Jacob Hagberg

1. REAL WORLD SEO EXAMPLES

2. JACOB HAGBERG
@jacobhagberg // orangefox.com

3. 2007
Started Part-time with
Goal of $4K Per Month
@jacobhagberg // orangefox.com

4. 2009
Full-time in Parent’s
Basement
@jacobhagberg // orangefox.com

5. 2010
$10K Month
@jacobhagberg // orangefox.com

6. 2014
$100K Month
@jacobhagberg // orangefox.com

7. 2017
Working Towards More
@jacobhagberg // orangefox.com

8. 2017
Yes, That’s 10 Monitors
@jacobhagberg // orangefox.com

9. 2017
Yes, I Know I Have a Problem
@jacobhagberg // orangefox.com

10. TODAY’S
GOAL
Leave With 5 Action Items to Improve SEO
@jacobhagberg // orangefox.com

11. REMEMBER
1. Every Niche is Different
2. There are Exceptions to Every Rule
3. When possible, Test With Paid Traffic to
a Landing Page Before Launching an
SEO Campaign
@jacobhagberg // orangefox.com

12. 1. BRAND
SEARCH
Before You Go For Categorical, Protect It!
@jacobhagberg // orangefox.com

13. @jacobhagberg // orangefox.com
What Would You Rather
Have?

14. @jacobhagberg // orangefox.com
#1 Organic Categorical
Rankings?

15. @jacobhagberg // orangefox.com
Below 4 Ads

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Below 8 PLA
Ads

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Below 3 Google My
Business Listings

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Below the Fold

19. BONUS
NUGGET
How to Get Buy-In By Working Cross-Channel
@jacobhagberg // orangefox.com

20. @jacobhagberg // orangefox.com
SEOs Need to Communicate Surface Level
Knowledge That Amplifies Across Each Channel

21. @jacobhagberg // orangefox.com
What is the Problem With
SEO?

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Some SEOs Save
Starfish

23. @jacobhagberg // orangefox.com
When the Real
Mission is Saving the
Whale

24. @jacobhagberg // orangefox.com
So While Everyone Else is
Working Together Towards a
Common Goal

25. @jacobhagberg // orangefox.com
Some SEOs Keep Saving More
Starfish

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Marketing
Initiatives

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SEO
Initiatives

28. @jacobhagberg // orangefox.com
a
What the SEO Team Works On
Should Align With Marketing
Initiatives

29. 2. INTERNAL
LINKS
How to Spread Link Juice Wisely
@jacobhagberg // orangefox.com

30. @jacobhagberg // orangefox.com
Create Internal Links to
All Top Level Category
Pages

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Create Internal Links to
Important Pages in the
Footer

32. @jacobhagberg // orangefox.com
#1 Non-Localized Search
Result
40,500 Searches Per Month

33. @jacobhagberg // orangefox.com
Use Breadcrumbs
Home / Category / Subcategory /
Product

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Link to Top Subcategories From the
Category Pages

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Link to Subcategories With
Text

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Link to
Subcategories With
Images and Use Alt
Image Descriptions
alt=“Shop
Deadbolts”

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Get Sitelinks for
Category/Subcategories

38. BONUS
NUGGET
Footer Entity Stack
@jacobhagberg // orangefox.com

39. @jacobhagberg // orangefox.com
Link to:
homedepotfoundation.or
g
Pass “PageRank”
Between Entities

40. @jacobhagberg // orangefox.com
Entity Stack With Structured
Data “sameAs” Tag for
Verification
"sameAs": [
"https://www.homedepot.ca/",
"http://www.homedepot.com.mx/"
]

41. 3. DATA DRIVEN
SEO CONTENT
How to Do Research Fast With 3 Tools
@jacobhagberg // orangefox.com

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#2
Position

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Use the “Related Keywords”
Tool

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online reputation repair
Enter Your Main Keyword in
the Search Box

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Export Related
Keywords

46. @jacobhagberg // orangefox.com
Use the “SEO Content Template”
Tool

47. @jacobhagberg // orangefox.com
Enter Your Top “Related
Keywords” in the Search Box

48. @jacobhagberg // orangefox.com
Export Semantic “LSI”
Keywords

49. @jacobhagberg // orangefox.com
Use the “Positions”
Tool

50. @jacobhagberg // orangefox.com
dorieclark.com
Enter Your #1
Ranking
Competitor’s
Domain

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reputation
Add
Filters

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Export Ranking
Keywords

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Review Competitor
Content
673 Words

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Write Better Content Using
Keywords From “Related” “SEO
Content” And “Positions” Tools

55. @jacobhagberg // orangefox.com
Internally Link
With Relevant
Keywords

56. BONUS
NUGGET
Table of Contents Plugin
@jacobhagberg // orangefox.com

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RankBrain Loves H3 Tags and Table of
Contents
https://wordpress.org/plugins/table-of-
contents-plus/

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Table of Contents Plugin in
Action

59. 4. POWERFUL
LINKS
What Links Are Worth Spending Time On
@jacobhagberg // orangefox.com

60. @jacobhagberg // orangefox.com
YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
Trust and Power Are
Common Ways to
Measure Links

61. @jacobhagberg // orangefox.com
We All Want Strong
Links But What
Links Are Worth the
Effort?

62. @jacobhagberg // orangefox.com
Few Domains Have
a Trust Flow Score
40+

63. @jacobhagberg // orangefox.com
TF20-40 Guest
Post
TF40-60
Outreach
TF60+ PR
Team
TF0-20
Affiliate

64. BONUS
NUGGET
Outreach Template
@jacobhagberg // orangefox.com

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Topic
Authority Page

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Pitch the Idea
Before Writing the
Content!

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Make
Linking Easy
Follow Up

68. 5. RELEVANT
LINKS
How to Increase Topical Authority
@jacobhagberg // orangefox.com

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Build Links
Diagram

70. 2
1
@jacobhagberg // orangefox.com

71. 2
1
@jacobhagberg // orangefox.com

72. BONUS
NUGGET
Links From Pages With Traffic & Rankings
@jacobhagberg // orangefox.com

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Amplify to
Earn More
Links

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Promote Using Facebook, Twitter,
Linkedin & Marketing Automation to
“Influencers”
Call to
Action

75. 1
2
@jacobhagberg // orangefox.com

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Use the “URL”
Tool

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https://www.entrepreneur.com/article/283516
Enter a URL to Check
What Keywords It Ranks
For

78. @jacobhagberg // orangefox.com
Get Links From Pages That Rank for
Related Keywords and Send Relevant
Traffic

79. @jacobhagberg // orangefox.com
Most Important Thing I Will Share
Today.
This Makes RankBrain Happy & Helps
Avoid Google Dance & Ranking Delays
From New Powerful Links

80. @jacobhagberg // orangefox.com
Top
Positions

81. THANK YOU

82. @jacobhagberg // orangefox.com
2 Week Free Trial
of SEMRush Guru
Plan
bit.ly/DSPORTLAN
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bit.ly/dsportland
2017deck
Slidedec
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83. COME TO THE BOOTH
KEEP THE CONVERSATION GOING
@jacobhagberg // orangefox.com