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Job Search in Social Networking Sites

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Job Search in Social Networking Sites

  1. 1. Leveraging Social Networking Sites for Job Opportunities A guide to help job seekers and career–oriented youthPresented By : Praveen K PanjiarEmail : witszen@gmail.comWebsite : www.witszen.com
  2. 2. Leveraging Social Networking Sites for Job Opportunities Table of ContentIntroduction ..........................................................................................................................................................2Social Networking Sites for Job Search .............................................................................................................3 Use the Top Social Networking Sites ............................................................................................................3 Create Online Profiles and Build a Brand ....................................................................................................3How to Use LinkedIn for Job Search .................................................................................................................5How to Use Facebook for Job Search.................................................................................................................7 Facebook Search...............................................................................................................................................7 Facebook Pages and Groups ..........................................................................................................................7 Facebook Applications ....................................................................................................................................8 Facebook Marketplace ....................................................................................................................................8 Ways to Adjust Privacy Settings in Facebook..............................................................................................8How to Use Twitter for Job Search ..................................................................................................................10 @Microjobs .................................................................................................................................................10 TweetMyJobs .............................................................................................................................................10 Keep tweets professional ..............................................................................................................................10 Have daily routine for tweeting ..................................................................................................................11 Participate in chats using hashtags to get advice and be noticed ...........................................................11 Meet your network by attending Tweetups ..............................................................................................11 Follow Twitter Lists before you follow other Twitter users ....................................................................11 Follow Twitter accounts that post job openings........................................................................................12Privacy Issues .....................................................................................................................................................13 10 donts for job hunters................................................................................................................................13Conclusion ..........................................................................................................................................................14 Position Yourself for Social Media Success ................................................................................................14 Networking Before You Need To ................................................................................................................14 Growing Your Network................................................................................................................................14Resources.............................................................................................................................................................15© 2011 WITS ZEN Page 1
  3. 3. Leveraging Social Networking Sites for Job OpportunitiesIntroductionLooking for a job is challenging, especially in the current economy. Finding the “right” jobor the “right” person for an open job remains a challenge for job seekers and HR managers,respectively.Job seekers in the 21st century get ahead by sifting through the job listings on general sites aswell as online listings from potential employers in a specific field of employment.Professional networking becomes easier with the increasing use of social networking sites,and innovative social networking applications and tools provide a major platform forprofessional networking, with potential candidates using friends and colleagues asresources in a job search.Social Networking is one of the most important components of job searching. Socialnetworking sites like Twitter and Facebook can help you find a job and connect with peoplewho can assist you with growing your career.Now-a –days, everyone is using Facebook, LinkedIn, and Twitter to network - both forpersonal and professional reasons.Job seekers with robust LinkedIn, Facebook and Twitter profiles have better access to jobopportunities at growing companies than candidates whose job searches dont include activesocial networking profiles.A large majority of companies are moving away from job boards and toward social media astheir primary recruiting tool, according to Jobvite Social Recruiting Survey 2010, an annualsurvey results based on an online survey taken by 600 participants between May andJune,2010. The Survey found:- 83% of respondents use or plan to start using social networks for recruiting this year.LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruitingchannels, while MySpace is used by just 5% of respondents.-Companies decrease spending on more expensive recruiting channels, like job boards andthird party recruiters or search firms: • 46% of respondents plan to spend more on social recruiting in 2010 than 2009 • 36% will spend less on job boards and 38% will spend less on third party recruiters and search firms • For candidate quality, respondents rated social networks significantly higher than job boards who landed in last place; while referrals were the most highly rated for quality-Among the 70% of companies actively hiring, the use of social networks for recruiting iseven more pronounced: • 92% of those actively hiring in 2010 currently use or plan to recruit via social networks • Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting • In addition, 50% of hiring companies plan to invest more in social recruiting while only 17% will spend more on job boards and 36% will spend less© 2011 WITS ZEN Page 2
  4. 4. Leveraging Social Networking Sites for Job OpportunitiesSocial media profiles are important in the hunt for finding and hiring new talent. More than80% of respondents review social profiles at least sometimes -- almost 1/3 always reviewthem; but 69% of candidates dont share their account information when applying.This large disparity between candidates disclosing their social network presence andrecruiters reviewing their online profiles indicates job seekers should be more aware of theinfluence their profiles could have and leverage them in their job hunting.So, social network recruiting has become a mainstream channel for employers who needaccess to talent. In fact, these days recruiters and hiring managers are using social mediaonline tools to screen potential employees. That means job seekers need to hone their socialmedia skills and post their experience on social networking sites, since hiring managers areusing the Internet to get a more well-rounded view of job candidates in terms of their skills,accomplishments and overall fit within the company.Are you prepared for companies and recruiters to find you on all these social media sites? Ifnot, you should be. You should use these social and professional networking sites toenhance your career and boost your job search. Profiles showing a professional image andsolid references can boost your chances for a job.Social Networking Sites for Job SearchLearn the art how to use social networking sites to job search.Use the Top Social Networking SitesTop social networking sites like Linkedin, Facebook and Twitter can help you find a job andconnect with people who can assist you with growing your career.LinkedInLinkedIn is, without question, the best professional networking site on the web. It presents aunique opportunity for employers to weed candidates. It provides the potential employersand HR managers to take note of job seekers who have a compelling summary, excellentrecommendations and membership in industry groups.FacebookIt’s a common best practice in business to “hire for attitude, train for skill.” And if ever therewas a place to gauge attitude online, it’s Facebook. It’s a huge site with over 500 millionusers gives employees the platform to show up their activities and attitudes, and recruiters.But, be careful about the information you are sharing. It can make or mar your chances ofemployment prospects.TwitterA presence on Twitter isnt absolutely necessary, but it can help with your job search andthere are employers using it to source candidates.Create Online Profiles and Build a Brand© 2011 WITS ZEN Page 3
  5. 5. Leveraging Social Networking Sites for Job OpportunitiesWhen youre looking for a job or positioning yourself for career growth, its important tohave an online presence where you can showcase your skills and experience. Your onlineprofiles will also help you connect with contacts who can expedite your job search and assistyou with moving up the career ladder.Create your online profiles on LinkedIn, Facebook, and Twitter. Be sure to actively manageyour profiles so they are up-to-date. Employers and contacts want to see currentinformation.© 2011 WITS ZEN Page 4
  6. 6. Leveraging Social Networking Sites for Job OpportunitiesHow to Use LinkedIn for Job Search • Create a Profile. Create a detailed profile on LinkedIn, including employment (current and past), education, industry, and web sites. Be sure that your profile is up- to-date with your latest work information and you have a well-written summary that touches on your experience, interests, and where you’d like to go. o Ensure your profile is complete and up-to-date. o Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! • Consider a Photo. You can add a photo (a headshot is recommended or upload a larger photo and edit it) to your LinkedIn profile. • Keywords and Skills. Include all your resume keywords and skills in your profile, so your profile will be found. One of the most common ways that recruiters and hiring managers search for job candidates is by entering relevant keywords into LinkedIn’s search engine. In order to show up in these searches, your profile has to contain the right keywords for the position you want. o How to find these keywords: To find these magic words, research the profiles of people who have the job you want as well as the job listings for the positions you desire. What words show up the most frequently in both places? These are probably some of the keywords recruiters are using. o For example, if you are interested in a job selling advertising for websites, look at the LinkedIn profiles of people who have job titles such as “online advertising manager” or “director of interactive sales.” Then, find the words that appear commonly in these profiles, such as “digital ad sales,” “online advertising,” “new media” or “web sales.” o Smart job seekers then sprinkle these words throughout their own profiles (assuming they accurately reflect your skills and experience, of course). Good places to include keywords in your LinkedIn profile are in your profile title, the Summary section, the Specialties area and throughout the descriptions beneath each position you list in your Experience section. • Build Your Network. Connect with other members and build your network. The more connections you have, the more opportunities you have. Your first step is to Import your address book and add those trusted connections who are already on LinkedIn. To complete your network, invite the contacts that are not on LinkedIn to join. • Join Groups. LinkedIn has some 500,000 Groups, all of which can be found in the Groups section of the site, and you can join one or several to network with folks who share your professional interests.© 2011 WITS ZEN Page 5
  7. 7. Leveraging Social Networking Sites for Job Opportunities • Get Recommendations. Recommendations from people you have worked with carry a lot of weight. When youre a Group member, you can participate in online discussions, contact other group members for one-on-one conversation, and expand your LinkedIn network. Once again, be careful not to invite people to join your network willy-nilly. Soliciting strangers can get you in the LinkedIn doghouse. Make invitations thoughtfully. • Search Jobs. Use the job search section to find job listings. LinkedIn Jobs has thousands of job listings for each category. You can search using keywords, title, company, and location to find the perfect opportunity for you. o Filter thousands of job postings by location, company, date posted and more. o See who posted the job and how you’re connected to them or others at the company. o Apply for many jobs directly through LinkedIn with just your profile. • Use Answers. The Answers section of LinkedIn is a good way to increase your visibility and to share business knowledge. Respond to questions, and ask a question if you need information or assistance. o Ask your question and get fast, accurate answers from your network and other experts worldwide o Showcase your knowledge, expertise, and interests by answering questions o Stay up on the latest in your industry and functional area© 2011 WITS ZEN Page 6
  8. 8. Leveraging Social Networking Sites for Job OpportunitiesHow to Use Facebook for Job SearchFacebook SearchWhen you search for a particular term on Facebook, you can narrow it down to people,pages, groups, link, etc. which gives you wide range of options as to who to network withand reach out to.For instance, if you are looking for jobs related to “marketing” you can simply search forthat term and connect with people in that particular field. You can search for people who arebusiness analysts, join groups and pages or simply find links that have the term “animation”in them. This allows you to connect with likeminded people and build a relationship withthem which can help you find a job later. Also if you are searching for links, you might finda job where someone is looking for business analysts. Facebook Pages and Groups© 2011 WITS ZEN Page 7
  9. 9. Leveraging Social Networking Sites for Job OpportunitiesFacebook has many groups and pages for career minded individuals as well as recruiters.These features allow you to join a group of people with similar interests, or simply providean opportunity for you to learn more about a company or connect with recruiters viaFacebook. Your active participation and engagement in these groups will help recruitersdetermine whether you are a good fit when there is a job opening.Make sure to be an active user in these groups because when a job opportunity becomesavailableAlso Facebook has many groups and pages for career minded individuals as well asrecruiters. Use the word “recruiter” when searching and you should be able to find manygroups and pages. Choose the ones that seem active and start participating.Facebook ApplicationsThere are some really good applications for job hunters on Facebook that allows you to getmore out of Facebook and other job search sites. Visit the Facebook Application Directoryand search using "job search" "career" or "jobs" as keywords. BranchOut, Easy CV, BusinessCards, Indeed – Job Search, CareerBuilder, Hire My Friend, etc are some of the FacebookApplications which are very helpful for job seekers.Facebook MarketplaceIt certainly is one that you should check into every once in a while. To find more jobs simplyclick on jobs and you will be able to see all the jobs listed in the marketplace.Ways to Adjust Privacy Settings in FacebookKeep in Mind too many people get overly comfortable on social platforms and end uplosing jobs and opportunities.Why employers disregard candidates after screening online© 2011 WITS ZEN Page 8
  10. 10. Leveraging Social Networking Sites for Job OpportunitiesThirty-five percent of employers reported they have found content on social networkingsites that caused them not to hire the candidate, including: • Candidate posted provocative or inappropriate photographs or information -- 53 percent • Candidate posted content about them drinking or using drugs -- 44 percent • Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent • Candidate showed poor communication skills -- 29 percent • Candidate made discriminatory comments -- 26 percent • Candidate lied about qualifications -- 24 percent • Candidate shared confidential information from previous employer -- 20 percentSo, use Facebook professionally, and more specifically in respect to job search. Be carefuland be sensible when using this platform. Here are five tips for job seekers to keep a positiveimage online: • Clean up digital dirt before you begin your job search. Remove any photos, content and links that can work against you in an employers eyes. • Consider creating your own professional group on sites like Facebook or BrightFuse.com. Its a great way to establish relationships with leaders, recruiters and potential referrals. • Keep gripes offline. Keep the content you post focused on positive things, whether its related to professional or personal information. Make sure to highlight specific accomplishments inside and outside of work. • Be selective about whom you accept as friends. Dont forget others can see your friends when they search for you. Monitor comments made by others and consider using the "block comments" feature. Even better, set your profile to "private" so only designated friends can view it. • If youre still employed, dont mention your job search in your Tweets or status updates. There are multiple examples of people who have gotten fired as a result of doing this. In addition, a potential employer might assume that if youre willing to search for a new job on your current companys time, why wouldnt you do so on theirs?© 2011 WITS ZEN Page 9
  11. 11. Leveraging Social Networking Sites for Job OpportunitiesHow to Use Twitter for Job SearchTwitter is evolving as another resource, in addition to traditional methods, for both jobsearching and recruiting. For job search: • Put your "elevator pitch" in your bio. • Use a professional avatar. • Have a custom background giving more detail about your qualifications. • Have a link to your online resume • Follow industry experts in your industry on Twitter. • Establish yourself as an expert in your industry. Use your status updates to tweet about industry topics, tips, advice. You don’t have to create all the content. You just need to be viewed as someone “in the know”. • Get targeted job tweets sent to your Twitter feed or mobile phone. • Be consistent on image throughout all your online platformsThere are many new Twitter tools and applications to assist with a proactive job search.@Microjobs@Microjobs is developed to bring together job seekers and recruiters through tweets.Recruiters begin their tweets with @Microjobs, and then submit. The @Microjobs accountautomatically tweets out requests to its growing network of job seekers.TweetMyJobsThis is another tool born out of Twitter for job seekers and recruiters. Follow the hashtag#Tweetmyjobs and visit the website. This is a very simple (and free) tool for job seekers. Youcan subscribe to desired job channels and even have new openings automatically sent toyour mobile phone.In addition, there are a variety of Twitter accounts dedicated to providing job listings byfield, company, region, and more. Once you’ve decided which best match your job search,consider turning on mobile alerts for these accounts to be among the first to receivemessages.To find additional Twitter job resources, use the Twitter search function and type inkeywords important in your job search. For example, “job openings,” “looking for a job,” or“healthcare career.” Additionally, you can search out others in your desired career field onsites like Twellow, Just tweet it, and TwitterTroll.Keep tweets professionalHere are four ways you can project a more professional image on Twitter: • Ask yourself if a tweet is the right format for your message • Use active language and contractions to keep your tweets short • Give your readers all the information they need • Be casual, but come down on the side of standard English© 2011 WITS ZEN Page 10
  12. 12. Leveraging Social Networking Sites for Job OpportunitiesHave daily routine for tweeting • Write 5 tweets a day. Choose from a statement, a link to something you enjoy, a link to something one of your followers wrote, a celebration of your followers, an @ reply, something zany you overheard, a question, or an RT of something you find interesting. • Write your tweets and schedule them for the coming week. You can work in a pattern or mix it up. Either way, you’ll have a Twitter page that is personable, interesting, current, and useful.Participate in chats using hashtags to get advice and be noticedJoin in regular chat groups that happen during specific times like the #jobhuntchat, whichgoes on every Monday from 10 to 11 P.M. EST. The live chat includes some very helpfulpeople from HR specialists to resume experts who not only are willing to lend a hand butcan also help you get connected to other job-providing Twitter users. Some chats that youshould check out are #careerchat, #internchat and #hirefriday.Most industries and professions already have their own dedicated chats which allow you tonetwork with your peers and perhaps be noticed by a recruiter. Check outhashdictionary.com to find more hashtags that might interest you, including other job-related tags.Meet your network by attending TweetupsActually, tweetups can be a great way to get to know people in your area who share similarinterests. Professionals also use tweetups to network with people in their fields. Somenetworking tweetups are aimed at professionals working a particular field, others atemployees in various fields who have similar roles, and still others are staged by companies.So, search for a nearby tweetup on TwtVite, and start physical network with people workingin the areas of your interests.Follow Twitter Lists before you follow other Twitter usersFirstly, find Relevant Twitter Lists to follow. Listorious is the best way to find relevantTwitter Lists to follow. Navigate over to the site, enter the keyword in the search box, and alist of Twitter Lists will follow. You can search for List or People. If you chose a tag which ispopular, not only will all of the Twitter Lists appear in descending order by the number ofpeople following the list. This gives you a plethora of information on a variety of TwitterLists which you can start to follow.Monitor Your Twitter Lists for Relevant People to Follow. Spend some time and navigatebetween a few of your Twitter lists. Look for information that you find relevant, and lookwho those people tweeting the information are. If you find someone tweeting out relevantinformation most of the time, go ahead and follow them. In addition, follow the companiesthat interest you. Follow potential target company employees, recruiters, and industryleaders. You can use the top two user directories, Twellow and WeFollow, to find relevantpeople to follow© 2011 WITS ZEN Page 11
  13. 13. Leveraging Social Networking Sites for Job OpportunitiesFollow Twitter accounts that post job openingsYou should also follow accounts that retweet and gather job openings. You should alsofollow @jobangels, @jobshouts, @twithire, the major job board sites @indeed and@simplyhired, and @startuphire .Check out Twitter job search engines including TwitJobSearch, but equally impressiveis TweetMyJobs.One of Twitters most useful aspects is the access it provides you. Recruiters, HRrepresentatives, hiring managers, and executives all use Twitter on a daily basis. Unlike anonline job posting where you can only apply via the information provided, Twitter allowsyou to interact with these people directly by sending them an @ reply or a direct message.Your resume is much more likely to be seen and seriously considered if you’ve interactedwith a company representative rather than applying to a job post along with hundreds ofother job seekers.© 2011 WITS ZEN Page 12
  14. 14. Leveraging Social Networking Sites for Job OpportunitiesPrivacy IssuesRemember that employers will probably be looking at all the information you have online.Take the time to periodically check all the information you have online, so you can makesure you dont get any unpleasant surprises during the hiring process.10 donts for job hunters • Dont be too technical in your resume or profile • Dont jump on a social networking site and give the perception that youre desperately looking for a job -- just "taking" and not "giving" • Dont wait until youre laid off before building out your social networks and staying active • Dont forget to check out your "online presence" or "personal branding" to make sure nothing embarrassing shows up • Dont forget the No. 1 goal is an in-company referral and you must be willing to take action outside your comfort zone to get one • Dont spend too much time in front of the screen. Phone calls and face-to-face meetings are vital • Dont be afraid to reach out to anyone on the Web in your targeted area -- ask questions, suggest products, share information • Dont expect to log on and find a direct lead, because the best tips often come from someone on the network who is several times removed from you • Dont forget to stay engaged in your field, keep up on the latest news, products and services -- and check out start-ups, which can be a great place to find a job if you act fast • Dont try to make friends or contacts with everyone you can on the networks; make sure its someone you know or have something in common with© 2011 WITS ZEN Page 13
  15. 15. Leveraging Social Networking Sites for Job OpportunitiesConclusionPosition Yourself for Social Media SuccessSocial recruiting is a new endeavor for many companies and they are still experimentingwith what works from a recruiting perspective, and what doesnt. That means there are nohard and fast rules on how to connect and position yourself to be found, but there are tacticsyou can use to make the right connections with people in your industry and career field.Networking Before You Need ToBuild your network well in advance of when you need it. Talk to your connectionson Twitter or the other networking sites. Join Groups on LinkedIn and Facebook,post and join the discussion. Be engaged and proactive in your communications. Bybuilding a network in advance, you wont have to scramble if you unexpectedly loseyour job or decide its time to move on.The contacts you make online will help you transition from technology to person-to-person communications. For example, a relevant tweet can lead to an @reply (a replyin response to your post) or a DM (direct message) from a hiring manager.Growing Your NetworkWork on your networking building exercise, mostly via LinkedIn, Twitter, andFacebook, with a broad base of contacts. Stay in touch, with all those contacts , theyare there if you need them, and you should be there to help them, as well.Take it one step at a time - and one contact at a time - and youll be able to build yourown career network. It wont happen overnight, but it doesnt have to. Work on yournetwork when time permits, being cognizant of the fact that your network is key togetting your next job. Use your network wisely and carefully, thinking twice beforeyou post, so youre using it to help, not hinder, your job search.© 2011 WITS ZEN Page 14
  16. 16. Leveraging Social Networking Sites for Job OpportunitiesResourceshttp://learn.linkedin.com/http://www.facebook.com/help/http://support.twitter.com/http://jobsearch.about.com/http://jobsearch.about.com/od/networkingsites/a/networkingsites.htmhttp://mashable.com/2009/02/24/top-10-social-sites-for-finding-a-job/http://blog.guykawasaki.com/2009/02/10-ways-to-use.htmlhttp://www.cio.com/article/598151/Social_Networking_Ever_More_Critical_to_Job_Search_Successhttp://www.time.com/time/business/article/0,8599,1903083,00.htmlhttp://applicant.com/facebook-as-a-job-search-tool/http://www.computerworld.com/s/article/9132611/Job_hunting_Use_social_networks_to_make_crucial_connections_© 2011 WITS ZEN Page 15
  17. 17. Leveraging Social Networking Sites for Job OpportunitiesABOUT THIS e-BookLeveraging Social Networking Sites for Job Opportunities, a guide to help job seekers and career –orientedyouth looking for better career prospects is organized, edited and curated by WITS ZEN for the benefit of thejob seekers looking for better job opportunities and a successful career path. The WITS ZEN team variousauthentic sites, reports, surveys, ebooks and blogs to collate, curate and compile the eBook. For moreinformation, mail to witszen@gmail.comABOUT WITSZENThe WITS Zen is a blog to bring the Web, Internet, Technology and Social innovations and innovativenews to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors,eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship.In the process, WITS Zen becomes an information hub for people going for technology venturing andentrepreneurship. Presently, WITS Zen doesnt generate innovative ideas but works towards curating, echoing,aggregating, analyzing, and reviewing innovations, creating insights in Web, Internet, Technology and SocialCommerce/ Media industry.Website: www.witszen.com© 2011 WITS ZEN Page 16

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