Leveraging Social Media for Job Search

St. Joseph
Employment Ministry
Leveraging Social Media
In Your Job Search
Bruce Bennett
October 1, 2020

2
Opening Prayer to St. Joseph the Worker
God our Father and Creator, You bestow upon us
gifts and talents to develop and use
in accord with your will.
Grant to me, through the intercession of St.
Joseph the Worker - as model and guide -
employment and work, that I may, with dignity,
provide for those that depend on me
for care and support.
Grant me the opportunities to use my energy,
talents, and abilities for the good of all and the
glory of Your name. Amen.

3
Recent Job Opportunities:
Consumers Credit Union:
(Urgent openings for 8 Call Center Phone Reps)
Details:
https://recruiting2.ultipro.com/CON1054CONCO/JobBoard/a658f01c-
f89f-4b34-9b92-
d0362df70fb4/OpportunityDetail?opportunityId=b4ea92ad-3c4f-4ac9-
8f9f-cf2720620076
Valent BioSciences in Libertyville - Looking for a
Buyer: https://tinyurl.com/y4cfv53a &
Sr. Accountant: https://tinyurl.com/yxhf42ph
NavePoint (Libertyville):
Warehouse position

4
Abbott Production Assembly Opportunities:
100’s of Positions!
Wage Increase:
$18 /hr. - 1st shift;
$21 /hr. - 2nd shift.
(Bonus structure eliminated)

5
Upcoming SJEM meetings:
Oct. 15: Transitioning Back to the
Workforce during COVID:
Legal perspectives on Employee Rights & Accommodations
By Lori Goldstein, Employment Attorney
Pre-Register:
https://us02web.zoom.us/meeting/register/tZYofu-trzwtGt3qs5uT1_JA1QMfnSbogUI6
Nov. 5: Negotiating the Job Offer / Ask the Coach :
Presentation and Q & A – Bring your questions!
With Dan Barber, Transition Expert & Coach, and
Maureen Mueller - Lake County Workforce Development
Registration Details: TBA
HINT:
For info & to register for our next meeting, just Google:
“St. Joseph Employment Ministry”

6
Why Join St. Joe’s Employment Ministry ?
Email: 1) Meeting Reminders
2) Opportunities & Resources
(Training, Job openings, etc.)
3) Networking List :
Most
Recent
Session
Name Ph.
Topic & Date
Functional Target
Area
Email
Previous
Company

7
St. Joe's Employment Ministry
If you would like to get on our mailing list,
please send an email to:
johnfjennings1@gmail.com
Please include the following:
- Name
- Email address
- Phone No.
- Target Job Function
(e.g. Accountant, Marketing Mgr., etc.)
- Previous Company

8
Zoom Etiquette and Controls
Please Mute & Use “Chat” box for Questions
Type Question or
Comment here,
hit “Enter” to send
Move Cursor -
Toolbar appears.
4
Click “Chat” Icon
Chat Box appears
1
2
3

Using Social Media
in Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
October 1, 2020

10
Introduction & Notes for Session
Introduction
Media & Marketing Research Career
McHenry County Workforce Volunteer & Contractor
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on last page
Presentation will be available
Workshop is interactive
Q & A Parking lot
Red Arrows

11
Overview for Session
Overview
Why use Social Media
Twitter
YouTube
Facebook
LinkedIn
Let's Get Started

12
Why use Social Media?
Source

13
Source

14
Source

15
Source

16
Find people and build a network of connections
Locate job opportunities
Employers are looking for/at you*
70% - Employers use social media for screening
69% - Companies search Yahoo, Google & Bing
50% - Candidate has a professional online persona
37% - Others are posting about the candidate
30% - Companies with dedicated social recruiter
24% - A reason not to hire a candidate
Makes it easier to apply to jobs
*2017 Harris Poll on behalf of CareerBuilder

17
Create Username and Password or……

18
OR use Facebook, Twitter, Instagram, LinkedIn…..

19
How it used to be done

20
Using Social Media General Guidelines
Consistent branding across all platforms
Photo
Identity
Bio, Summary or Mission Statement
Jack of all social media, master of none
Select those that work best for you

21
Hashtags # & Ampersand @ Usage
The hashtag # symbol is a powerful tool
Use it to reach/search a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media!

22
Twitter
Sharing and # Hashtag usage

23
Twitter
330 million active users *
500,000,000 tweets posted daily *
280 characters per message
Retweet – forwarding a tweet
Hashtags - words or phrases prefixed with # symbol
#jobs, #Chicago jobs or #Chicago marketing jobs
Find Jobs
Current News
Follow People, Companies & Job Search Experts
How to start using Twitter
http://www.wikihow.com/Use-Twitter Updated: Jan. 9, 2020
Check YouTube for recent videos
* https://www.omnicoreagency.com/twitter-statistics/

24
Twitter – Home Page
Explore, search or tweet from the home page

25
Twitter – Profile Page
Short bio info and tweet activity

27
Twitter – Chicago Jobs
Retweet

28
Twitter – Chicago Marketing Job

29
YouTube
Not just music or how to videos
Job search topics
LinkedIn, Twitter, Resumes, Interviews,
etc.
Answers to interview questions, e.g.
John Heaney Tell Me About Yourself
Video Interviews
Bruce Bennett
http://www.youtube.com/watch?v=Z3zWCaRV2p8

31
YouTube
Filtering allows you to be selective in the video results

32
YouTube
Find the right video to suit your purpose

33
Facebook
Intro – does it need one??
Network of contacts
People starting a new job
Company pages
Like companies
Search Jobs
Share professional updates
Do you let your network know you’re searching?
Does your profile pass the “Grandma” test?

34
Facebook
Click on See More to reveal Jobs

37
Facebook
Engage a target company by liking, sharing or message

38
Facebook
Examples of what NOT to post on Facebook!

39
LinkedIn - Why use it?
Over 700 million professionals use
LinkedIn to exchange information,
ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
Find Employment Opportunities

42
LinkedIn Strategic Elements
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Activity update reading a book, view webinar
attending a seminar, trade show or conference
6. Use # and @ for better visibility on social media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?

43
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
LinkedIn Headline

44
About Section Composition
Your summary could start with email address and
contact information on the very first line
Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
Close with a call to action, “call me if……”
LinkedIn Profile Summary

45
LinkedIn auto populates & defines key skills
LinkedIn Skills

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Strategic Practice – Hashtags & @
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media

47
Enter in a topic to find variations of the theme

48
Discover how many followers a topic has

49
Begin by typing a name
Then click on the person in the list

50
LinkedIn completes the name for you & hyperlinks it

51
Complete typing your comments and click the
Post button to complete the action
The individual will receive a notice that you
referenced them in a post

52
Direct
communication
to a company
using
@Brunswick
Type @ symbol
and list is
displayed
Select target
from the list by
clicking on it

53
Direct
communication
to a company
using
@Brunswick
The company
receives notice
that you
referenced them

54
LinkedIn recommends connections & alumni
Building Your LinkedIn Network

56
LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

57
LinkedIn Mobile App
LinkedIn mobile makes it easy
to network.
The mobile version has great
tools.

58
LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be
displayed.2
1

59
You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be
displayed.2
1

60
Select Personalize invite and
write your invitation to
connect.
Limited to 300 spaces.

61
LinkedIn Mobile App Networking Tools
LinkedIn has made it easy to
share your profile with others
at networking events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
1
2

62
1 You can scan another
person’s code.
2 Add saved code from
gallery.
4 3
1
2

63
1 You can scan another
person’s code.
2 Your code is displayed for
scanning.
3 Share your code via email,
tweet, Facebook, etc.
4 Save Qcode to your phone.
21
4
3

64
Find people on LinkedIn that are
nearby!
1 Go to the Connections page.
2 Touch Blue Symbol
1
2

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Find People on LinkedIn that are
nearby!
1 Add contacts (import).
2 Scan QR Code.
3 Touch Find nearby (OFF).
1
2
3

66
LinkedIn will display people
who are on the same page
that are near you.

67
LinkedIn displays people who
are on the Find Nearby page.

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Upcoming Webinar Events
Resumes, Cover Letters & Applying Online
Monday October 5, 2020 from 1:00pm to 3:00pm
Lake Villa District Library
LinkedIn Basics & Best Practices
Tuesday October 6, 2020 from 7:00pm to 8:30pm
Guide to a Winning Interview
Wednesday October 7, 2020 from 1:00pm to 3:00pm
NTS Job Club - Effective Networking in Your Career
LinkedIn for Your Job Search
Monday October 19, 2020 from 1:00pm to 3:00pm
LinkedIn Strategic Guidelines

Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

Leveraging Social Media for Job Search

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