1. Good and Bad Ads According to the
Mirror’s Perspective
Francis Esporlas III – Communication Arts

2. Good Print Ads

3. The Moscow News
For me it’s a good and
effective print
advertisement. Why?
Because the picture
artistically depicted the
twin tower from the 9/11
incident with their caption
/ tagline “Things hard to
explain, it is language
you understand”. Simply
their news delivers quality
information that you can
easily understand.

4. Nike Zoom Kobe VI
It’s an effective
advertisement because
we all know that Kobe
Bryant is one of the
greatest player in the
NBA. He’s dangerous on
the court, firing three
point shots and attacking
the basket hard. So this
advertisement can make
you think that you could
be as dangerous as he is
once you wear this
shoes.

5. RRR Advocacy
For me it’s simple but it
delivers the message
well. Reuse.
Reduce, Recycle or
REGRET.

6. Bad Print Ads

7. Volio
I don’t like this ad
because it gives double
meaning for me.

8. 7up
I’m not comfortable
seeing a baby drinking
anything besides milk.
This advertisement made
me to think that this baby
could be a drinker.

9. Mcdonald’s Fries
It’s almost perfect but
when you look at the
“right after” you can see
that there’s one left
meaning the customer
can’t finish eating all of it.
There are some reasons
walking on that picture.
The customer is already
full or the he / she can’t
take the taste anymore.