Gatorade thirstquencher

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Gatorade thirstquencher

  1. 1. <ul><li>Ricardo Reinoso L oo r </li></ul><ul><li>Giannella Pare de s </li></ul><ul><li>Edgar Moreira </li></ul><ul><li>Andrés Ortiz </li></ul>
  2. 2. Customer Profile and Target Audience
  3. 3. Customer Profile and Target Audience <ul><li>Men or women of all ages who practice sports or have an active routine. </li></ul><ul><li>Athletes and people who practice sports and workout. Active people. </li></ul>
  4. 4. Gatorade´s Appearance and Price <ul><li>Stylish plastic bottle, eye-catching colors, ergonomic bottle design, fun package. </li></ul><ul><li>The product´s price oscillates between $0.65 and $1.50 depending on the package presentation. </li></ul>
  5. 5. Did you know? <ul><li>Dehydration can be one of the biggest competitors of athletes. </li></ul><ul><li>Research shows that well hydrated athletes perform better. </li></ul><ul><li>When you sweat you lose fluids electrolytes and potassium essential to mantain performance </li></ul>
  6. 6. Benefits <ul><li>Gatorade helps to put back lost electrolytes, such as sodium, potassium and chloride. </li></ul><ul><li>Stimulates thirst so you can mantain hydrated </li></ul><ul><li>Gives essential fluids athletics need when it matter most. </li></ul><ul><li>Gives working muscles the energy they need to enhance athletic performance </li></ul><ul><li>Nothing rehydrates replenishes and refuels an athlete better than Gatorade. </li></ul>
  7. 7. Special Features <ul><li>Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need </li></ul><ul><li>New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc. </li></ul><ul><li>No other sports drink is absorbed faster than Gatorade. Not even water </li></ul>
  8. 8. Advertisements
  9. 9. Advertisements <ul><li>The product is advertised through T.V. with commercials in which very famous athletes appear dirnking Gatorade to rehydrate. </li></ul><ul><li>The media resources used for making advertisements are T.V., radio, the Internet, magazines, newspapers. </li></ul><ul><li>The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade. </li></ul>
  10. 10. Athletes we Fuel Michael Jordan Mia Hamm Chamique Holdsclaw Derek Jeter Peyton Manning
  11. 11. <ul><li>Licensing: </li></ul><ul><li>Manufacturing: </li></ul>
  12. 12. <ul><li>Thank you! </li></ul>

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