ICCC 2015 Presentation Kotakinabalu, Saba, Malaysia

1. Theoretical Interpretation Framework
based on Video Media Effects
December 12, 2015
Byeong Ho Jeon
ICCC 2015
Kota Kinabalu
Malaysia

2. Abstracts
Purpose
To enhance educational value
of video media utilization
To get positive results
with avoiding negative consequences
To know the effects
that occur in the inside watching a video
To provide theoretical background
can get more educational effect
Selected 4 Theories

3. Introduction
Why should schools use video in the classroom?
Video
Can
Engage
Students
There have been many times that you are more motivated and enthusiastic
through visual learning rather than the books stacked up lying in the pile.

4. Introduction
Educator Media Literacy
Educational Needis
Aesthetic, Emotional, and Moral Enlightenment
Now, educators have become important to raise the ability to utilize
media contents and adapted by looking at the theories related to visual
media, rather than blind acceptance of visual media.
Theories underlying the Teaching and Learning
How to better utilize to high-value video media

5. Video Media Effects
1 Intrapersonal Communication
Self-Talk, Internal Monolog
Communications that occur within own mind, we all have
constant internal dialogues going on within ourselves.
Choice Theory, William Glasser, Quality World
What I want the most?
Search my mind
Frequently talk with oneself while watching the video

6. Video Media Effects
2 MODELING
Observational Learning, Albert Bandura
Actor, as a role model, to appear in movies or dramas,
generates very significant learning effect.
Video Self-Modeling(VSM)
Positive Self-Review
Maximize the performance
of attempting a target behavior
Edit out errors and
other distracting footage
Positive Self-Review involves someone with a relatively well developed
skill watching examples of best performance.

7. Video Media Effects
3 PRIMING EFFECT
Activating Prior Knowledge
Well-trained educators is to consciously work to reawaken
existing knowledge and information.
Attention Focusing Activities
Helping students to focus their attention on learning and
appropriate tasks will help their brains.
Flipped Learningis a clear example of priming effect.
By watching related videos before coming to class, video is to act as
prime stimulus, learning contents are activated as target stimulus.
How Educators Can Use Students Subconscious Minds to Improve Learning?

8. Video Media Effects
4 CULTIVATION THEORY
Cultivating World, G. Gerbner
The mass media cultivate attitudes and values which are
already present in a culture: the media propagate these values.
Mainstreaming, Resonance
Mainstreaming is the blurring, blending, and bending process.
Resonance occurs when things viewed on television are
actually congruent with the actual everyday realities of viewers.
Mainstreaming refers to the learning of facts, Resonance involves
hypotheses about more general issues and assumptions that people
make about their environments.

9. Results
The Educational Potential & Goals
Priming Effect
ModelingIntrapersonal Communication
Cultivation Theory
Educational
4
Media Effects
Self Learning
“I will do like them”
“I will not do like them”
Change my life to
quality world
Observational Learning
“I want to become like them”
“I want to act like them”
Bring desirable change
in the behavior
Solve difficult problems
and complicated problem
“I can do the best memories”
“I can improve the best results”
Flipped Learning
Create a synthetic world
that I come to see as reality
“I can make new culture”
“I can construct new world”
Cumulative Learning