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Global Trends In Digital Sports And Fitness - Europe Active Presentation 2017

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Presented to a select group CEO's of European Health Club Chains and leading fitness professionals from across Europe for Europe Active 2017 Health and Fitness Forum. Bryan O'Rourke shares his views of the future based on key trends.

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Global Trends In Digital Sports And Fitness - Europe Active Presentation 2017

  1. 1. Global Trends 2017 : Digital Sports Fitness And Wearables @BryanKORourke, CSO, CEO, Principal Houston Golds Gym, FIT-C, Vedere Ventures FIBO 2017, Friday April 7, 2017
  2. 2. GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
  3. 3. AND BUSINESS AS USUAL IS DEAD
  4. 4. HOW WILL YOU RESPOND ?
  5. 5. GROWTH REQUIRES NEW THINKING
  6. 6. Tweet @BryankORourke @TomFriedman For A Copy
  7. 7. DISRUPTION AN THE ERA OF MASS ACCELERATION
  8. 8. RESTAURANTS OFFER A DINNING EXPERIENCE
  9. 9. THIS OFFERS A DINING EXPERIENCE
  10. 10. BANKS OFFER FINANCIAL SERVICES
  11. 11. THIS AI OFFERS FINANCIAL SERVICES
  12. 12. CONCERTS OFFER MUSICAL ENTERTAINMENT
  13. 13. THIS APP DOES THE SAME
  14. 14. HEALTH CLUBS OFFER HEALTH & FITNESS EXPERIENCES
  15. 15. THIS OFFERS HEALTH & FITNESS EXPERIENCES
  16. 16. THIS APP OFFERS HEALTH & FITNESS SERVICES
  17. 17. THIS TECHNOLOGY OFFERS FITNESS EXPERIENCES
  18. 18. INDUSTRY DEFINITIONS HAVE CHANGED
  19. 19. WHAT ARE FITNESS EXPERIENCES BECOMING ?
  20. 20. HOW WILL THE INDUSTRY EVOLVE ?
  21. 21. WHAT ROLES WILL FITNESS PROFESSIONALS PLAY ?
  22. 22. WE’VE ENTERED A NEW ERA
  23. 23. PEOPLE TECHNOLOGY GLOBALISM ECONOMICS DISRUPTION BY CONVERGENCE
  24. 24. Power Has Shifted To The Consumer 10% Luxury Purchases Digital 40% by 2020
  25. 25. 3 CONSUMER TRENDS
  26. 26. GREATER UTILITY AND CONVENIENCE & RELEVANCE FOR USERS PERSONALIZATION ACKNOWLEDGEMENT AND RECOGNITION EMBRACING A MISSION ENGAGEMENT FLAUNT CULTURE NOT JUST FITNESS BENEFICIAL INTELLIGENCE NEW WAYS OF DELIVERY THAT INCREASE USE AND RELEVANCE SERVICE REDEFINITION OMNI-PRESENCE TRENDS + VISION = REINVENTING MODELS 3 KEY CONSUMER TRENDS PERSPECTIVE SHIFT STATUS
  27. 27. BENEFICIAL INTELLIGENCE Enhancing User Experience Through Built In Intelligence
  28. 28. OMNIPRESENCE New Channels, Nuanced With Context In The Right Place At The Right Time
  29. 29. PERSPECTIVE SHIFT: Reposition Renew, and Refresh Service Offerings In New Ways
  30. 30. NOT JUST FITNESS: Lifestyle, Mindset, Nutrition, Holistic, Longevity
  31. 31. DESIGN ENHANCED PROFIT UX OMNIPRESENCE SERVICE SCOPE BRICKS AND MORTAR OPERATOR FOCUS
  32. 32. TECHNOLOGY
  33. 33. @Bryankorourke @Kevin2Kelly FREE COPY OF THE BOOK
  34. 34. The greatest products of the next 20 years have not been created yet.
  35. 35. Kevin Kelly’s View Of What Will Happen With Technology 12 Inevitable Forces 35 01 Becoming 02 Cognifying 03 Flowing 04 Screening 05 Accessing 06 Sharing Move from fixed products to constant upgraded services and subscriptions. Make everything smarter via cheap AI from the cloud. Unstoppable streaming. You are certainly now in the data business. Turning all surfaces into screen experiences. Access to services at all times move away from owning assets. Mass-scale collaboration. Key innovations built on sharing. BE CO FL SC AC SH
  36. 36. SCREEN
  37. 37. AC & CO
  38. 38. 12 Inevitable Forces 39 07 Filtering 08 Remixing 09 Interacting 10 Tracking 11 Questioning 12 Beginning Harnessing intense personalization to anticipate desires. Unbundling products and basic parts and recombining them in all possible ways. Immersing ourselves inside computers to maximize engagement. Total surveillance for consumer and citizens benefit. Promoting good questions is far more valuable than good answers. A system connecting all humans and machines in a global mix. Kevin Kelly’s View Of What Will Happen With Technology FI RE IN TR QU BG
  39. 39. CYBER PHYSICAL SYSTEM : THE HOLOS
  40. 40. HOW WILL YOU RESPOND ? RETHINK YOUR FUTURE SOME FASTER THAN OTHERS
  41. 41. Rethink : “Not Wearables”
  42. 42. “We Are Just At The Beginning Of Sensor Technologies.”
  43. 43. “Hearables”
  44. 44. “Ingestibles”
  45. 45. “Seeables”
  46. 46. “Injectibles”
  47. 47. “Sensors”
  48. 48. UX
  49. 49. OLD MODEL OF VALUE CUSTOMERS TRANSACTIONS / $
  50. 50. NEW MODEL OF VALUE RECEPTORS COGNITION
  51. 51. Over 300 Drive In Theaters In The US Not All Biz Models Need Tech
  52. 52. IMPACT ? ASK OBJECTIVE QUESTIONS
  53. 53. ADOPT S CURVE REINVENTION
  54. 54. Follow @Fittechcouncil @BryanKORourke @IHRSA @Europe_Active
  55. 55. http://www.fittechcouncil.org/podcast/
  56. 56. PLAN AND THINK 5 YEARS OUT
  57. 57. ASSOCIATE YOURSELF WITH FORWARD LOOKING ORGANIZATIONS
  58. 58. GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
  59. 59. AND BUSINESS AS USUAL IS DEAD
  60. 60. DISRUPTION AN THE ERA OF MASS ACCELERATION
  61. 61. Use Technology As A Tool. Transcend Technology By Using The Tool With A Human Focus.
  62. 62. bryankorourke.com @bryankorourke

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