Research of Aviva's Home Insurance Product.

2. http://www.globalreviews.com/blog/the-influence-of-comparison-sites-in-the-
pathway-to-purchase-car-insurance/
Organic & paid key word search by domain. Research completed by Global
Reviews in Q3 2014
UK Motor Insurance Brands DSE

3. http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-
as-traders-approve-of-its-choice-of-friends-10173040.html

4. viva shares, which have rallied 50% since Mark
Wilson took over as chief executive at the start
of last year ( 2013), jumped 11.5p to 566.75p.
http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-
as-traders-approve-of-its-choice-of-friends-10173040.html

5. The insurance giant was due to complete its
£5.2 billion acquisition of rival Friends Life, a
deal that will create the UK’s leading
insurance, savings and asset-management
business by number of customers.
http://www.standard.co.uk/business/markets/market-report-aviva-tops-the-market-
as-traders-approve-of-its-choice-of-friends-10173040.html

6. Aviva to sponsor video-on-demand rugby
http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-
demand-rugby

7. Aviva has signed a deal to sponsor the
Premiership Rugby channel on video-on-
demand online broadcaster ePlayer.
Heather Smith, head of sponsorship at Aviva,
said: "Due to our strong presence at the
forefront of domestic rugby union, the
decision to sponsor the ePlayer Premiership
Rugby Channel was a very apt fit for us."
http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-
demand-rugby

8. Aviva is currently sponsor of the rugby union
Premier League, a four-year £20m deal signed
in July.
http://www.marketingmagazine.co.uk/article/1036130/aviva-sponsor-video-on-
demand-rugby
The insurance brand became the lead sponsor,
replacing Diageo’s Guinness, which had been
associated with the rugby union premiership
since 2005.

9. Home Page
Brand &
Marketing
Claims
Management
Product & Pricing Post Sales ServiceSales & Distribution

10. Very modular in design
But thanks to not a
huge amount of text,
using images and icons
to break up
I like the news items at
the bottom. *Traveling
to Greece Arctcal is
cool.
Really impressed by
this page as it’s a news
feed not a sales pitch.

11. Nice simple info. The
site is smart
Fantastic. Information
that we need to know.
This shows they care. (
any data on an
increase in users
during emergency's?)
Nice use of icons if you
get lost.

12. Simple design and easy
links
Cant find what your
looking for?
Nice use of articles.
Marketing would love
this!

13. This is one of the best home pages as it deals
with what exactly customs do when they jump
onto the website, when there is a problem! To
solve SEO we could use our landing page to
create new articles that deal with problems and
how we can solve them. These article can them
be cut up into tweets, facebook links etc.
If AXA can create emergency packs sooner that
our competitor's we could be featured in news
links as Aviva.ie does not do this as of yet.

14. Again amazing up to
date details. Dealing
with Greece. Sales
items in with news
details.
Nice connection to
rugby.

15. Home Insurance

17. Statement
Reinforcement
Simple breakdown with
positive points.
Quick into getting a
quote. Better than on
top of the header
picture.

18. Straight into customer
reviews, nothing
attracts a crowd like a
crowd.
Keeping the flood of
info into downloadable
PDFs. People like a
simple tidy pack, they
can save it on their
computer ( then print
off to compare with
other company's.)

19. I am guessing that this is really clever customer
analysis.
This can satisfy a customer that will pick over every
detail and print off an amazons worth of paper to get
a deal.

20. Feels like a fake
account. But this could
be a great way to pin
Customer questions
and answers.

22. Home Insurance

23. I love how this is easing
the customer in. How
can you get the first
two buttons wrong. It
makes you feel like the
form will be easy.

24. Look how good I am doing. Two
positive feedbacks and I have
only started.

29. Simple Info
detailed Info
Heavy Info
Post Quote
Heavy Info
Feedback FeedbackFeedback Feedback
Feedback Feedback

30. Nice layout of the form
As well as a chat alert for lack of
activity.

31. Your
details
Feedback
Your
Property
Your cover
Assumptions
Your
Quote
buy

32. Nice early questions that
Gets the ball rolling.
The buttons don’t need to
be that big??
Is it there too feel like you
are making progress as
buttons like these do not
feature anywhere else.

33. Continuing the simple info
first.
Can we create a my Axa
account with this info?
Could we convert them
with the idea of saving
there quote so they can
compare In the future?

34. Again very large buttons
break up the form. Like little
pit stops. Very smart.
They are also preselected
for the most likely answer.

35. These need to be radio
buttons as the predefined it
is confusing and feels
broken. People need to fire
through it.

36. Was surprised how little I
needed to enter here.

37. It was weird that when I
updated the date the form
stayed in the error position.

38. Grouping questions that
require a yes or no answer
is smart. ( I presume all
these questions are deal
breakers?)

39. Again nice layout though a
tad scrappy as the eye does
not know where to look.
Another place where we
could convert people to my
Axa. They have something
to lose here. It could solve a
pain point.

40. I am in love with this. Keep
it simple and let the
customer explore.

41. Nice double check that lets
you edit. I feel like I am in
safe hands.

42. This was a tad weird as the
page reloaded to activate
the payment. Maybe keep it
without the reload or take
me somewhere new.