Lw imbc 2014 presentation

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  • Today we will discuss a recent multi park project that illustrates the integration of marinas with other multi use facilities. The Muskingum Watershed Conservancy District is nearly unique in its scope covering 20% of the state of Ohio and managing the districts assets with a drive that sets it apart from the other districts.After this main discussion, we will also identify additional non-MWCD facilities that integrate their marinas with other facilities.
  • The Muskingum Watershed Conservancy District has been operating since the 1930’s providing flood reduction, conservation, and recreation services to southeastern Ohio. The manmade lakes provide the centerpiece to a system of parks, campgrounds, and marinas. Nine marinas exist for seasonal use at seven lakes within the system. Two are operated directly by MWCD; the others are operated by five different concessionaires.
  • The District, which became the template for the TVA, was formed to control the devastating flooding that would visit the area, to provide land and forest conservation, and to provide areas for recreation.
  • Each lake has its own personality, some of the ones near urban centers are youth oriented and have high action activities, others in remote regions are traditional fishing retreats.
  • Unlike many other marinas, these facilities have usually been twinned with the “campsites” that provide summer homes for many rv based families.
  • Unlike many other marinas, these facilities have usually been twinned with the “campsites” that provide summer homes for many rv based families.
  • The development of these plans included interviews, presentations and surveys.
  • The parks were defined by the added facilities that would best exploit their individual strengths.
  • Attwood Lake-This 1500 acre lake with 28 miles of shoreline, the services are mainly supplied by a single vendor. Horsepower is limited to 25 hp and this eliminates skiing and pwc usage from the lake. Restaurant, marina, services sales and storage, boat rentals, are combined with camping, large public events stage, picnicking, and light recreational facilities bring an older more sedate feel to the park.
  • As a result of the planning effort, the existing strengths are to be expanded and improved. The festival facilities are in the process of being improved, the RV based campgrounds are to be modernized and improved, and the connections to the marina are being emphasized. The resulting connections should improve the boat rentals, the slip leases and the service and storage profiles.
  • Charles Mill Lake- A 1350 acre lake with a 10 hp limit, Charles Mill is mostly a fishing lake and quiet sports lake. The facilities here have nearly fully developed all the available land. Here, the goal was to work with the existing concessionaire to improve the access to the marina, establish a more comprehensive dredging program and continue with the quieter water recreational experience. The nearby Pleasant Hill Lake provides the nearly opposite experience and will facilitate the more adventurous water sports.
  • The boat sales, service and storage businesses provide a backdrop to the marina.
  • Although not included in the original master plan, the two marinas on this 10 hp lake represent the most remote and low key experiences for boaters in the SE Ohio region. These facilities are primarily used for fishing and pontoon boat users. Expansion of the cabin rentals and improvements to the dockage and utilities will allow for increased rates and expected returns on the concessionaires’ investments.
  • Attwood Lake-This 1500 acre lake with 28 miles of shoreline, the services are mainly supplied by a single vendor. Horsepower is limited to 25 hp and this eliminates skiing and pwc usage from the lake. Restaurant, marina, services sales and storage, boat rentals, are combined with camping, large public events stage, picnicking, and light recreational facilities bring an older more sedate feel to the park.
  • This 10 Hp Lake is ready for its 21st century makeover. As a remote lake with excellent fishing and camping opportunities, the marina is planned for relocation and expansion with adjacent rental cabins and “roughing it” recreational activities such as archery, shooting ranges, and trails for exploring the woods.
  • On an unlimited horsepower lake, the existing marina supplies fuel and a starting point for the skiers, PWC and other high octane sports. The planning effort identified “edge sports” for additional facilities at the park, expanding greatly the number of day users. Running trails are designed to be challenging, a mountain bike trail is envisioned along with zip lines and climbing opportunities. Swimming beaches will be enhanced and expanded along with a water park type beach.
  • Seneca Lake Marina was taken over by MWCD two years ago. Prior to that, it had been operated by a concessionaire who had strained the relationship with MWCD. The takeover has provided an opportunity to revision the marina, its relationship with other park facilities and the possibilities of transformation to a new type of marina facility. The 400 Hp limit on the lake allows for all sorts of boating activities. The campgrounds and cabins provide a community of steady users that will support added types of recreation. The integration of existing boating activities with other water based play will be the focus of future development. A formal water park is seen for the near future.
  • Another 400 Hp lake, Tappan will focus on edge sports and use a similar approach. Since it is almost a two hour drive from Pleasant Hill Lake, it will have a different market base to draw from.
  • Part of the process of revisioning MWCD, a consolidated branding and marketing effort has been developed. Graphic standards have been shared and the web and print advertising presence is now better coordinated. Whether using the marina, camping, or using the newer facilities, the ability to obtain information has been improved and made easier to obtain.
  • Because there were both MWCD operated marinas and concessionaire operated marinas, and because of the former laissez-faire attitude, the marinas operated in inconsistent behavior. Developing a consistent manner of operating the facilities was considered as important as consistent branding. The resulting standards were classified as compliance standards (those required by law), Operations Standards, or Facilities Standards.
  • Discuss each of the compliance standards
  • Identify and discuss briefly each of the operational standards.
  • Talk about bringing the remote marinas into modern expectations.
  • Facilities integrated with the existing marinas and campgrounds need to be sound economically. Individualized business plans were generated for each park and then prioritized as with the other parks.
  • Lw imbc 2014 presentation

    1. 1. Integrating Marinas with Multi Use Facilities Integrating Marinas with Multi Use Facilities LUNDE WILLIAMS BRUCE LUNDE DAN WILLIAMS
    2. 2. Muskingum Watershed Conservancy District MWCD • Created in 1934 for Flood Control of several rivers in SE Ohio • Precursor to TVA • Quasigovernmental State unit Integrating Marinas with Multi Use Facilities
    3. 3. MWCD RESPONSIBILITIES Created to provide: • Flood Reduction • Conservation • Recreation Integrating Marinas with Multi Use Facilities
    4. 4. MWCD LOCATIONS • Ten marinas on eight lakes • Each lake has unique characteristics • Answers for planning and development must meet needs of users Integrating Marinas with Multi Use Facilities
    5. 5. MWCD EXISTING PRIMARY RECREATION • Boating and marinas • Camping • Specialty recreation Integrating Marinas with Multi Use Facilities
    6. 6. OPPORTUNITY FOR CHANGE • Static facilities and usage • Aging demographics • Fracking revenues provided opportunity for change Integrating Marinas with Multi Use Facilities
    7. 7. EXPLORING THE DESIRES • Meeting with management and staff • Listening to the existing users • Understanding the wants of potentials new users • Synthesizing the mix Integrating Marinas with Multi Use Facilities
    8. 8. NEW RECREATION TYPES FOR MWCD • Discovering Nature • Fishing Retreat • Special Events/ Festivals • Edge Sports • Water Park Integrating Marinas with Multi Use Facilities
    9. 9. GOALS FOR IMPROVEMENT • Develop Standards for Excellence • Implementation Standards • Planning for Long Term Sustainability Integrating Marinas with Multi Use Facilities
    10. 10. ATWOOD LAKE • 1500 acre lake; 28 miles of shoreline • 400 HP limit, • Most developed in system, • Lodge, restaurant and festivals Integrating Marinas with Multi Use Facilities
    11. 11. ATWOOD MARINA- SPECIAL EVENTS • Expand camping and festival related facilities • Manage bookings and events • Further develop support facilities • Allow primitive campsites in remote locations Integrating Marinas with Multi Use Facilities
    12. 12. CHARLES MILL LAKE • 1500 acre lake; 28 miles of shoreline • 10 HP limit, • Most developed in system, • Lodge, restaurant and festivals Integrating Marinas with Multi Use Facilities
    13. 13. CHARLES MILL LAKE MARINA • 100% Occupancy 200 slips • Boat sales, storage and marina in good shape • Trails, Camping, Beaches to allow for further use of park lands Integrating Marinas with Multi Use Facilities
    14. 14. LEESVILLE LAKE • Two operators at opposite ends • Divergent attitudes and agenda • Allowing growth Integrating Marinas with Multi Use Facilities
    15. 15. LEESVILLE LAKE • Growing the fishing retreat and legendary backwoods • Cabins and trails • Providing low cost financing Integrating Marinas with Multi Use Facilities
    16. 16. PIEDMONT LAKE • Appalachian rustic • Cabins and trails • Providing low cost financing • Recreation options and connections Integrating Marinas with Multi Use Facilities
    17. 17. PLEASANT HILL LAKE • Unlimited Horsepower Lake • Near Urban Areas • Connects with horse trails, bike trails • Upland action sports Integrating Marinas with Multi Use Facilities
    18. 18. SENECA LAKE • Access to Interstate • Water Park Theme • Expanded Services • Recreation options and connections Integrating Marinas with Multi Use Facilities
    19. 19. TAPPAN LAKE • Interstate access • Edge Sports • Expanded Services • Recreation options and connections Integrating Marinas with Multi Use Facilities
    20. 20. STANDARDS DEVELOPMENT • Branding & Marketing for the district • Performance standard for recreational amenities • Aesthetic Integrating Marinas with Multi Use Facilities
    21. 21. BRANDING & MARKETING • Graphic standardization for consistent image • Signage standards for visibility and clarity • Building material palette initiation Integrating Marinas with Multi Use Facilities
    22. 22. PERFORMANCE STANDARDS • Compliance Standards • Operations Standards • Facilities Standards Integrating Marinas with Multi Use Facilities
    23. 23. COMPLIANCE STANDARDS • GHS Standards • Building Codes • ADA • Fire Protection • SPCC • State & Federal Employment Requirements Integrating Marinas with Multi Use Facilities
    24. 24. OPERATIONAL STANDARDS • Administrative/ Accounting • Branding • Marketing • Tracking Performance • Training & Education • Clean Marinas • Recycling Integrating Marinas with Multi Use Facilities
    25. 25. FACILITIES STANDARDS • Fueling Systems • Marina Pump Out Systems • Dock Systems • Site Maintenance Integrating Marinas with Multi Use Facilities
    26. 26. BUSINESS PLANNING • Additional Facilities need to make economic sense • Systematic review and documentation • Market testing and surveys • Understanding the potential Integrating Marinas with Multi Use Facilities
    27. 27. WORKING TOGETHER • Building new relationships between owner and concessionaires • Defining common goals Integrating Marinas with Multi Use Facilities
    28. 28. INCENTIVIZING PERFORMANCE • Utilizing standards to improve boater experience • Providing concessionaire financial reward for compliance • Change in previous attitude “more carrot than stick” Integrating Marinas with Multi Use Facilities
    29. 29. TRACKING PERFORMANCE • Consensus based goals • Quarterly performance reviews • Year-end rewards Integrating Marinas with Multi Use Facilities
    30. 30. THE FUTURE • Annual goal redefinition • A continuing implementation of improvements Integrating Marinas with Multi Use Facilities
    31. 31. THANK YOU Questions? LUNDE WILLIAMS BRUCE LUNDE DAN WILLIAMS Integrating Marinas with Multi Use Facilities

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