Presentation

1. Computer Applications in Business
Group Presentation
Submitted to
Ms. Rifat Nowshera Mam
Designation:-Lecturar
Department:-BBA

2. Submitted By
Name ID Number
Sharafat Ullah Chowdhury 2023210000498
Tamim Haolader 2023210000499
Salman Farsi Sifat 2023210000504
Samia Islam Momo 2023210000509
MD. Redwanul Islam Rishad 2023210000514
Jannatul Ferdouse 2023210000518

3. IT Leaders: Reinventing IT as a Strategic
Business Partner

4. Introduction
• Information systems have evolved at a rapid pace ever since their
introduction in the 1950s. Today devices you can hold in one hand are
more powerful than the computers used to land a man on the moon
in 1969. The Internet has made the entire world accessible to you,
allowing you to communicate and collaborate like never before. This
chapter examines current trends and looks ahead to what is coming
next. As you read about technology trends in this chapter, think how
you might gain competitive advantage in a future career through
implementation of some of these devices.

5. Case Study Question
1. What are the business and political challenges that are likely to occur as a
result of the transformation of IT from a support activity to a partner role? Use
examples from the case to illustrate your answer.
Answer: In transitioning IT from a support role to a strategic partner, businesses may
face challenges:
•1. Cultural and Resistance.
ex: Raytheon faced initial tension during a two year transition period.
• 2. Defining and Communicating Roles.
ex: Raytheon experienced role confusion during the transition.
3. Measuring IT Value.
ex. Procter & Gamble values IT based on higher profits and market shear.

6. 4. Balancing Business And IT Expertise.
ex. Trans world's IT staff spendes time in the field for business insights.
5. Integration in Decision- Making.
ex. Tran's World's CIO actively participates in core business decision.
6. Federated IT Structure.
ex. Choice Point's federated structure demands alignment efforts.
7. Constant Interaction and Communication.
ex. Entertainment Television encourages person to person interactions.
8. political Dynamics.
ex. Entertainment Television sees a shift in decision making dynamics.

7. 9. Alignment of IT projects.
ex. Choice POint;s revengue growth linked to aligned IT projects.
10. Skill and Role Changes.
ex. Trans Worlds abolished the analyst title for a significant shift.
Conclusion: Successful IT transformation needs leadership, commitment, and a
culture of innovation to overcome these challenges.

8. 2. What implications does this shift in the strategic outlook of IT have for
traditional IT workers and for the educational institutions that train them?
How does this change the emphasis on what knowledge and skills the IT
person of the future should have?
Answer.The evolving strategic outlook in IT brings significants implications for
both traditional IT workers and the educational institutions preparing them.
1. Implication for Traditional IT worker:
a. Skill Diversification.
b. Adaptability and Continuous Learning.
c. Collaborative Mindset.

9. 2. Implication for Educational Institution:
a.Revised CUrriculumn.
b.Hands on Learning.
c.Soft Skill Integration.
d.Industry Partnership.
3.Emphasis on Future IT Skills and Knowledge:
a. Data Proficiency.
b. Cybersecurity Expertise.
c.AI and Machine Learning Acumen.
d.Cold Computing Skills.
e.Soft Skills.

10. 3. To what extent do you agree with the idea that technology is embedded in
just about everything a companydoes? Provide examples, other than those
included in the case, of recent product introductions that could not have been
possible without heavy reliance on IT.
Answer:I agree that technology is deeply embedded in nearly every aspect of a
company's operations. For instance, recent innovations like self-driving cars
heavily rely on advanced IT infrastructure, including sensors, machine learning
algorithms, and connectivity, showcasing the indispensable role of technology in
product development. Additionally, the rise of smart home devices, such as
voice-activated assistants and connected appliances, demonstrates how IT is
fundamental to creating cutting-edge consumer products.

11. Real World Activities
1. Search the Internet to find information about other firms that have
transformed their IT organizations and the role that the CIO plays in the
governance structure of the organization. What benefits have they been able
to derive from these changes? Prepare a report and present your findings to
your class.
Answer.The purpose of this report is to explore how other firms have
transformed their IT organizations and examine the role of the Chief
Information Officer (CIO) in the governance structure. Additionally, we will
highlight the benefits these firms have derived from these changes. Through
this analysis, we aim to gain insights into successful practices and understand
the potential impact of IT transformation on organizational performance.

12. Case study 1- Amazon,
a. Benefits- Enhanced Agility.
b. Improved customer experience.
c. Cost optimization.
Case study 2- General Electric,
a, Benefits- Digitalization of Manufacturing.
b. Data-driven decision making.
c. Enhance Collaboration.
Case study 3- Microsoft,
a. Benefits- Cloud based services.
b. Increased productivity.
c. strengthened cyber security.

13. 2. Consider the virtual reality technologies employed by Procter & Gamble
and described in this case. Break into small groups and brainstorm
applications of these types of technologies for companies in industries other
than those reviewed in the case.
Answer.Certainly! While I don't have specific details about Procter & Gamble's
virtual reality technologies from the case you mentioned, I can provide some
general ideas for how VR technologies could be applied across various
industries:
1.Healthcare:Virtual surgical training for medical professionals.
2. Education: Immersive historical or scientific experiences for students.

14. 3. Manufacturing:Virtual prototyping and testing of products before physical
production.
4. Real Estate: Virtual property tours for potential buyers or renters.
5. Retail:Virtual try-on for clothing and accessories.
6. Travel and Tourism:Virtual destination previews to help travelers choose their
next vacation.
7. Automotive: Virtual test drives for potential car buyers.
8. Construction:Virtual site walkthroughs for architects and clients.
9. Finance: Virtual simulations for financial planning and investment strategies.
10. Entertainment:Immersive gaming experiences.
These are just starting points, and the applications of VR technologies can be
diverse and tailored to the specific needs of each industry.