1. Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What information do I need to include?
2. Planning your target audience
Target
Audience
The target
audience is
girls .
The age
this is
aimed at
is age
18-30
3. Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would wear your product.
• You need to include: name, age, sex, where they
live, financial status, type of job, level of
education, interests and hobbies. The more
detailed, the better!
• You have to choose an image from Google to suit
your description and would reflect your ‘typical’
target audience.
4. Planning your product
Product
Brand Name
Target
Audience
Slogan
USP
Emotion
•Love
•Edge
•Confused
Last chance
to live
The
target
audienc
e is 18-
30 girls
The brand
is going to
be jimmy
choo or
diesel .
One last
chance
Shape – love
heart
Girls -18-30
5. What do I need to cover?
Image
Name /Sex /Age
Where do they live?
Financial status?/
Type of Job/
Level of Education
Hobbies/interests
6. Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What important information do you include?
• What desires might the target audience have about
themselves or their lives?
