This document discusses how technology is impacting the fitness industry. It notes that 5 megatrends - globalism, demographics, technologies, economics, and sustainability - are converging and driving change. The health and education industries have been most impacted. COVID-19 accelerated existing technology trends. Big tech companies like Apple are moving into health and see it as a major business opportunity. Technologies provide both opportunities and challenges for gyms and fitness businesses. To succeed, businesses need to focus on excellent user experiences, sustainable business models, and effective execution through technology.