At IHRSA 2014 in San Diego, Bryan O'Rourke, Jason Buratti, Rasmus Ingerslev, Bill McBride and Steve Groves gathered to discuss the impact of technology on the health club industry,.

1. CONTENT
DATE EVENT
3/13/2014 1:30PM @IHRSA #IHRSA2014
FITNESS TECHNOLOGY ROUNDTABLE
TECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY
1
ROOM 17A THURSDAY
MARCH 13TH 1:30PM

2. ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C
#IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY
STEVE GROVES | VP & CIO GOODLIFE
RASMUS INGERSLEV | CEO FRESH FITNESS
BILL MCBRIDE | CEO ACTIVE SPORTS
JASON BURATTI | LEGAL EXPERT
OTHER DISTINGUISHED GUESTS
2

3. Fitness Industry Technology Council
www.fittechcoucil.org

4. this content
available @
bryankorourke.com
fittechcouncil.org
4

5. THE INDUSTRY IS CHANGING
TECHNOLOGY
CONSUMERS
GLOBALISM
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
5
3KEY DRIVERS

6. TECHNOLOGY TRENDS
INTERNET
MOBILITY
CLOUD PLATFORMS
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
6
3KEY DRIVERS

7. CONSUMER TRENDS7
“ITS A BRIGHT FUTURE FOR THOSE WHO ADOPT THE RIGHT
TECHNOLOGIES AND A GLOOMY ONE FOR THE REST.”
MARCOS REQUENA CEO PAVIGYM
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

8. PHILLIP MILLS - THE FUTURE OF
FITNESS WHITE PAPER
“They will want fitness
to be shaped around
them. They will ask our
industry to become
more people-centric.”
8
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

9. MICHAEL BRUNO - CHAIRMAN & CEO
OWNER OF STARTRAC & STAIRMASTER BRANDS
“Those who embrace new
technologies in the club
industry will have an
exciting future.”
Michael Bruno
9
HOW WILL THE
CLUB INDUSTRY EVOLVE ?
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

10. ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C
#IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY
STEVE GROVES | VP & CIO GOODLIFE
RASMUS INGERSLEV | CEO FRESH FITNESS
BILL MCBRIDE | CEO ACTIVE SPORTS
JASON BURATTI | LEGAL EXPERT
OTHER DISTINGUISHED GUESTS
10
LET’S HEAR FROM YOU
AND OUR GUESTS

11. FIT-C MEANS STANDARDS
INTEROPERABILITY
STANDARDS:
FITTECHCOUNCIL.ORG
TCP/IP - INTERNET
WIFI - WIRELESS
GSM / TDMA - MOBILE
11
#IHRSA2014 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

12. 1. What Do You See As The
Biggest Changes For Clubs
Due To Technology In The
Next 5 Years ?
12
#IHRSA2014 THE INFLUENCE OF TECHNOLOGY
IS THE INTERNET MAKING MANY MEMBERS
SMARTER AND THE MARKET MORE
COMPETITIVE OR JUST DIFFERENT ?
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

13. 2. Where Is Member
Experience And Related
Content Delivery For Virtual
Group, PT, Etc. Headed?
13
WILL EXPERIENCES NEED TO BE DELIVERED INSIDE
AND OUTSIDE CLUBS ? HOW WILL VIRTUAL
INSTRUCTION PLAY A PART IN THIS ?
#IHRSA2014 THE INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

14. 3. Will The Wearable Movement
Create Opportunities Or Is It A
Threat For Clubs ?
14
LIKE CAR INSURANCE, WILL YOUR HEALTH SCORE DETERMINE
WHAT YOU PAY FOR HEALTH CARE? WILL OUTCOMES BECOME
A BIG PART OF THE BUSINESS ? HOW WILL COMPETITION
FROM BUSINESSES LIKE WALLGREENS
IMPACT THE INDUSTRY ?
#IHRSA2014 THE INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

15. 4. What Challenges Do You
See In Clubs Adopting New
Technologies?
15
ARE COSTS THE KEY BARRIER TO ADOPTION ? HOW CAN
CLUBS KEEP UP WITH CHANGING TECHNOLOGY ?
#IHRSA2014 THE INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

16. 5. What Do You Think About
The Need For Collaboration On
Industry Standards And
Interoperability ?
16
ARE CONSUMERS LOOKING FOR INTEGRATION ?
SHOULD MEMBER INTERACTION BETWEEN
DEVICES AND EQUIPMENT BE SEEMELESS ?
#IHRSA2014 THE INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY

17. 6. How Will Mobility Impact
The Club Industry?
17
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
IS THE USE OF SMARTPHONES HERE TO STAY IN
CLUBS ? HOW ARE PRIVACY ISSUES BEING
HANDLED ? MOBILE PAYMENT SYSTEMS ARE THEY
AN OPPORTUNITY ?

18. 7. How Are Clubs Using Social
Media And Digital Marketing ?
Are They Doing It The Right
Ways ?
18
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
CAN CLUBS HIDE FROM MEMBER SENTIMENTS ? WILL
PROSPECTS AND MEMBERS CONTINUE SEEKING
FEEDBACK VIA SOCIAL NETWORKS ? HOW CAN CLUB
BRANDS DEAL WITH THESE CHANGES ?

19. 8. Is Technology An Important
Enough Pillar In The Thinking
Of The Future For Club
Brands ?
19
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
HAS THE INDUSTRY HAS LEGGED BEHIND OTHERS ? IS
DISRUPTION FROM TECHNOLOGY IMPACTING CLUB
BUSINESS MODELS ?

20. ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C
#IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY
STEVE GROVES | VP & CIO GOODLIFE
RASMUS INGERSLEV | CEO FRESH FITNESS
BILL MCBRIDE | CEO BCM3
OTHER DISTINGUISHED GUESTS
20
THANK YOU

21. CONTENT
DATE EVENT
3/13/2014 1:30PM @IHRSA #IHRSA2014
FITNESS TECHNOLOGY ROUNDTABLE
TECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY
21
THANK YOU FOR ATTENDING
VISIT FITTECHCOUNCIL.ORG