerators and investors are constantly landing in the
city, looking for the next revolutionary idea that will
shape the next steps to be taken within the FinTech
sector.
Companies such as ID Finance are meeting needs that
have not been met up until now by traditional banking
models, making Alternative Finance and innovationtheir
hallmark, with products like MoneyMan and AmmoPay.
Wemoved HQ from Moscow to Barcelona in 2016 due
to great potential of the Hispanic part of the world.Thus,
basing a Barcelona allows us to stay within the European
context and create a springboard for expansion in Latin
America at the same time. Which in general has already
happened: ID Finance has launched operations in Latam
region in late 2016.
The leading players in the first FinTech Revolution
100% FinTech Companies
Companies that carry FinTech in their DNA, who have
begun their activity through digital media, via awebsite
or an app. They offer innovative products that meet
previously unmet consumer needs. For each niche in the
financial products and services market we now find a
FinTech company.
Digitally Native Banks
Banks whose activity is entirely online, without any
physical branches or offices, who have always carried
out their business in this way, and who will continue to
do so. Customers can access the banks’ products, and
manage direct debits and transfers via the app orwebsite.
One example of a digitally native bank is that of
Number26.
Traditional banks who want to make the switch towards
digital banking
Having seen that “their way of playing the game” is
becoming obsolete in this rapidly changing market, these
banks want to adopt the successful model employed by
digitally native banks, shifting the focus away from their
branches—making cuts to the infrastructure and staff—
and turning it increasingly towards the digital world.
BBVAis one example of a traditional bank that is trying
to make the switch to digital banking.
The real battle to hold a share of the market no longer
happens on the street by giving face-to-face customer
service; it happens through mobile apps and websites,
with innovative and competitive products.
It is not a question of loyalty to a financial institution.
Everything revolves around making the right decisionsin
the interests of the consumers.
About ID Finance
ID Finance is a data science, credit scoring and digital
finance company that is pioneering fintech innovation in
emerging markets with a range of convenient,
competitive and transparent loan products available
over the internet. Thanks to its operational excellence
and advanced IT infrastructure and risk management
capabilities, it has a rapidly scaling and increasingly
diverse loan portfolio covering Russia, Eastern Europe,
Spain and Latin America. The company is headquartered
in Barcelona, Spain, and employs over 400 staff across
offices in Spain, Georgia, Russia, Kazakhstan, Belarus,
Poland, and Brazil.

20
FinTechChanging the Face of Financial Services across the Globe
he rise of digital technology has dramatically altered
the landscape in the financial-services sector.
TFinTech (Financial Technology) is today changing
the face oftraditional financial services. From lending money,
wealth management, asset management or transferring
money, FinTech is face-lifting the financial service industry.
Robo advising, crowd funding and digital payments are some
of the areas where FinTech has already succeeded to a great
extent. Many companies are investing heavily in FinTech to
improve productivity & efficiency of varied financial
services.
Applications where FinTech is changing the financial
services Landscape
Robo Advisers: Robo adviser is a sub sector of Fintech arena,
which has received much institutional and retail interest
across the sectors. Robo Advisers provides valuable financial
advice to its customers with minimum to zero human
intervention. Mathematical rules and various financial
algorithms help robo advisers to give a good piece ofadvice to
its clients. In simpler words, Robo Advisers gives advice for
financial planning and personal investments.
|September 2019 |

Editor’s Desk

Robo Advisers services include automated portfolio
planning, automatic asset allocation, online risk assessments,
account rebalancing etc. Robo advisors allow more people,
who otherwise might not be able to invest with confidence or
meet account minimums, to enter the market in a passive
manner. Traditional wealth management firms charge approx.
1% of AUM (asset under management) or higher for an
advise. While Robo advisor is a quite affordable advisory
solution for many and this is the reason of its increasing
popularity among tech savvy people. It is preferred by
younger, digital savvy investors or those who want more
privacy and control over their portfolio.
Due to Robo Advisers popularity and growing acceptance
among customers, various financial institutions (insurance
firm, wealth management firm, asset managers or any other)
are taking robotechnologies very seriously.
Crowd funding: Funding is a very important aspect of any
business. Many great ideas did not turn up into a successful
business and many shut down due to lack of funding in
challenging times. Fintech provides a platform where
customers and investors meet online and share business ideas.
It helps people with big idea’s to get funds quickly and easily
from any part of the world. Even if customer & the investor
don’t know each other personally, an investor can provide
funds for the project, the only thing matters here is a “Good
Business Idea”.
The reason crowd funding gaining popularity among both
investors and customers is that; a customer can get funding at
a much lesser interest rate as compared to traditional financial
services and the investor also earns a good profit by giving
loans for a good business prospect. All these do not require an
interference of any bank. Many good crowd sourcing
platforms are gaining popularity and thousands of projects
from allover the world are getting funded from it.
Till2015itself, theglobal market ofcrowd funding had grown
up to USD34.4 Billion.
Digital Payments: Transferring money in and across borders
is another area that is being reworked and reframed by
Fintech. Today within a minute or half, anyone can transfer or
receive money at any given point of time, since service is 24/7
available. Fintech made money transfer a simple and easy task
with greater flexibility. Various mobile wallets startups have
been grown up into giants of payments industry due to wider
and growing acceptability of digitalwallet.
GlobalFinTechFundingReached $36Billion
According to the data collected by the Financial Technology
Partners, an investment bank focused on FinTech, in 2016,
financial technology companies around the world had raised a
totalof$36 billionin financing across over 1500deals.
Payments and E-Commerce enterprises have attracted the
maximum financing from investors, accounting for almost
40% of total funds raised by FinTech firms in 2016. In total
numbers, Payments and E-Commerce corporations had risen
over $13.5 billion, followed by banking category with $9.3
billion in financing and Securities/Cap Markets/Wealth
Management firms raised $4.7billionin 2016.
Technologies whichare shapingthe FinTechIndustry
Artificial Intelligence: Insurance industry uses AI to process
claims and detect frauds. The banking sector is using chatbots
to improve customer service experience. Many firms use AI to
model for capital planning as well.
Robotics: Robo advisors is the best example of how robotics
playing an important role in shaping future of financial
services.
RegTech technology: RegTech stands for “Regulatory
technology”. RegTech technology is used in financial service
to assist a business for maintaining better compliance and
regulation.
Data Analytics: To collect data from varied sources and
then process that data to derive some meaningful business
insights is data analytics. Organizations use data analytics
to understand current consumer behaviors and predict
future consumer behavior.
Since 2011, the number of startups in fintech has risen more
than 50 percent. According to reports, global FinTech
industry grew by 11% in 2016. With new technological
advancements (AI, machine learning, big data analytics, and
robotics) and a growing population of tech savvy citizens,
future ofFinTech seems dynamic.

oday, we can note that the automotive sector is
Tchanging drastically with driverless vehicles, new
powertrains, a shift from ownership to access and
radical taxation changes. In order, to compete in this fast-
changing environment, a better understanding of vehicles
and the new automotive consumer is needed.
Cazana provides automotive insights for the future of
vehicle ownership. Using big data and predictive analytics,
Cazana analyses millions of automotive transactions daily
to assess the value and risk associated with every vehicle on
the road.
Cazana’s systems are used by manufacturers, finance
companies, dealerships and insurers globally. Companies
use Cazana’s data to provide vehicles to the modern
automotive consumer who wants to access, not own
vehicles.
The Driving Force of Cazana
Tom Wood is the CEO of Cazana. Tom hails from a
business and innovation background having led technology
teams within investment banking and pharmaceutical
sectors and founded and sold companies in the marketing
technology space. Tom has always had a passion for cars
and considers himself very lucky to work on his hobby
every day.
“We’ve gathered a team of experts from the automotive
industry, data science, valuation science and technology
fields. We use cutting-edge real-time technology to our
advantage meaning we never have to edit data or make
subjective assumptions. Together we deliver consumers and
clients the most accurate, current view of the vehicle
marketplace,” asserts Tom.
Cazana for Businesses
Cazana’s Valuations and vehicle data are used by businesses
to better understand the value and condition of the vehicles
they work with. Cazana’s tools help motor insurers, lenders,
manufacturers, auction houses and traders better understand
the risk on their books, reduce fraud and work more
effectively with vehicle assets.
Cazana’s Distinct Way of Delivering Solutions and
Products
In a competitive automotive market, it is more important
than ever to use data to drive informed business decisions
on stocking, pricing and risk. Cazana’s automotive
solutions, powered by its unique valuation and history data
help businesses work with vehicles in a more informed
manner ultimately driving increased profitability and lower
risk.
Cazana has exposed their vehicle data to businesses to help
them make better decisions when working with vehicles.
The products from Cazana allow businesses to quickly
connect and integrate Cazana data to reduce risk, increase
profits and gather advanced automotive market intelligence.
AI Solutions from Cazana
Cazana’s tools are built around science and data, as opposed
to editing. The company’s new approach is to collect
vehicle data 24 hours a day, seven days a week, with a team
of data scientists and machine learning experts constantly
building new models that interpret what the retail market is
doing.
The entire process is automated, with a team of specialists
working to translate, rather than edit the information, for
market consumption.
PROVIDING VEHICLE DATA, VALUATIONS AND
AUDIENCE FOR THE FUTURE OF MOBILITY
CAZANA

Cazana Companion is one of its SaaS products built by the trade for the trade and
values cars, vans and motorbikes in real-time with incredible accuracy. Yousimply
enter a VRM and Companion will tell you precisely what that vehicle is worth
right now as well how much to buy and sell it for. It also tells you how long it’ll
take to sell and team Cazana calls this “Days to sale”. This is calculated using a
clever data science model that uses Cazana’s vast database of historical data to
predict how long it will take each vehicle to sell. The tool also gives you a mileage
estimate using clever data science that looks at all of Cazana’s historical advert
data and MOT data and can give a mileage estimate for each vehicle.
Adopting advanced technologies
Cazana is fully operational within the UK automotive market, with clients across
various sectors such as vehicle manufacturers, dealers and leading motor insurers.
Last year, the company secured the seal of approval from the Financial
Ombudsman who now use Cazana’s data to help settle crucial insurance disputes
along with many top UK insurers.
Cazana recently announced its new partnership with Experian PLC. Experian will
be the exclusive provider of Cazana data to the ﬁnancial services and banking
sectors for the next ﬁve years.
The company has also enjoyed some industry recognition/accolades in the form of
winning awards for innovation from the Car Finance Awards and International
Asset Finance Awards.
Cazana’s data
is updated
daily to
reflectcurrent
market conditions.
Thisdynamic
pricingapproach
helpsretailers
respondtothe
marketquickly
andmaximise
profit
‘
‘
2019'S LEADING
FINTECH
COMPANIESTO WATCH

ubank is the largest independent digital bank in the
world. Its first product, launched in 2014, is a no-
Nfee credit card that is fully managed by a mobile
app. More than 35 million people have requested the
product since launch, and the company has passed the 13
million customer mark. In 2017, Nubank launched its
proprietary loyalty rewards program (Nubank Rewards), as
well as a digital account (NuConta) that is already used by
10 million people. This year, the company began testing its
personal loan service and took its first steps in international
expansion, opening offices in Mexico and Argentina. To
date, Nubank has raised around US$ 820 million in seven
equity investment rounds from TCV, Sequoia Capital,
Kaszek Ventures, Tiger Global Management, QED,
Founders Fund, DST Global, Redpoint Ventures, Ribbit
Capital, Dragoneer Investment Group, Thrive Capital and
Tencent. Recently, Nubank was elected as the most
innovative company in Latin America and ranked no. 36on
Fast Company’s 50 Most Innovative Companies ranking.
Inception Story
Nubank was founded in May 2013 by the Colombian David
Vélez, who was joined by the American Edward Wible
and the Brazilian Cristina Junqueira. The operation
started on April 2014, with a beta version released for
friends and family and public launch happened in
September 2014.
Nubank launched its first product in 2014, is a no-fee credit
card that is fully managed by a mobile app. The company
has over 13 million users. The company is continuously
expanding its the product range to digital savings accounts,
personal loans, and recently, a digital business account for
SMEs. This year, the company took its first steps in
international expansion, opening offices in Mexico and
Argentina.
About the Team
David Vélez is the Founder and CEO of Nubank, a
Brazilian financial technology company. Before founding
Nubank in 2013, David was a Partner at Sequoia Capital in
charge of the firm’s Latin American investments. Before
Sequoia, David worked in investment banking and growth
equity at Goldman Sachs, Morgan Stanley and General
Atlantic. David has a BS in Management Science and
Engineering from Stanford University and an MBAfrom
the Stanford Graduate School of Business.
Cristina Junqueira is the co-founder at Nubank. She
started her career in Strategic Consulting at BCG (Boston
Consulting Group). Prior to Nubank, she worked for many
years at Itaú Unibanco dealing with Product and Marketing
for the bank’s consumer loan and credit card businesses.
Cristina holds an Engineering Bachelor degree and a Master
degree from Universidade de São Paulo (USP), and also an
MBA from Northwestern University’s Kellogg School of
Management.
Cristina was nominated one of the most powerful women in
Brazil by Forbes Magazine in 2016 and 2017, and in 2016
she also received an award from Claudia, the most
important female-focused award in Latin America, in the
Business category.
Edward Wible is Nubank’s co-founder and CTO,
responsible for the company’s technology development and
infrastructure. Wible is an American who started his career
in consulting at Boston Consulting Group (BCG) and in his
over 10 years’ experience he specialized in investments
focused on US tech companies. He graduated in Computer
Science from Princeton University, with an MBA from
Insead.
Challenges Faced while Expansion
Largest challenges have been around systems as Nubank
initially built to be a one-country bank. When team Nubank
decided to go internationally, they had to repurpose a lot of
their infrastructure to make it international. They set
themselves to build entirely local autonomous teams. So
recruiting, onboarding, and finding the best type of
governance that allows for significant autonomy and speed
have required some iterations.
Regulations Never Becomes Barriers in the Growthof
Nubank
It has been surprisingly positive for Nubank. The countries
MAKING FINANCIAL LIFE SIMPLE
NUBANK

NuConta gives
youbetter
returnsthan
a savings
accountand
ourcredit card
is annuity-
free.
‘
‘
where Nubank is currently operating,
regulators see the importance of
reducing entry barriers to increasing
competition. Therefore, conversations
have been very constructive. That does
not mean though that regulation has
become easy: even in Brazil, where
today Nubank stands the 6th largest
financial institution in the country, it
had to wait for three years to finally get
the banking license.
Nubank has a strong Policy team that
works closely with policymakers and
regulators from diverse levels of
government in the countries where the
company operates. As Nubank
becomes more and more a player that’s
bringing disruption to the industry, it
gains the ability to positively influence
policy towards a direction of more
competition, lower fees, and more
alternatives for both banked and
unbanked consumers.
Extraordinary Working Style From
the beginning only Nubank has
created a unique corporate culture that
values the customer and puts them in
the center of everything that company
does. Nubank wants its customers to
have the best experience possible when
using its services. This Nubank culture
is today company’s biggest competitive
advantage.
“We are organized in tribes and
squads. Hence we operate with shallow
levels of hierarchy. That provides us
with agility, a critical success factor
for us to continually challenge
conventional beliefs. It also makes us
hungrier to challenge the status quo.
We say we are looking for people with
heads ‘full of questions, and not full of
answers’. Also, our purpose as a
company is not limited to ‘increasenet
profit by 10% this year’, and improve
the lives of tens of millions of people.
Instead, our culture is all about
fighting complexity and empowering
people with their finances,” asserts
David.
Future Roadmap of Nubank
Nubank is continuously seeking
opportunities to expand access to more
and more people to relevant and
uncomplicated financial services. The
more natural movement for the
company is to explore possibilities in
Latin America. However, at the
moment, the focus remains in Brazil,
Mexico, and Argentina.
2019'S LEADING
FINTECH
COMPANIESTO WATCH

BLOCKCHAIN
in
BUSINESSlockchain for most is a cryptic term never heard of
before, or at best associated with tech types. But
Bthis lack of awareness of blockchain is in no way an
indicator of the lack of importance of this technology.
One only need look at the history of the internet to see
writing off something we can’t understand while in its
nascence could be to miss out on huge potential. Indeed
‘the internet’ had a similar aura of mystique around it when
first created, yet swiftly became the facilitator of many of
the functions in our lives, we now can’t imagine being
without- from emails and web browsing to online shopping;
music streaming and social media.
Blockchain for businesses holds the same potential as the
internet did in its infancy.
But what is it? Put simply, blockchain allows digital
information to be shared between parties without the need
for a middle man to hold that data. Think of it as an open,
distributed ledger. Blockchain was originally created to
power the cryptocurrency Bitcoin, facilitating Bitcoin
payments. So in a sense, blockchain is to Bitcoin what the
internet is to emails – a facilitating technology.
There are a number of benefits of blockchain technology
that could be applied to businesses across sectors.
First, blockchain technology enables transactions to be done
more securely, with less risk of data leakage. As there is no
centralised version of information shared from person A to
person B, it is more difficult for a hacker to access the
information being shared.
Second, information can be shared in a more efficient
manner. Smart contracts are already in use. For example,
you could pay out a derivative at a required point by using
automated blockchain technology.
Lastly, the sharing economy – which is already becoming
increasingly embedded in our day-to-day lives – can be
furthered by blockchain technology. Currently, the sharing
economy is facilitated by companies like AirBnB.However,
ultimately you could cut out this middle man and enable
peer-to-peer payments, decentralising the process and
opening the sharing economy up further.
Perhaps, though, the most notable benefit of blockchain to
date is the creation of cryptocurrencies, powered by this
underlying technology. Currently, there are over 1,000
cryptocurrencies which have been created, with Bitcoin,
Ether, Litecoin, Ripple, and Dash being some of the most
famous.
Focusing on Bitcoin, as the biggest by market
capitalisation, this cryptocurrency benefits from direct
transactions made without the need for a middle man. The
currency can be exchanged between any individual in any
country, removing foreign exchange risk and complications
of exchange rates when making global transactions. The
currency is also not linked to any central government with
control to print more or less money as required. So Bitcoin
is inherently protected from inflation. Look at countries like
Venezuela where the economy is crashing and inflation is
wreaking havoc. Their government is currently looking to
Bitcoin to see how the digital cryptocurrency could help
them.
For businesses then, which of course centre around
payments, cryptocurrencies may be one of the most
tangible, notable benefits deriving from blockchain
technology. And we believe they’re here to stay.
So are businesses making the most of this technology?
It is fairly well-known and expected that the banking
industry is looking closely at blockchain, both through
cryptocurrencies and other uses. However, the benefits are
not limited to the financial services sector. For example,
shipping giant Maersk recently ran a trial with IBM using
blockchain to track containers across the world.
But for blockchain to find its way into more organisations,
we need external support. If we look at lifecycles of any

YoniAssia
Founder &CEO
eToro
About theAuthor
Leader’s Opinion
Yoni Assia is the Founder and
CEO of eToro, the world’s largest
social investment network. He has
shown an interest in finance and
computer science since his youth
and so decided to merge his
passions. It was this very passion
along with the social revolution,
which lead to the founding and
development of eToro’s
investment network, where users
connect, share, trade and invest in
the world’s financial markets. It’s
this young CEO’s vision to disrupt
the old banking industry and
replace it with a new online
transparent and a social financial
system for the benefit for
everyone.
technology, whether they be as large as The Internet itself, or more localised such as Databases, CRM software or VoIP,
support from external consultants, or companies which can implement and support was critical. It is only when this level of
support is available to companies that adoption rates really increase, for any technology.
It is undeniable that some businesses are already benefitting from blockchain technology. However, we are some way off
from blockchain reaching its full potential. Blockchain has the potential to entirely reshape the way we approach day to day
transactions, and most notably banking. Yet those very businesses who look set to most benefits from blockchain technology
have incumbent systems that would need to be transformed to enable blockchain to be fully adapted.
This could take time.

mart Lenders AM is an asset management company
that proposes an algorithmic approach to investing in
Sloans issued by online lending platforms such as
Lending Club or Prosper. It manages funds (a Luxembourg
SIF SICAV currently) that invest in consumer and small
business loans that are selected through online lending
platforms. The company offers a turn-key investment
product for investors wanting to get access to the attractive
returns offered by online lending, with an increased safety,
large diversification and an optimal allocation.
Architect behind Smart Lenders AM
Smart Lenders AM is founded by Erich Bonnet, he also
serves as CIO and CEO of the company. Erich has 33 years
of experience in trading, asset management and private
investments. Erich started his career in 1986 as a trader of
interest rate derivatives at Banque Indosuez and became
Head of the interest rates derivatives team. He created
Transoptions Finance in 1989, a market making company
specialized in derivatives. Transoptions became a leader in
several European markets (France, Germany, Spain, UK,
etc.) competing with the biggest European banks. In 1998,
Erich launched ADI Alternative Investments, a Paris-based
alternative asset management company specialized in
arbitrage strategies (Convertible Bonds, High Yield and
Credit, Merger Arbitrage and Special Situations in
particular). ADI has been awarded multiple times and
became the largest independent alternative investment
manager in Paris with more than 400 institutional clients
and up to €6.5bn AUM. The company has been sold
between 2005 and 2008 and Erich exited the business in
2009. Prior to founding Smart Lenders AM in 2014, Erich
launched a couple of investment vehicles with personal and
friends & family money in Distressed Assets, RealEstate,
Containers, Life Settlements, Loans, and Private Equity.
Cumulative investments amount to €200m. Having started
investing privately in Marketplace Lending two years
before, Erich launched Smart Lenders AM in 2014 to offer
access to this investment opportunity to European investors.
Erich has a unique mix of experience combining trading
and investments in complex financial instruments and
illiquid assets, as well as innovative and opportunistic ideas.
He federated a diverse team of talented individuals around
Smart Lenders AM to effectively tackle today’s quickly
moving investment world.
Services from Smart Lenders AM that Standalone inthe
Crowd
Smart Lenders AM has developed its own credit scoring
and selection models using a blend of statistical,
algorithmic and machine learning methods. These models
are plugged directly into the platforms’API and enable to
score, select and purchase loans on platforms that allow
pick and choose investment, in a matter of milliseconds.
These knowledge and technology enable Smart Lenders
AM to be one of the leading actors in Europe to invest in
US platforms for the account of European investors.
In June 2018, Smart Lenders AM started a research
program in Artificial Intelligence methods applied tocredit
scoring for European small and medium businesses. This
research program started yielding very exciting results and,
consequently, Smart Lenders AM has been granted the
status of Young Innovative Company by the French
Ministry of Education and Research. This status is granted,
after a strong study from academics, to young companies
that allocate a substantial share of their revenues to
fundamental and applied research and make a significant
PROVIDING SECURED AND SOPHISTICATED ACCESS
TO ONLINE MARKETPLACE LENDING INVESTMENTS
SMART LENDERS
ASSET MANAGEMENT

contribution to the state of the art of
research.
Benefits for Clients
Smart Lenders AM brings a very
specific and distinctive investment
solution to its clients that delivered
them high yields (and a consequent
strong return), very good
diversification with the rest of their
portfolio, and a relatively low risk.
The clients also have access to a new
asset class and a fast-developing
industry, thus giving them exposure to
new technologies and know-how that
will undoubtedly soon become very
beneficial for them.
Successfully Dealing with Increasing
Complex Regulations
Smart Lenders AM is an asset
management firm registered and
regulated by the French AMF (the
financial markets regulator) and the
fund it manages is registered and
regulated by the Luxembourg CSSF.
Smart Lenders AM also has theAIFM
Full-scope status. As such, the
company is strongly regulated and
monitored by several highly diligent
regulators. Regulation is part of the
Weare a
data driven
company
which focuses
ontheprime
segmentof the
credit curve
‘
‘
company’s investors’ DNA and partof
the success of Smart Lenders AM has
been to be able to structure suitable
products that are able to invest in a
new asset class such as marketplace
loans in a regulated, cost-efficient and
simple way.
Being aware of the constant evolution
and increasingly complex regulation is
a key element of Smart Lenders AM’s
activity. The company has a dedicated
Chief Risk and Compliance Officer and
contracted with a specialized third-
party advisory firm to ensure a constant
monitoring of regulations.
Leading towards Dynamic Center of
a FinTech ecosystem
As an asset manager, Smart Lenders
AM is considered as an institutional
investor by the platforms and thus as a
client. The technology and the research
efforts that the company is conducting
in the field of credit scoring give it a
technological leadership in the
industry, both on the platforms’ side
and on the investors side (and among
other asset managers). The company
aims to take a central role in the
development of the European
marketplace lending industry by
interacting closely with platforms and
other investors to bring them to use the
highest standards in terms of models,
technology, ethics and best practice.
Future Road-map for Smart
Lenders AM
Smart Lenders AM expects tocontinue
to grow the assets under management
of its flagship fund, invested in US
consumer and SMB loans principally.
The company will soon launch a new
product dedicated to European SMB
lending through online lending
platforms. In addition to that, the
company expects to integrate the first
outcomes of its research program into
its daily models to improve the
performance of the investments.
2019'S LEADING
FINTECH
COMPANIESTO WATCH

Chalk Talk

inancial Technology or FinTech is completely transforming the way financial services
Fcompanies function and how the businesses buy, protect and manage wealth in this
FinTech era. In 2016, the greatest challenge for the banking industry is FinTech. FinTech
is although the latest trend in this domain, it cannot be said as a new one. In the past, it referred to
a group of modest startups offering online lending or retail-payment services.
FinTech has entered the mainstream swiftly. Now, it is not constrained with mere startups. Some
prominent FinTech companies include Lending Club, business giants such as Google, Apple, and
Samsung. The novel services delivered by such companies comprise Financial Services
Applications, which are often more effective and less expensive than the conventional companies.
With the copious services offered, FinTech companies are attracting customers in mass.

FinTech Advancements in 2016
FinTech firms propound digital financial services and
alternative financial instruments via the internet, digital
payments including electricity, mobile bill payments etc.,
cross-border peer-to-peer payments and e-Commerce
transactions. Businesses use FinTech for marketplace
lending (peer-to-peer platforms) as well as personal loans.
Recently, Robo-advisors are engineered for effective wealth
management services. Online Crowdfunding (equity-based)
and Venture Financing are the two major services FinTech
focus on. Recent statistics accounted the Transaction Value
in the FinTech market to mUSD 769,323.4, and the average
transaction value per user in the Digital Payments segment
sums to USD 2,683.82 in 2016. The transaction peak value
globally reached is in the U.S.
Financial Growth through FinTech
Modern businesses can reap great profits by the effective
utilization of the new technology. Apart from spending
more money on in-house product development, evaluating
third-party technology providers on the basis of what they
provide and how well the technology suits the business,
software and applications that fit for the business can be
integrated into it. Before selecting any solution, an
organization must identify its investment themes, evaluate
credit card exposure, manage the counterparty risk and so
on. Entering into a FinTech pool hassle-free leads the
business to the market’s paramount, expanding upon the
organization’s core market.
Every organization should widen their institutional
expertise to screen pioneering technologies that arrive in the
market, in a constant manner. The expertise must include
perception into client preferences, the features to integrate
new technologies and undo when newer ones arrive and to
establish external links with other companies. Many of the
well established companies have adapted this technique to
amalgamate new technology with their business. They train
their employees and mentor properly in order to acquire the
necessary skills.
Bank-FinTech Effective Association
The Bank-FinTech association is an effective way for the
banks to enter the FinTech ecosystem, which aids in smooth
functioning and positioning them at the very core of the
industry that redefine payments. FinTech startups are
always open to receive support and investment from the
banks in order to initiate their business,develope and
achieve their targets.
Without any doubt, FinTech brings in-depth technology
expertise along with enhanced design speed and
manufacture rate. However, bank’s expertise in the ins and
outs of the payment systems and choice of services is
matchless.
Up-And-Coming FinTech Future
Certainly, FinTech is going to have a bright future in 2016
as well as in the upcoming years. FinTech companies assist
in instructing consumers to make better financial decisions,
protect their assets from frauds, enhanced online shopping
experience, encourage investment and much more.
Innovative FinTech companies like Invoice Ninja provides
services for helping small business owners get their invoice
bills paid faster. And several other companies like Trulioois
seeking new solutions that make financial institutions and
businesses integrate with new compliance directives within
their transaction processing software.
Wealthfront, Addepar and Robinhood aim at empowering
investors by making them feel comfortable and relax
enjoying the splendid benefits from FinTech. Firms like
LendUp offer customers, that banks usually decline,
providing them with lower credit scores access to short
term loans without any rollovers or hidden rates and also in
low interest rates. Similarly, companies like SoFi are
supporting businesses and customers to refinance the
existing loans, education loans and mortgages to get better
rates, thereby increase financial status. Another FinTech
company LendFriend gives opportunity to individuals to
borrow and lend money to their friends, family or relatives,
or whomsoever they wish.
FinTech innovation has the potential to transform financial
service firms. The smart and fast technology has the
capability to win the market, whether it is alone or whether
they sell into or collaborate with existing providers. The
ultimate beneficiary of FinTech is literally the customer.
There is no doubt that FinTech will reign the financial
services firm with its utmost powerful services and tactics
that lead to supreme successes.

tritra, a fintech company incepted with the goal of
helping people to make smarter investment decisions by
applying what is researched in the area of behavioural
finance theory. Thus tritra does not – like a lot of other
fintechs – promise that it is smarter then the market or could
predict future developments of the stock market, but it does
help investors to keep an interactive investment decision
diary and help to learn out of own mistakes and pitfalls.
Architect behind tritra
The founder of the company, Christian Rauscher, who
already founded some 20 years ago a consulting company
for the banking industry admits with a smile: “Well the last
20 years I spent my life to support banks to focus more on
emotions, thus I called my company emotion banking, and
now my mission is to help people get aware of their feelings
and how they influence them in decision making. For
instance even until today, I still have very hard times to sell
stock, once they are negative. This is called ‘Loss aversion’.
Before I have to admit, that I made a poor investment, I
keep the stock until it is completely down and all hope is
gone. At the very bottom, I will sell it for some pennies to
see it rise afterwards.” In-fact: Christian is not alone. In
2014 1/3 of all portfolios performed negative while S&P
rose by 14% annually. This demonstrates how important it
is to make smart investment decisions. And the market is
growing pushed by banks that have to reduce personnel
thus saving costs and leading to less personal advice and
increasing fees on advice and transparency in the European
market.
Christian is an experienced and successful entrepreneur. He
was Associate Professor at University for Business
Administration in Vienna and MBA Faculty Member at
Danube University Krems. He is also a life long learner and
always thirsty for new insights. But when Christian decided
to start a fintech company, he realized that he need to learn
trillions of new things, starting by language and technology.
“When I attended Paris fintech conference I really was
shocked by technologies that were presented there. But we
also have to take into mind, that innovation is not about
technology, but about how people change their behavior.
Not everything has to be rocket science – sometimes we just
need a reminder – a nudge – to do the right thing. tritra is
that sort of friendly nudge,” asserts Christian.
The team tritra about their Journey
“For too long we all have lost money in the game of bull
and bear. Even if we studied the rules of success, theories of
asset allocation or miracles of charting, still our results
could be improved. It’s time to focus on the most relevant
aspect in trading: YOURSELF. It’s the way we think and
decide that ultimately influences our outcome. tritra helps
you to gain back control, understand your patterns and thus
supports you to reach financial success. We are small group
of passionate people that are forward thinking in finding
ways to empower and inspire the way people make better
financial decision.”
Distinctive Offerings from tritra
No robo advisory but kind of smart assistance – For the
team tritra it is important that they want to support self
deciders and risk takers – they do not want people to
become passive, just watching how some algorithms do the
asset selection or portfolio assembly. Instead team tritra
want people to learn and understand more about their
emotions and how they are influenced by them.
Deliver information to the point of decision – so, tritra does
not sell any product or does trading but it keeps people
connected with their portfolio and their ideas.
Revolutionary in tritra’s approach is:
1. The focus on the investor as an individual influenced by
emotions and cognition.
2. On-going support, which has been the missing link in
ENABLING A BETTER PERFORMANCE FOR
SELF-DIRECTED INVESTORS
TRITRA

tritraisthe
holistic tool
to plan,
analyzeand
improve your
investment
decisions
‘‘
‘
2019'S LEADING
FINTECH
COMPANIESTO WATCH
investment process. tritra provides the support while the investor is invested and
ﬁlls the gap between buy and sell point.
tritra is decision support system, trading journal, automated feedback, personal
evaluation and risk management tool, pro- active knowledge- delivery engine,
heads- up display, personal diary and virtual personal trading assistant. In addition
to functionality and usefulness, tritra is stylish, fun and easy to use while at the
same time it gives the bigger picture of the market. Also, tritra is a smart App,
alive and customizable to the individual user.

2019's Leading Fintech Companies to Watch: Caserta

2019's Leading Fintech Companies to Watch: Caserta

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 2019's Leading Fintech Companies to Watch: Caserta

Similar to 2019's Leading Fintech Companies to Watch: Caserta (20)

More from Insights success media and technology pvt ltd

More from Insights success media and technology pvt ltd (20)

Recently uploaded

Recently uploaded (20)

2019's Leading Fintech Companies to Watch: Caserta