1. A compelling brand story for accountants GSM
Opening shots of the 'Frock Control' campaign
A key determinate of success in fashion today is the ability of designers to
keep a lid on stock control. GSM has a unique approach to guiding their
clients to such success, season after season. To articulate this Paul created
Frock Control, which has extended beyond this impactful DM piece to
advertorial and now smaller space, so lower cost, yet higher frequency ads, on
line and off, developing the bar code imagery beyond the little black dress.
The campaign builds further on the strapline Paul crafted and now inherent
in the GSM brand and across all communications, of...'Together, we'll build
better business.'
To lift the lid of how Paul can take clients' brands from mood board to
billboard and all other media platforms, get in touch.
t: 07860 679747 e: paul@brands2market.com
www.brands2market.com
Paul Weinstein
Thinking outside the box

2. I
n 1918, when Griffin Stone Moscrop & Co
was founded, a glimpse of stocking was
shocking. Equally shocking to GSM then,
just as it is today, are fashion brands who
focus solely on product. To their detriment,
they often ignore the need to operate a robust
financial framework to work in parallel with
the developing kudos of their brand.
Frock Control from GSM aims to keep fashion
brands in the black as the financial framework
that brands can rely on each season, online, on
the high street and on the catwalk.
Working across the industry, GSM marshals
retail and digital revenues for homegrown
young talent and gives sustenance and guidance
to growing brands across the high street and
online, as well as designers and brands who, as
a result, now have an international presence.
The success of the firm is best represented by
the loyalty of its clients. Many established brands
have worked with GSM for decades, including a
company who has been a client since the 1920s.
GSM partner Jenny Tolmie explains the
thinking behind Frock Control: ”Maintaining
a tight control over stock, as well as having
goods on-hand to sell within an appropriate
turnaround time, is key. And with outsourcing
being such a vital component, chances are
many brands are less in control of raw materials,
main components or even the finished product.
In practical and accounting terms you need to
mitigate exposure to the vagaries of markets
and to potential weak links in your supply chain.”
GSM’s reputation as a better accountant for
fashion has been well earned and Frock Control
offers a clarion call for growing fashion brands
to partner with GSM and get a new dresscode
for building a better business.
For more information about Frock Control
contact Jenny Tolmie at GSM on 020 7935 3793
or email jtolmie@gsmaccountants.co.uk
gsmaccountants.co.uk
It’s time to
take controlAccountancyfirmGSMhasarareapproach
for keeping your business in the black
ADVERTORIAL GSM

3. Griffin Stone Moscrop & Co
Email: jtolmie@gsmaccountants.co.uk
www.gsmaccountants.co.uk
Time to
take
control
A BETTER
ACCOUNTANT
FOR FASHION
BAR NONE
At GSM we provide the financial
framework on which your
collections can stand their ground,
season after season, on-line, on
the high street or on the catwalk.
Here’s our little black number
020 7935 3793

4. Griffin Stone Moscrop & Co
Email: jtolmie@gsmaccountants.co.uk
www.gsmaccountants.co.uk
Keep in the
black with
A BETTER
ACCOUNTANT
FOR FASHION
BAR NONE
At GSM we provide the financial
framework on which your
collections can stand their ground,
season after season, on-line, on
the high street or on the catwalk.
Here’s our little black number
020 7935 3793