Beacon technology uses Bluetooth to detect smartphones near a location and send messages to users. Dinamon's Beacon system allows retailers to reach local customers, advertise directly through coupons and sales, and gain insights into customer demand and inventory. Retailers can get started with Dinamon's system by having 5 Beacons programmed and placed in-store, along with mobile advertising and inventory monitoring. This helps retailers get customers in the door, increase return visits, and stay ahead of competition adopting this new proximity technology.