Design Thinking Lab - course August - Prototype and Test

1. 19.8.2013 1
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013

2. 19.8.2013 2
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013

3. 19.8.2013 3
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013
APP (marketing advisory
tool)

4. 19.8.2013 4
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013
APP (marketing advisory
tool)
Campaign
X
Audience,
size of
business ,
industry
Type of
activity
and
timeframe
Budget
KPI
Solution * draft marketing
campaign including multiple
tactics
Follow the steps
Choose among the
selected criteria

5. 19.8.2013 5
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013

6. 19.8.2013 6
Desing Thinking Lab – Prototype and Test
Zala Bricelj, August, 2013
Based on the prototyping and testing you did, write a reflection that covers:
a. What you learned by testing your prototypes
I basically learnt that there are many different views and many different “truths”, something that
might seem useful for me, is not necessarily useful for others, so my insight needs to be
adapted by the emapthy process with the stakeholders and other audience
Some idea can seem simple, but is much more complex and needs more input after discussing
it with others
Some ideas are just not “ripe” enough at this time and some people are just not at the stage to
grasp it – and for me this is the most breakthorugh moment – some ideas just need more
time and a different momentum
Degin Thinking has changed my process, thoughts and view of business, people and the world
around me – the most “unpredictable” factor are people  - reactions, fellings, thoughts
and feedback can not be measured, can not be fully anticipated and could be surprising,
when least expected
b. What you would do next if you were to continue working on the project
- Redefine my problem statement completely (not giving up, but changing my approach – start
as tabula rasa – blank page and open myself to epathization and ideation without pre-selected
ideas, thoughts and convictions)
- Find ways to include Design Thinking as a part of strategy, planing and execution
- Start small and not let the setbacks get me down – i.e. Implement Design Thinking process not
in all activities, but just 1 – a small step first, can resonate in bigger solutions later 
- My primary wish and intent is to actually develop & improve the application mentioned in
order to offer basic support and budget-free solutions that could be helpful and useful for futher
marketing creative process & change of ideas and asa mega database of ideas 