Jacob Hagberg - Real World SEO Examples Every Digital Marketer Can Learn From

@JACOBHAGBERG
@SEMRUSH
#DSMPLS

@jacobhagberg // orangefox.com
2006
Started With Help from Mentor
Thank You!

2007
Part-time with
Goal of $4K Per Month

2009
Full-time in
Parent’s Basement

2010
$10K Month

2014
$100K Month

2017
Working Towards More

2017
Yes, That’s 10 Monitors

2017
Yes, I Know I Have a Problem

TODAY’S
GOAL
Leave With 5 Action Items to Improve SEO

REMEMBER
Every Niche
is Different

REMEMBER
There Are Always Exceptions to
Every Rule

REMEMBER
When possible, Test With Paid Traffic to a
Landing Page Before Launching an SEO
Campaign

1. BRAND
SEARCH
Before You Go For Categorical, Protect It!

What Would You Rather Have?

#1 Organic Categorical
Rankings?

Below 4 Ads

Below 8 PLA Ads

Below 3 Google My
Business Listings

Below the Fold

BONUS
NUGGET
How to Get Buy-In By Working Cross-Channel

SEOs Need to Communicate Surface Level
Knowledge That Amplifies Across Each Channel

What is the Problem With SEO?

Some SEOs
Save Starfish

When the Real Mission
is Saving the Whale

So While Everyone Else is Working
Together Towards a Common Goal

Some SEOs Keep Saving
More Starfish

Marketing Initiatives

SEO Initiatives

aWhat the SEO Team Works On Should
Align With Marketing Initiatives

2. INTERNAL
LINKS
How to Spread Link Juice Wisely

Create Internal Links to All
Top Level Category Pages

Create Internal Links to
Important Pages in the Footer

#1 Non-Localized Search Result
40,500 Searches Per Month

Use Breadcrumbs
Home / Category / Subcategory / Product

Link to Top Subcategories From the
Category Pages

Link to Subcategories With Text

Link to Subcategories
With Images and Use
Alt Image Descriptions
alt=“Shop Deadbolts”

Get Sitelinks for
Category/Subcategories

BONUS
NUGGET
Footer Entity Stack

Link to:
homedepotfoundation.org
Pass “PageRank”
Between Entities

Entity Stack With Structured Data
“sameAs” Tag for Verification
"sameAs": [
"https://www.homedepot.ca/",
"http://www.homedepot.com.mx/"
]

3. DATA DRIVEN
SEO CONTENT
How to Do Research Fast With 3 Tools

#2 Position

Use the “Related Keywords” Tool

online reputation repair
Enter Your Main Keyword in
the Search Box

Export Related Keywords

Use the “SEO Content Template” Tool

Enter Your Top “Related
Keywords” in the Search Box

Export Semantic “LSI” Keywords

Use the “Positions” Tool

dorieclark.com
Enter Your #1 Ranking
Competitor’s Domain

reputation
Add Filters

Export Ranking Keywords

Review Competitor Content
673 Words

Write Better Content Using
Keywords From “Related” “SEO
Content” And “Positions” Tools

Internally Link With
Relevant Keywords

BONUS
NUGGET
Table of Contents Plugin

RankBrain Loves H3 Tags and Table of Contents
https://wordpress.org/plugins/table-of-contents-
plus/

Table of Contents Plugin in Action

4. POWERFUL
LINKS
What Links Are Worth Spending Time On

YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
Trust and Power Are
Common Ways to
Measure Links

We All Want Strong
Links But What
Links Are Worth the
Effort?

Few Domains Have a
Trust Flow Score 40+

TF20-40 Guest Post
TF40-60 Outreach
TF60+ PR Team
TF0-20 Affiliate

BONUS
NUGGET
Outreach Template

Topic
Authority Page

Pitch the Idea Before
Writing the Content!

Make Linking
Easy
Follow Up

5. RELEVANT
LINKS
How to Increase Topical Authority

Build Links Diagram

2
1

BONUS
NUGGET
Links From Pages With Traffic & Rankings

Get Links From Pages That Rank for Related
Keywords and Send Relevant Traffic

Most Important Thing I Will Share Today.
This Makes RankBrain Happy & Helps Avoid
Google Dance & Ranking Delays From New Links

Amplify to Earn
More Links

Promote Using Facebook, Twitter, Linkedin
& Marketing Automation to “Influencers”
Call to Action

1
2

Use the “URL” Tool to Check
What Keywords a Page
Ranks For

https://www.entrepreneur.com/article/283516
Enter a URL

Ranks for
Keywords
Related to
“Reputation”
Ranks for
Keywords
Related to
“Reputation”

Top Positions

2 Week Free Trial of
SEMRush Guru Plan
bit.ly/DSMINN201
7
bit.ly/dsmsp
2017deck
Slidedeck

COME TO THE BOOTH
KEEP THE CONVERSATION GOING

Jacob Hagberg - Real World SEO Examples Every Digital Marketer Can Learn From

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