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TITLE TO GO HEREAdditional detailsDate<br />Put your money<br />where your mouse is<br />Chris Reed<br />Managing Partner,...
What’s the ROI of a nice cup of tea?<br />
The best way to judge the effectiveness of a social media campaignis not simply to judge the effectiveness of a social med...
followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views...
followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views...
So how do you compare...<br />
Evaluation > Measurement<br />
You want to do what, exactly?<br />
Who do you wantto get to door think what?And how do you knowwhen they’ve done it?<br />
Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, lin...
£300K sales increase from trackable hyperlinks<br />ROI: 14:1<br />
Recruited 25,000 users<br />
Provided exemplary customer service<br />
The social media crisis cycle<br />Other twitterati drive  the story.<br />Someone is offended (by a brand) and tweets  it...
Now – what’s this cup of tea worth?<br />
TITLE TO GO HEREAdditional detailsDate<br />Put your money<br />where your mouse is<br />Chris Reed<br />Managing Partner,...
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Put your money where your mouse is: measuring ROI

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Put your money where your mouse is: measuring ROI

  1. 1. TITLE TO GO HEREAdditional detailsDate<br />Put your money<br />where your mouse is<br />Chris Reed<br />Managing Partner, Brew<br />@chris_reed<br />www.brewdigital.com<br />
  2. 2. What’s the ROI of a nice cup of tea?<br />
  3. 3. The best way to judge the effectiveness of a social media campaignis not simply to judge the effectiveness of a social media campaign<br />
  4. 4. followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores.<br />
  5. 5. followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores.<br />Yes, they’re all measurable.<br />But so what?<br />
  6. 6. So how do you compare...<br />
  7. 7. Evaluation > Measurement<br />
  8. 8. You want to do what, exactly?<br />
  9. 9. Who do you wantto get to door think what?And how do you knowwhen they’ve done it?<br />
  10. 10. Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, links, views, engagement, followers and friendsEvaluate the outcomes and impacts against budgetCPA, tracker research, behaviour change, sales increase<br />
  11. 11. £300K sales increase from trackable hyperlinks<br />ROI: 14:1<br />
  12. 12. Recruited 25,000 users<br />
  13. 13. Provided exemplary customer service<br />
  14. 14. The social media crisis cycle<br />Other twitterati drive the story.<br />Someone is offended (by a brand) and tweets it<br />Bloggers get interested.<br />Brand responds.<br />Or doesn’t<br />Mainstream news expands and propagates story<br />Brand’s response is picked over by social media gurus<br />
  15. 15. Now – what’s this cup of tea worth?<br />
  16. 16. TITLE TO GO HEREAdditional detailsDate<br />Put your money<br />where your mouse is<br />Chris Reed<br />Managing Partner, Brew<br />@chris_reed<br />www.brewdigital.com<br />

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