Find out how to engage with your customer

1. How ToHow To
Content marketingContent marketing
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2. PROBLE
M
PROBLE
M
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3. %
Of B2B
marketers use
content
marketing
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4. Only 32% of marketers
say they are effectively
executing enough
content
%
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5. Only 27% say they are
effectively tracking
content utilising
metrics
%
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6. Understand your audience
Create personas for your target
audience, and identify common
interests, needs and questions at each
stage of their journey. SOCIAL/ARCAD

7. The most productive companies are nearly 2x more
likely to align content development with both
persona and funnel stage
The most productive companies are nearly 2x more
likely to align content development with both
persona and funnel stage
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8. Create something that
excites them
Based on your
knowledge of
personas, create and
disturbed content
that's tailored to
particular suppliers
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9. Between 60-70% of B2B content goes unused. The
most cited reasons are that the topic is irrelevant to
the buyer audience
Between 60-70% of B2B content goes unused. The
most cited reasons are that the topic is irrelevant to
the buyer audience
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10. Master your Channels
B2B customers get information from more sources than ever before.
ent channels and focus in the ones that reach and convert your target
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11. 68% of B2B buyers said the number of sources
used to research and evaluate a purchase
increased last year
68% of B2B buyers said the number of sources
used to research and evaluate a purchase
increased last year
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12. Sales Enabled
s for sharing new buyer-centric content, assessing conte
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13. The most effective companies are 14% more likely
to align content marketing efforts with sales
mythology
The most effective companies are 14% more likely
to align content marketing efforts with sales
mythology
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14. Sales enablement
Work with sales to establish a process for sharing new buyer-centric content,
assessing content needs, and evaluating performance
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15. Content is at the centre of marketing success.
OCIAL/ARCADE to engage with your customers
Sources:
Content marketing institute
Forrester Research
Aberdeen group
Sirus
Decisions
Kapcast SOCIAL/ARCAD