RBLI Social Media Training Day

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RBLI Social Media Training Day

  1. 1. RBLI S OCIAL M EDIA2 ND N OVEMBER 2011
  2. 2. A GENDA Brand workshop recap  Ideal client / Brand Wording/ Communication Your objectives today Workplace Solutions objectives Social Media Revolution video Tools  Google Reader  Twitter  LinkedIn  Facebook  Youtube  Slideshare  Blogging Team Strategy and how it’s going to work Individual Plans/Objectives
  3. 3. B RAND W ORKSHOP R ECAP I DEAL C LIENT Manufacturing, Construction, Transport, Engineering London, Surrey, Sussex, Kent based H&S manager, General manager, MD, HR, Ops 100-400 employees director Health and safety Recent regulations shift patterns
  4. 4. B RAND W ORKSHOP R ECAPA BOVE THE L INE W ORDING
  5. 5. B RAND W ORKSHOP R ECAP C OMMUNICATION Google Analytics - Regular reporting Social Media - Measure regional - Guest blogs targeting Membership - Networking - Relationship Login Building - After sales benefit Hard Copy E-mailer Literature- Market aligned Website -Brochures- Every 6/8 weeks - Case studies - Online PDF
  6. 6. Y OUR O BJECTIVES TODAY Generate business relationships Develop business opportunities Produce great content Increase followers/audience Encourage sharing amongst followers Raise brand awareness Maintain professionalism online
  7. 7. W ORKPLACE S OLUTION O BJECTIVES LinkedIn - Relationships Slideshare - Sales Google - Training courses Reader - Client service - Content - Knowledge - Sharing Blogging Twitter- User generated Social -Brand awareness - Customer - Conversations engagement Media - Promote Activities - Knowledge
  8. 8. S OCIAL M EDIA R EVOLUTION
  9. 9. TOOLS
  10. 10. TOOLSG OOGLE R EADER
  11. 11. TOOLST WITTER
  12. 12. L INKED I N
  13. 13. FACEBOOK
  14. 14. O THER TOOLS Youtube Slideshare Blogging (various different platforms – blogspot/wordpress)
  15. 15. T EAM S TRATEGY Who’s doing what? Different objectives throughout the team? Integrate actions? Consistent message RBLI Vs Workplace Solutions MEASUREMENT!
  16. 16. I NDIVIDUAL P LANS /O BJECTIVES One to ones  Emma  Phil  Will  Nicole  Tammy

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